Top Marketing Jobs in Santa Cruz, CA

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

The Product Marketing Director will lead strategy for Lakewatch, driving growth through pipeline acquisition, product launches, and market positioning in the cybersecurity domain.

Own go-to-market strategy and adoption for Stripe's data products. Develop positioning, messaging, competitive intelligence, launch plans, demand programs, and sales enablement. Translate customer and market insights into roadmap recommendations and measurable KPIs while partnering cross-functionally to drive commercialization and growth.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Own email and SMS campaign content and lifecycle programs (welcome, post-purchase, cart/browse abandonment, re-engagement). Create campaign calendars, write targeted copy for a college-age audience, run A/B tests, audit and improve flows, monitor deliverability and performance metrics, collaborate with brand, creative and technical teams, and report actionable insights.

Manage content strategy and execution for 2–5 clients, driving measurable outcomes across organic search, AI-powered search experiences, and integrated campaigns. Collaborate with SEO, Paid Media, Social, PR, Design, and Analytics to develop testing roadmaps, briefs, and performance-driven creative. Present insights to clients, optimize creative across platforms (Meta, TikTok, YouTube, Amazon, Programmatic), and improve efficiency through tools and automation. Occasional travel (1–3 times/year).

Lead and execute end-to-end influencer programs: develop strategy, source and manage creators, negotiate contracts, oversee content and reporting, mentor junior staff, coordinate with social/digital/paid/PR teams, and present campaign performance and new-business influencer recommendations.

Own the end-to-end lifecycle marketing strategy for a two-sided healthcare marketplace. Build and optimize personalized email, SMS, push, and in-app journeys across onboarding, activation, engagement, retention, and re-engagement. Lead segmentation, automation, experimentation, reporting, and conversion-focused messaging while partnering with Product, Data, Engineering, Sales, Customer Success, and Creative. Apply AI to lifecycle workflows, predictive scoring, personalization, and analysis.

The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.

The Marketing and Communications Manager will lead communication, public relations, and events to enhance Move Industries' brand within the fintech and crypto sectors, fostering relationships with media and managing the editorial calendar.

The Head of Marketing will lead Move Industries' branding, narrative, and go-to-market strategies for consumers, institutions, and developers, ensuring technical advancements translate into market credibility.

Lead visual concepting and execution for paid social campaigns across static, motion, and video. Direct shoots and UGC, build scalable creative systems and templates in Figma, and collaborate with Growth and Brand to ensure on-brand, performance-aware social creative. Use AI tools to accelerate exploration and maintain high craft standards.

Lead and scale the marketing organization for a healthcare SaaS platform, driving market awareness, positioning, demand generation, and commercial enablement across hospitals, health systems, and ASCs. Shape go-to-market strategy, thought leadership, product launches, and clinician-facing narratives. Partner cross-functionally with Product and Sales, build marketing capabilities and playbooks, and recruit, coach, and retain high-performing teams to drive long-term enterprise growth.

Senior individual-contributor who owns GTM strategy, messaging, competitive intelligence, and sales enablement. Leads cross-functional launch execution, drives product adoption, produces go-to-market collateral and playbooks, and tracks product marketing metrics tied to pipeline and revenue.

Lead and scale a cross-brand content marketing function to produce data-driven thought leadership and full-funnel assets. Develop editorial strategy, manage a team of content producers, harness proprietary datasets for research-driven storytelling, optimize SEO and distribution, define buyer personas, and measure content ROI to drive demand, pipeline, and retention while aligning with product, growth, and comms teams.

Serve as CMOs strategic partner and marketing COO, owning systems, data, processes, lead-to-opportunity workflows, pipeline inspection, executive/board reporting, and a near-shore data governance team to ensure data quality, forecasting, and scalable pipeline generation.

The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.

Own product positioning, messaging, and launches for an AI-native service desk. Partner with product, sales, and engineering to create sales enablement, content, and campaigns that drive adoption and growth. Develop customer and market insights, shape brand voice, and execute demand generation and product education to ensure market understanding and sales success.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Own and scale Step's affiliate and partner marketing program end-to-end: manage affiliate networks (Impact), recruit and onboard partners and creators, negotiate deals and contracts, run invoicing and budget reconciliation, build tracking and attribution (postbacks, pixels, MMPs), lead creative and compliance reviews, develop direct partnerships and emerging-channel distribution, and report program performance with recommendations.