Own the Partner Marketing Strategy
Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities.
Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan.
Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content.
Drive Co-Marketing and Campaigns
Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs.
Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking.
Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA.
Measure integrated campaign performance against pipeline and revenue targets.
Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide.
Deliver Partner Enablement and Content
Work with partners and product marketing to develop messaging and targeting strategy.
Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits.
Support internal teams with content and campaign enablement for partners.
Support and Create Events and Field Activations
Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event.
Manage joint webinars and virtual events with key partners, end to end.
Track Pipeline, Revenue, and ROI
Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI.
Manage the partner marketing budget and calendar across NA and EMEA.
Continuously test and optimize campaigns. Leverage AI and data to improve efficiency, effectiveness, and velocity.
Our Vision of You
5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers.
Experience at a B2B SaaS or technology company; AI/ML industry experience a plus.
A track record managing global or multi-region marketing programs across time zones and cultures.
Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners.
Hands-on experience managing MDF and co-op marketing programs.
Strong project management skills and comfort coordinating a wide range of internal and external stakeholders.
Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials.
Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus.
Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership.
Skills Required
- 5-8 years of marketing experience
- At least 3 years of partner, channel, or alliance marketing experience
- Experience supporting organizations selling to global, enterprise, or mid-market customers
- Experience at a B2B SaaS or technology company
- Experience managing global or multi-region marketing programs across time zones and cultures
- Familiarity with technology alliances, channel or reseller networks, and systems integrator or consulting partners
- Hands-on experience managing market development funds and co-op marketing programs
- Strong project management skills
- Ability to coordinate internal and external stakeholders
- Excellent written and verbal communication skills
- Ability to represent the brand consistently across joint materials
- Working knowledge of CRM and marketing automation platforms such as Salesforce and Marketo
- Strong analytical and executive communication skills
- Ability to translate insights into recommendations and present to senior leadership
- AI or machine learning industry experience
- Experience with partner marketing platforms such as Crossbeam, Impartner, Allbound, or Zift
Outreach Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Outreach and has not been reviewed or approved by Outreach.
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Parental & Family Support — Parental leave is described as unusually generous, including extended leave and distinctive transition support such as a paid night nurse option and food delivery. Family-oriented benefits are repeatedly positioned as a standout part of the overall package.
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Healthcare Strength — Medical, dental, and vision coverage is described as comprehensive, with the employer covering a majority of premiums in many cases. Mental health support and an EAP for confidential counseling are also included as part of the health offering.
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Equity Value & Accessibility — Equity (stock options/RSUs) is commonly included as part of total compensation and is framed as a meaningful component of rewards. For some roles, equity is viewed as a notable source of upside that complements cash compensation.
Outreach Insights
What We Do
Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.
Why Work With Us
We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.
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