Top Marketing Jobs in Santa Cruz, CA

Lead global brand planning and North America execution for thatgamecompany, designing narrative-driven campaigns, managing budgets and KPIs, fostering community-first strategies, partnering with creators and creative teams, driving licensing opportunities, and running agile experiments while overseeing project management and cross-functional workflows.

Lead sales enablement strategy and execution for product marketing: create messaging, sales content, partner kits, and global training; align enablement with revenue goals; measure adoption and improve assets for sales, partners, and customer-facing teams.

Lead creation and optimization of high-value marketing content (blogs, guides, case studies, social, emails, video scripts), manage social channels, collaborate cross-functionally, support SEO and speaking/webinar content, build AI-driven content workflows, track performance, and support earned media to drive brand awareness and pipeline.

Lead and scale product marketing: set positioning, messaging, launches, and enablement; manage a team of product marketing managers; drive market research, ICP/TAM analysis, competitive intelligence, and GTM alignment to connect product marketing activities to pipeline, revenue, and retention.

Plan, build, QA, execute, and analyze lifecycle campaigns across email, SMS, push, in-app, and content cards. Create copy, update HTML/templates, design assets, run A/B tests, maintain campaign calendar, ensure regulatory compliance, and document assets and performance.

Develop and execute digital and traditional marketing campaigns, generate and nurture leads, support sales with materials and proposals, manage CRM and analyze campaign/sales data to optimize growth, and represent the brand at industry events.

Develop and execute strategic marketing plans, conduct market research, track and optimize campaigns using analytics, manage budgets, create digital content, run email and social campaigns, use marketing automation and e-commerce tools, and collaborate cross-functionally to drive brand awareness, lead generation, conversions, and ROI.

Responsible for growing and managing Ultahost's affiliate network across APAC, recruiting and supporting affiliates and influencers, executing localized campaigns and promotional assets, collaborating on regional landing pages, ensuring compliance, monitoring performance, and reporting insights to scale the global affiliate program.

The Growth Marketing Manager will plan and execute multi-channel demand generation campaigns, manage performance marketing programs, optimize lead quality, and track KPIs, with a focus on B2B SaaS marketing.

Remote part-time internship supporting marketing: prospecting and outreach to referral sources, market research, data entry, and coordination with management and the marketing team on assigned projects.

Lead go-to-market strategy and execution for ad products, partnering with product, sales, research and regional teams. Influence product development using market and customer insights, create marketing assets and product briefs, support launches and tentpole events, and align messaging to drive adoption and revenue.

Support performance marketing by setting up and launching paid social campaigns, organizing creative tasks, maintaining tracking docs and dashboards, conducting creative/funnel audits, and coordinating with media buyers, editors, and agencies to meet campaign deadlines.

Lead and coordinate multi-platform campaigns and production schedules, translate executive goals into operational plans, supervise department managers, manage budgets with the CFO, allocate resources, evaluate partnerships, develop workflows, resolve operational and personnel issues, and report progress to executives. Volunteer role requiring consistent communication and 5–10 hours per week; submit a work sample.

The Senior Lifecycle Marketing Manager leads lifecycle marketing efforts, identifying growth opportunities, optimizing campaigns, and leveraging AI and data analysis to enhance member engagement and revenue.

Lead product marketing strategy to define ICPs, positioning, messaging, value frameworks, competitive narrative, and lifecycle storytelling. Partner cross-functionally to inform roadmap, pricing, packaging, launches, and value realization across Product, Sales, Marketing, and Customer Success.

Lead creation of high-performing marketing creative across paid social, landing pages, email, lifecycle campaigns, and product storytelling. Rapidly generate, test, iterate, and scale visual concepts and motion/video assets (including AI-generated video). Maintain and evolve brand systems and Figma libraries, collaborate with growth and product marketing, and evaluate emerging AI creative tools to improve performance and creative velocity.

Lead end-to-end growth strategy for a consumer genomics subscription business, owning paid acquisition, lifecycle marketing, product marketing, and brand. Optimize CAC, LTV, and contribution margin through experimentation, A/B testing, onboarding/retention programs, and scalable marketing systems. Build and manage a multidisciplinary marketing team to drive high-velocity, profitable revenue growth and category leadership.

Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.

The Graduate Partner Marketing Manager will support joint marketing activities with tech partners, assist in building go-to-market plans, manage campaign executions, and contribute to program scaling and ecosystem growth in a remote position.

Analyze group health and life insurance contracts, develop RFPs and marketing presentations, support sales with timely benefit analyses, maintain client records, and use APIs and digital tools to optimize quoting and workflow processes.

Lead and evolve Chess.com’s creative vision and visual identity across marketing, product, and brand. Design and art direct major campaigns, launches, and performance marketing; mentor and grow the creative team; partner with Product, Marketing, Partnerships, and Content to translate strategy into compelling multi-channel creative; advance brand guidelines and design systems; manage creative resourcing and asset pipelines to deliver work that builds brand equity and drives measurable business growth.

Support programmatic advertising campaigns by optimizing ad copy, assisting with campaign setup and creative trafficking, monitoring KPIs and weekly reports, performing creative analyses, and developing testing roadmaps while learning DSP platforms (TheTradeDesk, StackAdapt, DV360). Remote, 15-20 hours/week; college credit required.

Support the partnerships team in building and executing affiliate marketing strategies: media list building, pitching, affiliate program management, partner relationship maintenance, industry research, and cross-channel collaboration with PR and influencer teams.

Support creator marketing campaigns including creator communication, campaign workflow and vetting, community engagement, performance monitoring, trend research, and collaborative strategy. Manage tasks independently and contribute to ideation, briefs, and optimization for UGC across social platforms.

Remote fashion marketing intern supporting Senior Account Manager with reporting, trend research, and cross-channel campaign execution. Create weekly/monthly trend reports, assist in paid channel initiatives, collaborate across departments, and attend trainings to learn performance, reporting, and agency processes.