Top Marketing Jobs in Santa Cruz, CA

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Contract Marketing Operations / System Administrator responsible for CRM data quality and hygiene, systems administration across GTM stack, managing RevOps ticket queue, end-to-end campaign operations, and pulling ad-hoc Salesforce reports and dashboards to support revenue and marketing teams.

Lead and develop a team supporting advisor marketing programs, platform adoption, documentation, and process improvements. Own SOPs, playbooks, vendor/platform relationships, training, and AI-enabled workflow innovation. Drive operational consistency, measure performance, and partner cross-functionally to scale resources and improve advisor marketing effectiveness.

Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.

Lead regional marketing strategy, campaign portfolio, events, partner MDF, and GTM activation for an assigned sub-region. Oversee planning, budget, measurement, cross-functional alignment, and people leadership while driving field adoption and performance reporting.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Lead product marketing to define and scale a new AI development infrastructure category. Own messaging, positioning, thought leadership, technical content strategy, go-to-market enablement, and team growth while partnering with Sales, Product, and Customer Solutions to drive adoption and enterprise alignment.

Lead and modernize Magna's marketing function: set strategy, build a high-performing team, strengthen brand and communications, drive demand generation and digital performance, enable sales with content and ABM, launch go-to-market for services, and measure marketing ROI.

Lead development and execution of scalable regional and select national B2B marketing programs to drive new business, retention, cross-sell, pipeline growth, and ROI. Partner with regional leadership and sales to localize national initiatives, establish frameworks for adoption, analyze campaign performance and KPIs, and align budgets and priorities across regions.

Develop and manage affiliate partnerships for an AI-powered dialer targeting SMBs: recruit affiliates and influencers, design commission structures and materials, onboard and support partners, monitor performance, optimize ROI, and align affiliate efforts with overall marketing strategy while ensuring compliance.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Remote 3-month marketing internship (18–25 hrs/week) supporting digital marketing activities: social media management and engagement, CRM updates, email campaigns, SEO improvement, analytics monitoring, market research, promotional activities, and aligning marketing strategies with sales goals while maintaining the company’s online reputation.

The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.

Manage day-to-day influencer campaign execution for micro and mid-tier talent: creator/client communication, production coordination, data management, reporting, risk escalation, and supporting growth/upsell initiatives.

Lead Marketing / Public Relations Intern will own marketing and PR initiatives, collaborate with founders on branding, analyze market trends, manage campaigns, and use Google Workspace, HubSpot, and Framer. Opportunity to grow into a full-time leadership role at an eCommerce-focused AI startup.

Lead strategy, execution, optimization, and analysis of integrated paid digital campaigns across search, social, display, and ABM. Build reporting dashboards, run A/B tests, ensure tracking/tagging, present insights to clients, and collaborate with cross-functional teams to improve acquisition and conversion performance.

Run reactive stunt marketing end-to-end: spot cultural moments, pitch and build stunts rapidly, execute and capture content, distribute to high-impact meme/accounts, coordinate cross-functionally, and track performance (EMV, impressions, sentiment). Must already have an authentic online presence and feel for internet culture.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.

Create high-quality, original content (LinkedIn, X, YouTube, short-form video, visual/multimedia) that translates complex robotics and AI concepts into engaging narratives. Manage social channels, email/newsletter campaigns in HubSpot, build landing pages, use AI tools to accelerate content workflows, experiment with formats, and measure performance to evolve Corvus Robotics' voice and audience presence.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.