At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.
Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API requests. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.
As the Senior Industry Marketing Manager for AI/ML, you will play a critical role in driving our marketing strategy for this fast-paced industry. You will be the Subject Matter Expert (SME) that everyone at Wasabi turns to for guidance and advice, no pressure...
You will be responsible for understanding the unique needs of organizations implementing AI workloads and developing targeted marketing initiatives that resonate with this audience.
Your work will help position Wasabi as the go-to cloud storage solution for AI.
- Market Strategy Development: Conduct market research and analysis to identify trends, opportunities, and competitive landscape within the media and entertainment sector. Create and implement marketing strategies that target public sector customers, aligning with the company's overall business goals.
- Collaboration with Sales Teams: Work closely with sales teams, providing marketing collateral and sales enablement materials.
- Content Creation: Develop industry-specific content such as white papers, case studies, webinars, and blogs to educate and engage public sector clients while effectively communicating Wasabi's value proposition.
- Campaign Management: Plan, execute, and optimize marketing campaigns focused on increasing awareness and adoption of the company's cloud storage solutions within the public sector.
- Market Research and Analysis: Conduct market research to understand trends, challenges, and opportunities in the public sector. Use this data to inform marketing strategies and product positioning.
- Compliance and Regulatory Knowledge: Ensure all marketing activities comply with relevant public sector regulations and standards, such as data privacy and security requirements.
- Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine and improve strategies.
- Collaborate with the sales team to develop and support industry-specific campaigns and sales enablement tools.
- Build relationships with key industry analysts and market visionaries to drive both internal market analysis insights and external thought leadership material. Represent Wasabi in press and industry analyst interviews.
- Advocate for Wasabi cloud storage through external presentations, such as webinars, digital and third-party events.
- Travel in support of Wasabi’s activities at trade shows, conferences, and similar events.
- Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine and improve strategies.
- Yep, that’s a lot of “key” responsibilities, but this market is critical to the success of Wasabi, so there’s a lot of work to do...
- Excellent written and verbal communication skills, with the ability to create compelling technical and marketing content and presentations.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Self-starter with a proactive approach to problem-solving and a high level of initiative.
- Bachelor's Degree in Marketing, Business, or Communications.
- 7+ years of experience in product/solutions/industry marketing.
- Proven track record of developing and executing successful industry-specific marketing campaigns.
- Strong understanding of the personas involved in IT Operations.
- Depth of knowledge in the key trends, challenges, and opportunities in this market
- Experience working with cloud storage solutions.
- Experience with the emerging AI market, AI architecture and its intersection with cloud storage.
- Knowledge of product marketing strategies and tools.
- Established network of contacts within the IT industry, including Wasabi’s technical partners and channel partners.
Base Salary – $140,000 - $180,000
The base salary range reflects the full range for this position at Wasabi Technologies. At Wasabi, we believe in paying fairly and competitively, and individual compensation is determined based on factors such as job-related experience, skills, location, and internal equity. Base pay is just one part of our total rewards approach. Depending on role eligibility, Wasabi team members may also receive additional compensation and benefits, including bonus or variable compensation, equity, and a comprehensive benefits package designed to support both professional growth and personal well-being.
Wasabi Technologies is an Equal Opportunity Employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Top Skills
What the Team is Saying
What We Do
Recognized as one of the technology industry’s fastest growing companies, Wasabi is on a mission to store the world's data by making cloud storage affordable, predictable and secure. With Wasabi, visionary companies gain the freedom to use their data whenever they like without being hit with unpredictable fees or vendor lock-in. Instead, they’re free to build best-of-breed solutions with the industry’s fastest-growing ecosystem of independent cloud application partners. Customers and partners all over the world trust Wasabi to help them put their data to work so they can unlock their full potential. In September 2022, Wasabi achieved unicorn status following $250M in funding. In January 2026, Wasabi announced an additional $70 million equity funding round, valuing the company at $1.8 billion and bringing total funding to over $600 million. As leaders in our community, Wasabi strives to always inspire by example and give to those who are most in need. We team up with our partners in a purposeful way to create corporate social responsibility initiatives that will make a true impact in a way that is authentic to who we are. Our community engagement programs include veteran support via the Run to Home Base, support for women in sports with Girls Hockey Day at TD Garden, and non-profit storage donations. The Red Hot Beats program, launched with our partners at the Liverpool Football Club Foundation, promotes mental health and wellness through music therapy for young people in the Liverpool area. Meanwhile, our founding partnership of the MGM Music Hall at Fenway supports arts access, education, and opportunity for students and emerging artists in New England. Our values guide everything we do, shaping our culture and driving our mission. Wasabi's H.O.T. Culture framework stands for Humility, Ownership, and Togetherness. We value and respect others and are open to feedback and suggestions, recognizing that no one person has all the answers, take personal responsibility for our actions, decisions, and outcomes, and thrive when there's collaboration, teamwork, and inclusivity.
Why Work With Us
At Wasabi, we empower our employees to thrive by prioritizing their personal lives and showing trust in their abilities, and as a result, they bring remarkable energy and enthusiasm to their careers. Flexible schedules and our remote work model consistently deliver the most value at Wasabi, and our employee feedback reflects that clearly.
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Wasabi Technologies Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Wasabi has a full remote work policy. However it maintains its corporate office and encourages employees to use it when they need to.
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