Top Marketing Jobs in Richmond, VA

The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.

The Brand and Content Lead will manage the brand presence and video content for FutureFit AI, focusing on consistency and impactful storytelling across platforms, particularly LinkedIn. Responsibilities include overseeing video production, written content creation, and collaboration with marketing teams.

Develop product positioning, messaging, customer-facing content, and sales enablement materials for Circana products. Analyze customer insights, competitor strategies, and market trends to support go-to-market strategies and product adoption. Collaborate with Product, Technology, Sales, and Corporate Marketing teams, coordinate cross-functional projects, and promote Product Marketing’s strategic impact across the business.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Owns B2B demand generation and lead-generation programs across paid search and social, content, email, ABM, events, webinars, trade shows, and organic search. The role manages positioning, keyword strategy, funnel operations in HubSpot and Salesforce, lead scoring, nurture automation, reporting, and channel ROI. Success requires building qualified pipeline, partnering with Sales and Client Success, and applying AI-driven workflows to scale marketing programs.

Leads integrated, full-funnel marketing strategy and execution across DTC, retail, healthcare practitioner, ecommerce, international, Amazon, PR, influencer, social, paid media, CRM, content, and experiential channels. Owns campaign architecture, messaging, planning calendars, governance, cross-functional alignment, measurement, performance optimization, and executive communication. Partners with senior leadership and channel owners to connect brand strategy with customer insights, coordinated execution, and measurable business results.

Manage Stitch Fix’s integrated marketing calendar and coordinate cross-functional campaigns across merchandising, CRM, social, PR, growth, styling, creative, site, app, and blog channels. Own blog strategy from planning through publishing, identify culturally relevant marketing opportunities, support creative refreshes and brand partnerships, and coordinate vendors. Use AI-powered tools and collaboration platforms to improve research, content development, project planning, and workflow efficiency.

Manage marketing technology systems, execute Marketo and email campaigns, maintain data quality, support segmentation and list management, generate campaign reports and dashboards, document processes, troubleshoot integrations, and assist with privacy compliance. The role collaborates across marketing, sales, and revenue teams while applying AI and automation to improve campaign execution, quality assurance, reporting, and operational efficiency.

Own product marketing for the GRC portfolio, including positioning, messaging, persona segmentation, competitive intelligence, win/loss analysis, product launches, go-to-market execution, and sales enablement. Build reporting frameworks connecting marketing activity to pipeline, win rate, and retention. Design AI-assisted workflows and agents to automate competitive monitoring, launch production, and enablement content. Collaborate with product, sales, customer marketing, analyst relations, and demand generation teams.

Designs and manages automated, segmented customer lifecycle programs across email, in-app, and in-product channels. Owns customer messaging, positioning, playbooks, experimentation, segmentation, and KPI reporting for SMB and long-tail accounts. Partners with Product Marketing, Product, RevOps, Customer Success, and Support to improve onboarding, adoption, retention, renewal readiness, and advocacy while reducing churn and support contacts.

Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations. Manages event objectives, booth design, messaging, vendors, budgets, assets, swag inventory, and cross-functional coordination. Partners with field marketing, sales, demand generation, creative teams, and agencies. Measures attendance, lead quality, pipeline contribution, and ROMI to optimize future programs.

The Director leads the upstream commercial strategy for Telix's PSMA imaging portfolio, focusing on market evolution and lifecycle management. They oversee cross-functional alignment, competitive intelligence, and the execution of high-impact initiatives while ensuring that commercial strategies support product development and market access needs.

Lead Joist’s full-stack marketing strategy across acquisition, brand, product marketing, lifecycle, and go-to-market. Own growth, revenue, retention, experimentation, measurement, budget allocation, and the launch of Joist+. Build and lead a high-performing marketing team while partnering with Product, Growth, Data, Support, and central Marketing. Drive measurable customer and revenue outcomes across web and mobile product-led growth channels.

Own the global partner marketing strategy and annual plan, develop joint campaigns with technology, channel, and SI partners, manage MDF and budgets, coordinate events and webinars, create co-branded content and enablement, adapt programs across North America and EMEA, and measure partner-sourced pipeline, revenue, and ROI.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Own day-to-day strategic relationships for CPG clients across DTC, retail media, and Amazon ecosystems. Lead client calls, develop performance narratives, identify cross-channel growth opportunities, coordinate paid, SEO, content, influencer, and creative teams, and advise on channel mix and investment allocation. Support quarterly strategy, renewals, and service expansion while driving client retention, revenue growth, and team development.

Develop and execute product marketing strategies, positioning, messaging, content, sales enablement, interactive demos, product launches, and competitive research for a B2B SaaS learning platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Sales Enablement. Analyze customer and market insights, support SEO and AEO content, and use AI tools to improve marketing efficiency and effectiveness.

Lead BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels. Build audience-first channel strategies, creator relationships, cultural activations, international distribution, measurement frameworks, compliance systems, and AI-assisted workflows. Manage and mentor a growing team, budgets, agencies, and partners while connecting organic, earned, and paid distribution to expand brand relevance and reach.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Lead Tektronix’s global marketing strategy and organization across brand, communications, digital marketing, commercial enablement, and regional marketing. Drive brand positioning, demand generation, pipeline growth, customer engagement, and measurable commercial outcomes. Manage the global marketing budget, advance marketing operations and analytics, partner with Product, Sales, and Engineering, and develop high-performing leaders across the Americas, EMEA, and APAC.

Coordinates trade shows, partner events, speaking engagements, and hosted marketing events. Manages event calendars, briefings, vendors, budgets, shipments, inventory, lead data, and cross-functional timelines using Asana and ReachDesk. Supports Sales Kickoff planning, creates Canva social graphics, schedules LinkedIn posts, and manages HubSpot email campaigns, properties, lists, and event follow-up. Requires strong organization, communication, marketing, email engagement, and event management skills.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Canvass neighborhoods, tradeshows, events, and retail locations to set appointments for homeowners to receive free estimates. Attend paid training, follow scripts, work weekends, meet appearance and punctuality standards, and endure extended periods of standing and walking.

Entry-level field marketing/appointment setter role: canvass neighborhoods, staff tradeshows/events/retail to schedule homeowner estimates. Paid training provided. Weekly hourly pay plus commissions. Requires strong communication, punctuality, teamwork, ability to stand and walk long hours, weekend availability, and reliable transportation and smartphone.