Top Marketing Jobs in Santa Cruz, CA

Lead global content strategy and editorial calendar for SaaS products; create high-quality multi-format content using AI tools; optimize for SEO/LLM discoverability; collaborate with demand generation and product marketing; analyze content performance and KPIs; manage and mentor copywriters and agency partners; oversee content governance and workflows.

Lead global performance marketing for a new ARPG mobile title from pre-launch to scale. Own UA strategy, multi-million-dollar budgets, full-funnel measurement, attribution, incrementality and LTV modeling. Build and mentor a global UA team (including a pod in Shanghai), collaborate cross-functionally, optimize creative and marketing tech, and drive growth and efficiency.

Manage global marketing campaigns and customer engagement for the Company for Startups Program, utilizing cross-functional collaboration and data-driven insights.

The role involves managing marketing automation systems and generating inbound leads using Marketo and Salesforce. Responsibilities include program management, data analysis, and optimizing marketing strategies.

Lead company-wide messaging, category creation, and GTM for AI-first products. Own positioning, product launches, thought leadership, competitive intelligence, and AI-powered growth systems. Translate complex capabilities into customer value and drive measurable adoption and revenue.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Own end-to-end event strategy and execution across North America: source and prioritize shows, negotiate contracts, manage logistics and budget, attend and run on-site operations, brief teams, partner with sales to drive pipeline, run pre/post event campaigns, define KPIs, and report ROI.

Own and optimize Daxko's HubSpot environment and MarTech stack, lead integrations (Salesforce, CDP, BI, paid media), maintain tracking and automation hygiene, support ABM infrastructure, run testing and analytics, evaluate marketing technologies, and create documentation and enablement for the marketing team.

The Director leads the upstream commercial strategy for Telix's PSMA imaging portfolio, focusing on market evolution and lifecycle management. They oversee cross-functional alignment, competitive intelligence, and the execution of high-impact initiatives while ensuring that commercial strategies support product development and market access needs.

Lead consumer product marketing at ClassDojo, focusing on go-to-market strategies and growth for products like Dojo Islands and Dojo Plus. Responsibilities include launching new experiences, improving user engagement, and collaborating with internal teams to shape product direction.

The Senior Manager of Experiential Marketing oversees strategy and execution of in-person events to drive pipeline, revenue, and customer relationships, collaborating with internal teams and managing logistics for impactful experiences.

Lead Product Marketing at LTK, driving go-to-market strategies, product positioning, launch execution, and AI integration for growth.

Own global growth marketing strategy and execution across demand generation, ABM, expansion, web and digital channels. Drive pipeline, bookings, and efficiency metrics; build and lead a high-performing team; partner with sales and RevOps to optimize attribution, forecasting, and revenue outcomes.

Lead branding and marketing activities to boost awareness, manage media relations, create content, and build online communities in a startup environment.

Lead data-driven funnel optimization and growth experiments across the US market. Design and run A/B and multivariate tests, optimize visitor-to-lead and lead-to-opportunity paths, partner with Sales and Marketing Ops, manage HubSpot and ZoomInfo, analyze GA4 and heatmap data, create on-brand assets, track CAC/LTV and influenced pipeline, and continuously optimize paid and organic channel spend.

Lead revenue marketing to build a scalable ABM, demand generation, and lifecycle engine. Own marketing-sourced/influenced pipeline, design ABM and nurture programs, align Sales/RevOps, and operationalize CRM, attribution, and reporting to drive predictable commercial growth.

The Vice President, Digital Marketing & MarTech leads digital transformation, builds marketing technology capabilities, optimizes performance, and collaborates with cross-functional teams to enhance customer experience.

The Director of Marketing Operations & Reporting leads marketing workflow optimization, oversees analytics for performance insights, and ensures cross-functional collaboration to enhance operational efficiencies and decision-making.

Lead experimentation and conversion strategies for trial users, optimize user journeys, and collaborate with cross-functional teams to drive conversion and growth.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

The Regional Marketing Director will develop and execute marketing plans, lead demand generation campaigns, manage events, and collaborate with sales and product teams to drive growth and revenue in assigned markets.

Own Growth Marketing analytics and data operations: build and maintain full-funnel reporting, ensure data governance and attribution, manage segmentation and Pardot audiences, maintain executive BI dashboards, partner with IT and Sales Ops, direct offshore data resources, and implement AI-assisted workflows to automate analytics and QA.

As the Senior Content Marketing Manager, you'll oversee Instrumentl's content ecosystem, driving SEO growth, editorial vision, and full-funnel content strategies.

Lead go-to-market strategy and positioning for Crux's capital solutions aimed at institutional investors. Own audience segmentation, messaging, market insight, and commercial enablement; align product, commercial, and marketing stakeholders; create decks, battlecards, and training to drive adoption and measurable revenue outcomes.

Remote Marketing Virtual Assistant / BDR responsible for cold calling, email outreach, social media content creation and management, SEO support, designing marketing graphics, and maintaining organized outreach records to generate leads and support business development.