The Role
The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.
Summary Generated by Built In
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].
Job Summary:
Nextech is looking for a Senior Marketing Operations Specialist who will optimize and enhance our systems, data, and processes that enable marketing and sales to operate more effectively. We help the sales, marketing, and support teams track and deliver against operating goals, design and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.
In partnership with Demand Generation and Product Marketing, this role helps bring campaigns to life across online and offline channels, with the underlying technology, processes, and data to deliver and measure qualified leads and pipeline. This role will build dynamic and automated marketing programs to drive efficiency and scalability while having a significant impact on overall company growth and revenue.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
- Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journey
- Ensure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growth
- Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performance
- Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
- Optimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platforms
- Carry out additional responsibilities as assigned based on business need
Minimum Requirements
- 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS
- Expert-level experience in HubSpot, including workflows, system administration, and system integrations
- Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
- Experience with testing, tracking, and reporting of performance metrics
- Strong understanding of email marketing, segmentation, and data management
- Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines
Preferred Qualifications
- HubSpot certification
- Experience with BI tools such as Tableau and Power BI
Working Environment/Physical Demands
- Remote work
- Long-distance or air travel as needed but not to exceed 10%
- Activities require a significant amount of work in front of a computer monitor.
Total Rewards:
Generous annual bonus opportunity
Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Your Day Your Way - Celebrate a day of cultural or social significance to you
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave (After 6 months with the company)
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment
Skills Required
- 4+ years of experience in Marketing Operations or Marketing Automation
- Expert-level experience in HubSpot
- Familiarity with CRM systems like Salesforce
- Experience with testing and reporting of performance metrics
- Strong understanding of email marketing and segmentation
- Strong program and project management skills
- Strong verbal and written communication skills
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The Company
What We Do
Nextech’s specialty-focused technology solutions are personalized to meet the unique workflow requirements of specialty providers, helping practices increase efficiencies across their clinical, administrative, financial and marketing functions using a single platform. Offering all-in-one, ONC-certified electronic medical records (EMR/EHR), practice management, revenue management, and patient engagement software and services, Nextech is recognized as the top single solution provider for ophthalmology, plastic surgery and dermatology, serving a client base of more than 9,000 providers and 50,000 office staff members. Offering physicians intelligent healthcare technology, Nextech focuses on the success of its specialty practices through consultative guidance and implementation of solutions tailored to the speed and workflows of individual providers.
