The Role
Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.
Summary Generated by Built In
About Luma AI
Where You Come In
What You'll Do
Who You Are
What Sets You Apart (Bonus Points)
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
This is a rare, foundational opportunity to join Luma as a Product Marketing Manager, Industry, acting as the go-to-market pioneer of the next creative frontier. You will leverage your deep industry expertise to write the GTM playbook in real-time, serving as the catalyst that transforms Luma's frontier multimodal AI models into indispensable tools for the world's leading creators, brands, and studios. If you are a relentless executor and strategic storyteller excited by the challenge of inventing the future of creative AI, this is your place.
- Define and execute the foundational GTM playbook to launch and scale Luma's enterprise and studio partnerships globally.
- Craft the compelling narratives and positioning that launch global movements, turning "fuzzy" research concepts into magical, market-defining stories.
- Establish Luma's first strategic brand, agency, and studio partnerships to drive adoption and pioneer new creative use cases.
- Collaborate closely with Product, Design, and Research teams to translate user insights and industry feedback into product requirements.
- Own end-to-end product launches, measuring success by tangible market penetration and the qualitative impact of our creative tools.
- Build scalable marketing systems and collateral from scratch, navigating ambiguity with high agency and tenacious speed.
- 5+ years of professional product marketing or GTM experience, ideally within high-growth startups, creative software, or top-tier agency environments.
- A proven "builder" with a history of creating GTM strategies from scratch (0-to-1) and driving tangible, high-impact results in resource-constrained settings.
- Impeccable taste and an obsession with craft, detail, and the qualitative feel of creative tools.
- Exceptional communication skills with a demonstrated ability to craft highly opinionated, compelling narratives that define new market categories.
- High agency and the ability to operate with extreme autonomy in a fast-paced, ambiguous environment.
- A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.
- Experience working at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or foundational creative software companies (e.g., Adobe, Figma, Canva)
- Deep established networks within specific creative industry verticals (e.g., VFX, Hollywood, Advertising, Gaming, Architecture)
- A public portfolio, personal projects, or non-traditional background (e.g., creative director, artist, or designer who transitioned to product marketing) demonstrating a deep passion for visual craft.
The base pay range for this role is $150,000 – $185,000 per year.
About LumaLuma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Skills Required
- 5+ years of professional product marketing or GTM experience, ideally within high-growth startups, creative software, or agencies.
- Proven ability to build GTM strategies from scratch (0-to-1) and drive tangible results in resource-constrained settings.
- Impeccable taste and strong attention to craft, detail, and the qualitative feel of creative tools.
- Exceptional communication skills and demonstrated ability to craft compelling, opinionated narratives that define new market categories.
- High agency and ability to operate with extreme autonomy in a fast-paced, ambiguous environment.
- Genuine passion for the creative potential of AI and alignment with Luma's mission.
- Experience at generative AI startups or foundational creative software companies (e.g., Runway, Pika, Midjourney, Adobe, Figma, Canva).
- Established networks within creative industry verticals (VFX, Hollywood, Advertising, Gaming, Architecture).
- Public portfolio, personal projects, or non-traditional background demonstrating deep passion for visual craft.
Luma AI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Luma AI and has not been reviewed or approved by Luma AI.
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Fair & Transparent Compensation — Pay is considered competitive for senior technical and some non-technical roles, with posted bands indicating strong market alignment in key locations. Publicly listed ranges provide directional clarity for certain roles and markets.
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Equity Value & Accessibility — Equity is positioned as a meaningful component of total compensation, and language in postings emphasizes ownership alongside cash pay. Signals indicate equity can be significant in senior roles where competition for talent is intense.
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Healthcare Strength — Core medical, dental, and vision coverage are referenced in multiple postings, aligning with standard expectations for venture-backed tech companies. These inclusions suggest baseline health benefits are part of the package.
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The Company
What We Do
Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.
