The Role
Lead corporate and practice-level marketing strategy for affiliated cardiology practices: build scalable marketing playbooks, manage vendors and budgets, run local patient campaigns (SEO/PPC, reputation), support BD with B2B assets, ensure HIPAA/Stark compliance, and track/report marketing KPIs to drive patient volume and revenue growth.
Summary Generated by Built In
ABOUT: Cardiovascular Services of America (CVAUSA) is the largest private and independent cardiology network in the United States. Our inclusive and diverse network brings together top cardiovascular specialists and thought leaders who offer regional perspectives and a broad strategic vision for the future of patient care.
WHO WE ARE AND WHAT WE DO:
Headquartered in Orlando area, Cardiovascular Associates of America aims to bring the best cardiovascular physicians in one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through CVAUSA’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available through CVAUSA for better patient outcomes.
JOB OVERVIEW:
The Senior Director of Marketing drives marketing strategy for our corporate brand while serving as a strategic marketing partner to our network of affiliated cardiology practices. This leader builds, scales, and executes localized marketing playbooks to help the company and practices to increase patient volume and local market share. The ideal candidate balances high-level corporate brand strategy with a "client-service" mindset, treating affiliated practices as internal clients to accelerate their growth.
CORE RESPONSIBILITIES (included but not limited to):
Practice Support & Internal Agency Management
WHO WE ARE AND WHAT WE DO:
Headquartered in Orlando area, Cardiovascular Associates of America aims to bring the best cardiovascular physicians in one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through CVAUSA’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available through CVAUSA for better patient outcomes.
JOB OVERVIEW:
The Senior Director of Marketing drives marketing strategy for our corporate brand while serving as a strategic marketing partner to our network of affiliated cardiology practices. This leader builds, scales, and executes localized marketing playbooks to help the company and practices to increase patient volume and local market share. The ideal candidate balances high-level corporate brand strategy with a "client-service" mindset, treating affiliated practices as internal clients to accelerate their growth.
CORE RESPONSIBILITIES (included but not limited to):
Practice Support & Internal Agency Management
- Act as an internal marketing consultant to affiliated practice leaders, assessing local market needs and delivering tailored growth plans.
- Oversee marketing vendors (Strategy Collective and other local groups) with the management and coordination of marketing strategies ensuring approval and satisfaction of practice groups.
- Design and scale a standardized "Marketing Playbook" that newly acquired or affiliated practices can rapidly deploy to increase patient volume.
- Lead local patient campaigns for clinics, focusing on core cardiology services, vein/vascular care, and diagnostic imaging.
- Manage local reputation and footprint, overseeing SEO, Google Business Profiles, and patient review generation for individual doctors and clinics.
- Strengthen the corporate brand to position our company as the premier MSO partner of choice for independent cardiologists and medical groups.
- Support the business development team by creating high-impact case studies, presentations, and data driven collateral that prove how our marketing support grows practice revenue.
- Develop physician-to-physician referral programs to boost patient transfers from primary care providers into our affiliated cardiology practices.
- Build compelling B2B marketing assets (e.g., case studies, data sheets) that demonstrate how corporate marketing support drives patient volume and revenue growth for affiliates.
- Manage a centralized marketing budget, efficiently allocating resources between corporate-level initiatives and practice-specific campaigns.
- Ensure strict healthcare compliance across all corporate and practice marketing assets, strictly adhering to HIPAA, Stark Law, and medical advertising regulations.
- Track and report performance KPIs to both corporate executives and practice stakeholders, demonstrating marketing ROI, cost per lead, and patient volume growth.
- Education: Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field (MBA preferred).
- Experience: 8–10+ years of marketing experience, with at least 4 years in a multi-site healthcare environment, MSO, or healthcare marketing agency.
- Cardiology Knowledge: Familiarity with cardiovascular service lines, patient demographics, and referral patterns is highly preferred.
- Relationship Management: Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives.
- Technical Skills: Experience with multi-location SEO/PPC management, healthcare CRMs, and HIPAA-compliant marketing automation tools.
- Benefits: Full benefits package active on day one
- Type: Full-time, 100% Remote
- Travel: Approximately 40%
Skills Required
- Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
- MBA
- 8-10+ years of marketing experience, with at least 4 years in a multi-site healthcare environment, MSO, or healthcare marketing agency
- Familiarity with cardiovascular service lines, patient demographics, and referral patterns
- Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives
- Experience with multi-location SEO and PPC management
- Experience with healthcare CRMs
- Experience with HIPAA-compliant marketing automation tools
- Experience managing marketing vendors and internal agency relationships
- Experience managing a centralized marketing budget and allocating resources between corporate and practice campaigns
- Knowledge of healthcare compliance including HIPAA, Stark Law, and medical advertising regulations
- Ability to track and report performance KPIs (marketing ROI, cost per lead, patient volume growth)
- Willingness to travel approximately 40% and work in a full-time remote role
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The Company
What We Do
Cardiovascular Associates of America (CVAUSA) is a leading national network of cardiovascular specialists dedicated to transforming patient care. By partnering with independent cardiology practices, CVAUSA provides essential growth capital, business expertise, and administrative support services. Their mission is to empower cardiovascular specialists to revolutionize healthcare delivery, improve patient outcomes, and preserve private practice cardiology while enabling clinical innovations through a physician-led, value-based care model.
