Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.
Looking for a role where you can build something from scratch instead of inheriting someone else's playbook? We're hiring our first Competitive Intelligence Manager to own the competitive program end to end. You'll keep our field teams sharp with real-time intel, run sales enablement that reps actually use, feed competitive signals into product and roadmap decisions, and shape campaigns that make it obvious why we win.
As our Competitive Intelligence Lead, you'll work closely with Product Marketing, Sales, and Product Management to keep us ahead of the market. If you like owning a function nobody's built yet, turning scattered competitor noise into a clear point of view, and being the person sales calls before a big deal, this is your role.
What You’ll Do- Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
- Run point on cross-functional launches and campaigns across marketing, sales, and product
- Conduct user research to identify gaps in the market for our product to fill
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences that align with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
- 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
- Strong primary and secondary research skills (win/loss interviews, analyst reports, public filings, review sites, pricing pages); ability to synthesize messy, conflicting signals into a clear point of view; comfortable building and maintaining structured frameworks (battlecards, comparison matrices, positioning maps).
- Proven track record of producing content that sales and marketing actually use — battlecards, competitive decks, objection handling guides
- Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
- Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
- Cross-functional fluency: has worked closely with sales (win/loss, deal support), product (roadmap and positioning input), and marketing (messaging, launches); understands sales cycles well enough to know what reps need in the moment, not just what's "interesting."
- Domain fit: familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
- High ownership: flags competitive shifts before sales asks, not just after losing a deal; comfortable being the first person to build this function rather than inheriting an existing playbook.
- Built or owned a CI program (not just contributed to one) at a prior company; experience in a high-growth or fast-moving market where competitors and positioning shift often.
- Experience in the CDP, martech, data infrastructure, adtech, AI, or lifecycle marketing ecosystem
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.
The salary range for this position is $135,000 - $165,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10-year post-termination exercise window.
E-Verify Statement
Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
Skills Required
- 4-6 years of experience in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
- Strong primary and secondary research skills, including win/loss interviews, analyst reports, public filings, review sites, and pricing pages
- Ability to synthesize conflicting competitive signals into a clear point of view
- Experience building and maintaining competitive frameworks such as battlecards, comparison matrices, and positioning maps
- Proven experience producing sales and marketing content, including battlecards, competitive decks, and objection-handling guides
- Strong storytelling skills for translating complex technology topics into compelling audience-focused narratives
- Excellent written and verbal communication skills
- Cross-functional experience working with sales, product, and marketing teams
- Understanding of sales cycles and sales representative needs
- Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets
- High ownership and ability to build a competitive intelligence function from scratch
- Experience building or owning a competitive intelligence program
- Experience in a high-growth or fast-moving market
- Experience in the CDP, MarTech, data infrastructure, AdTech, AI, or lifecycle marketing ecosystem
- Previous startup experience
Hightouch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hightouch and has not been reviewed or approved by Hightouch.
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Strong & Reliable Incentives — Sales incentive plans are portrayed as competitive and well-structured, with on-target earnings that offer meaningful upside for high performers. Incentive design is highlighted as a strength within go-to-market roles.
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Healthcare Strength — Medical, dental, and vision coverage is presented as comprehensive, with employer-paid premiums for employees and substantial contributions for dependents. This reduces out-of-pocket costs and boosts overall total-rewards value.
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Equity Value & Accessibility — Equity grants are a standard part of compensation with a clear vesting schedule, and there is evidence of occasional liquidity via an employee tender offer. These factors make equity a more tangible component of total compensation.
Hightouch Insights
What We Do
Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.
Why Work With Us
Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
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