Senior Marketing Manager / Marketing Strategist

Posted One Month Ago
4 Locations
Remote
100K-120K Annually
Senior level
Fintech • Insurance • Software • Financial Services
The Role
Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.
Summary Generated by Built In

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team!

Arrowhead Professional, a strategic group of professional lines businesses across the Arrowhead Programs platform, is looking for a creative, organized, and delivery-focused marketing professional to lead go-to-market efforts across its specialty insurance offerings. This marketing leader will drive marketing strategy across Arrowhead Professional businesses, however, the initial focus will be on one priority business unit, Evolve MGA, a cyber-specialist, who distributes national insurance solutions through retail insurance brokers and agents. This is a high-ownership role that requires someone who can write with precision for a sophisticated broker audience, manage multiple workstreams independently, and develop content that is both technically grounded and genuinely engaging.

This position can be remotely based in San Diego, Chicago, or Pennsylvania!

How You Will Contribute: 

  • Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.

  • Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.

  • Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.

  • Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.

  • Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of

  • agency/broker data, contact information, and segmentation tags.

  • Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.

  • Identify gaps in partner data and build processes to keep records current.

Skills & Experience to be Successful:

  • 8+ years of experience in marketing, content, or communications; writing samples required.

  • Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.

  • Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.

  • Ability to read marketing performance data and draw actionable conclusions.

  • Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite.

  • Experience building insurance broker or agent-facing sales enablement content.

Pay Range

$100,000.00 - $120,000.00 Annual

The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance  
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement 
  • Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more. 

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations. 

The Power To Be Yourself  

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”. 

Skills Required

  • 8+ years of experience in marketing, content, or communications
  • Writing samples required
  • Experience with marketing project management platforms (e.g., Wrike)
  • Experience with email marketing platforms
  • Experience with CRM tools and CRM data management/partner segmentation
  • Proficiency with Canva and/or Adobe Creative Suite
  • Strong command of Microsoft Office Suite
  • Familiarity with LinkedIn content strategy and B2B social media management
  • Ability to read marketing performance data and draw actionable conclusions
  • Experience building insurance broker or agent-facing sales enablement content
  • Background in commercial insurance, financial services, or similar complex industry
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The Company
23 Employees
Year Founded: 2006

What We Do

Arrowhead Programs offers one of the largest portfolios of insurance program business worldwide, spanning commercial, personal, professional liability, public entity and specialty insurance. In collaboration with top-rated insurance companies, our managing general underwriters and program administrators deliver a portfolio of niche offerings to address the specialized needs of policyholders.

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