Senior Product Marketing Manager - Industrials

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
110K-152K Annually
Senior level
Software • Industrial
The Role
Lead product marketing for VulcanForms' Industrials offering, defining positioning, go-to-market strategy, and customer messaging. Partner with engineering, commercial, production, and customers to create technical marketing materials, enablement, launch plans, and executive narratives. Monitor market, regulatory, and competitor shifts and support sales and program reviews to drive adoption.
Summary Generated by Built In
About Us

Founded in 2015 to develop the world’s first industrially scalable laser metal additive manufacturing solution, VulcanForms is reshaping how the world manufactures critical products. We build and operate advanced digital infrastructure that enables innovation, accelerates growth, and supports sustainability across aerospace, defense, medical, and other essential industries. Through our vertically integrated capabilities, including scalable additive manufacturing and precision machining, we deliver true end-to-end production at scale by combining cutting-edge technology with a foundation of proven industrial craftsmanship. Our team brings deep expertise in manufacturing, materials science, software, automation, and operations, united by a shared commitment to quality, curiosity, and accountability. We foster an inclusive culture where people take ownership, solve meaningful problems, and continuously learn, because we believe diverse perspectives lead to better outcomes.

Job Purpose

VulcanForms is seeking a highly motivated Senior Product Marketing Manager to lead product marketing within our Industrials business unit. In this role, you will partner closely with engineering, commercial, production, and customer teams to drive adoption of VulcanForms' Industrials business. You will be the voice of this offering to program and technical leaders and create positioning and go-to-market programs that underscore VulcanForms' manufacturing capability and business impact for Industrials customers. This is a remote opportunity with occasional travel.

Key Responsibilities
  • Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape 
  • Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors 
  • Partner with Engineering to translate manufacturing capability into customer value propositions 
  • Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities 
  • Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate 
  • Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them 
  • Support executive-level narratives for board updates and customer program reviews 
Qualifications
  • 6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environments
  • Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on 
  • Experience building positioning and enablement from scratch in a business without established product marketing infrastructure 
  • Strong written communicator, able to produce polished, executive-ready materials independently 
  • Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations 

VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match. 

The annual base salary range for this position is $110,400 to $151,800. 


Skills Required

  • 6+ years in product or solutions marketing with direct experience in industrial/manufacturing environments
  • Ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
  • Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
  • Strong written communicator, able to produce polished, executive-ready materials independently
  • Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations
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The Company
HQ: Devens, Massachusetts
189 Employees

What We Do

VulcanForms builds and operates advanced digital manufacturing infrastructure that enables the world's critical industries to innovate, grow, and deliver sustainable impact. A MIT-born company, VulcanForms has invented and commercialized the world’s first industrially scalable metal additive manufacturing (AM) solution and pioneered integrated digital production systems. Combining breakthrough technologies in additive and subtractive manufacturing, industrial automation, digital thread and engineering expertise, the company serves leading medical, defense, aerospace, and semiconductor companies, producing precision components and assemblies. For more information, visit www.vulcanforms.com.

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