Marketing Strategy and AI Lead

ABOUT THIS POSITION

Aceable is seeking a Marketing Strategy & AI Lead to own the work that moves the business forward. Think high-priority initiatives that cross functions, don't sit neatly within a single team, and require clear thinking and decisive execution.

You'll partner closely with the VP of Marketing and leaders across the organization to drive critical initiatives end-to-end and ensure momentum never stalls. One week may mean leading a site migration, the next week stabilizing a performance gap, or managing a strategic vendor. The constant is your ability to quickly diagnose what matters, step in with clarity, and deliver measurable impact.

This role is designed for a high-judgment generalist with broad marketing range and strong business acumen. You operate independently, bring structure to ambiguity, and move complex work forward without waiting for direction. You don't wait for perfect conditions or clear permission — you identify what needs to happen and you go make it happen, breaking down walls until it's done. You also bring genuine AI fluency to the work, applying tools and automation to increase leverage and move faster.

You serve as a critical continuity layer for the marketing org. When an experimental initiative needs a leader, when a high-stakes project has no clear owner, or when execution needs to stay on track regardless of circumstance, you step in without missing a beat. If you're the person leadership relies on when something important has no clear owner, you'll thrive here. This role operates as a senior individual contributor and force multiplier for the VP of Marketing, advancing critical initiatives and increasing execution velocity across the organization.

WHAT YOU’LL DO

• Serve as a senior strategic partner to the VP, Marketing, advancing high-priority initiatives and increasing execution velocity across the organization
• Apply AI tools and workflow automation to increase leverage, reduce manual work, and accelerate execution across the org
• Own high-impact marketing initiatives end-to-end — scoping ambiguous problems, defining success metrics, and driving execution through measurable business outcomes
• Identify root causes behind performance gaps across funnel, verticals, and channels, and design solutions that accelerate revenue growth
• Act as connective tissue across Marketing, Product, Sales, and Engineering to ensure initiatives are integrated, aligned, and moving with urgency
• Remove cross-functional bottlenecks and increase clarity around ownership and accountability
• Serve as an institutional knowledge anchor — deeply fluent in every corner of the marketing org so coverage is never a single point of failure
• Translate complex data, research, and market signals into clear recommendations that drive executive decisions
• Develop deep fluency in our business model, performance metrics, and marketing systems to inform prioritization and tradeoffs
• Strengthen performance visibility and operational rigor across marketing
• Communicate clearly and confidently with executive stakeholders, translating marketing activity into business impact

WHAT YOU’LL NEED

• 8+ years of marketing experience, with fluency across multiple disciplines (digital, content, web, lifecycle, performance, analytics, operations)
• Strong strategic execution instincts and the ability to bring structure to ambiguity, define clear next steps, and drive initiatives forward without waiting for direction
• A take-the-hill mentality: when something needs to get done, you find a way — unconventional approaches, creative resourcing, whatever it takes — and you don't stop until it's resolved
• Deep fluency in marketing and business analytics platforms, with experience using data to diagnose performance gaps and inform strategic decisions
• Demonstrated ability to connect marketing initiatives to pipeline, conversion, and revenue outcomes
• Experience managing external vendors or strategic partners with accountability for performance and ROI
• Demonstrated impacted created by applying AI tools and workflow automation to improve marketing execution and efficiency — not just as an end user, but someone who builds and deploys solutions
• Proven ability to operate across multiple priorities and workstreams, balancing strategic thinking with hands-on execution
• Strong written and verbal communication skills, with experience presenting recommendations and performance insights to cross-functional and executive stakeholders
• Proven B2C marketing experience with a strong understanding of consumer behavior, customer acquisition, and lifecycle marketing strategies

ABOUT ACEABLE

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education, healthcare education, and most recently mortgage and home insurance. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded one of the Best Places to Work for multiple years running by numerous entities, such as the Austin Business Journal, Built In, USA Today, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel Aceable’s growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company’s success. 

ACEABLE PERKS

• Join one of Austin's Best Places to Work in 2024 & 2025
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits 
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn
• NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Illinois, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Pennsylvania, Texas, Utah, and Washington.

Compensation: $130,000 - $170,000