The Role
The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.
Summary Generated by Built In
OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable businesses to keep their 1.5B monthly active users engaged and up to date by delivering over 1.3T messages a year!
1 in 4 app publishers trust OneSignal to power their customer engagement! And we support companies in 140 countries! Our customers range from startups and small businesses just getting off the ground to established companies such as Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com, and many more.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
We’re seeking a hands-on Product Marketing Manager to execute product launches and support go-to-market initiatives across our self-serve and direct sales business. You’ll partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to drive successful rollout, positioning, and adoption. We’re looking for a strong executor who can translate established priorities into clear, polished launch, messaging, and enablement assets.
Our primary audiences include developers, mobile app teams, and technical product managers. This role requires the ability to translate platform capabilities AI, integrations, and automation into compelling narratives and practical materials for both technical and business stakeholders.
Much of the work will focus on delivering product and feature launch materials and sales-facing content such as decks, one-pagers, and competitive assets, while helping refine messaging and differentiation in close collaboration with cross-functional teams.
Execute Product & Feature Launches
- Own execution of product and feature launches based on strategic direction
- Develop launch materials across technical and business audiences, including blogs, release notes, product pages, technical explainers, and enablement content
- Partner closely with Product and Engineering to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging
- Coordinate cross-functional timelines to ensure high-quality, on-time delivery
Support Sales Enablement
- Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
- Collaborate with Sales and Customer Success to ensure materials clearly articulate product value and differentiation
- Refresh and optimize assets based on product updates, competitive shifts, and field feedback to improve onboarding, retention, activations, and upsell
Collaborate & Operate Independently
- Independently execute polished, accurate deliverables
- Gather technical and customer insights to strengthen launch and enablement content
- Proactively identify gaps in launch or enablement content and fill them
- Monitor competitive landscape, AI, and industry trends to ensure materials remain relevant and compelling
What You'll Bring:
- 4+ years of product marketing experience at a B2B SaaS company in martech, customer engagement platforms, developer tools, or marketing automation
- Proven track record of owning and executing successful product launches end to end
- Ability to translate complex technical features into clear value propositions for both product and developers teams (blog posts, technical guides) and business decision-makers (pitch decks, one-pagers, competitive battlecards)
- Strong technical fluency: Comfortable explaining AI features, SDKs, integrations, and platform capabilities to multiple audiences
- Experience with and interest in AI/ML applications in marketing or customer engagement (predictive analytics, personalization, intelligent segmentation)
- Self-directed executor who can independently manage multiple launches and priorities while delivering high-quality work on deadline
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- Highly collaborative with a deep sense of ownership and accountability
The New York and California base salary for this full time position is between $130,000 to $155,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
Qualities we look for:- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.
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The Company
What We Do
OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful multi-channel platform enables one million businesses to deliver over 8 billion messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive personalization and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.
