The Role
Leads US marketing strategy for a global nonprofit, overseeing digital, social, paid media, email, CRM, content, analytics, and audience-growth campaigns. Manages a Marketing & Social Media Manager, localizes global campaigns, develops supporter journeys, optimizes performance through testing and insights, and coordinates creative, fundraising, agencies, influencers, and global teams. The role aims to grow engagement, conversions, retention, campaign reach, cultural presence, and measurable advocacy impact.
Summary Generated by Built In
This is a remote position.
About Project Slingshot
Project Slingshot is a global nonprofit organization dedicated to ending factory farming. We do this by exposing the lies, cruelty, and power of Big Ag through disruptive campaigns that cut through the noise, capture public attention, and build unstoppable momentum for change.
We're unapologetic, fast-moving, and impact-driven. We don't just want to participate in the conversation - we want to change it.
The Role
As Digital Marketing Director (US) you will lead our US marketing strategy, making sure our campaigns are not just seen, but felt. You'll build and run high-impact digital, email and paid media programs that mobilize supporters, grow audiences, and put Slingshot in front of the people who can shift this fight.
You'll work closely with our global team, but with the autonomy to localize and innovate for the US context - ensuring every piece of content, every email and every ad campaign resonates, drives action, and delivers ambitious, measurable outcomes. You will know how to leverage cultural moments that help to seed marketing narratives among targeted audiences, and influence them to act.
In this role you will manage a Digital Marketing & Social Media Manager to help drive engagement across our marketing and social activities in support of our campaign efforts.
This is a remote position based in the US.
What You'll Do
Digital strategy & execution
- Design and implement bold, high-impact digital and social media strategies tailored to US audiences, reaching diverse and varied communities.
- Drive paid media campaigns (primarily META and other key platforms), ensuring ROI and audience growth.
- Use data, testing and insights to evolve strategies and stay ahead of trends.
- Localize global campaign moments for the US market without losing the force of the original idea.
- Own the US marketing calendar and make sure it lines up with campaign and creative plans.
Email & CRM
- Lead segmented email marketing campaigns that drive engagement, action and donor conversion.
- Build automations and journeys that nurture supporters through the funnel.
- Constantly refine audience segmentation and personalization.
- Partner with fundraising to make sure marketing and giving journeys reinforce each other.
Content & storytelling
- Oversee creation of disruptive, compelling and on-brand digital content (copy, visuals, video).
- Craft impactful storytelling and copywriting that inspires, provokes and mobilizes.
- Ensure consistency and quality across all channels.
- Brief and work closely with our creative team to turn campaign strategy into work that travels.
- Cultivate influences relationships, partnerships and collaborations that deliver innovative story telling and expand audience reach and engagement.
Analytics & optimization
- Monitor KPIs across social, email and digital campaigns.
- Produce actionable insights from analytics to inform strategy.
- Use performance data to test, iterate and continually improve.
- Report clearly to leadership on what is working, what is not, and what you are changing as a result.
Leadership & collaboration
- Build and mentor a Digital Marketing & Social Media Manager.
- Collaborate closely with global colleagues to align strategies, share learnings and identify opportunities.
- Ensure US digital campaigns amplify and complement Project Slingshot's global campaigns.
- Manage agency, freelance, influencer and platform relationships in the US market.
Requirements
We'd love someone who:
- Has significant experience in digital marketing, campaign strategy or movement-building - ideally with a cause-driven brand or a bold advocacy group.
- Is deeply familiar with social justice messaging, digital organizing and content-led engagement strategies.
- Has led teams and knows how to develop teams to deliver results.
- Has proven success in social media, paid ads and email/CRM strategies.
- Knows META Ads Manager, email marketing platforms (e.g. GetResponse, Mailchimp, Campaign Monitor or similar), analytics tools and automation systems in depth.
- Is skilled at using audience insights to craft strategies that inspire action.
- Writes strong copy, with a knack for storytelling that is bold, disruptive and emotionally compelling.
- Has a track record of driving audience growth and measurable impact.
- Is data-driven, experimental, and never satisfied with "good enough".
- Brings knowledge or experience of farmed animal advocacy, broader animal protection, or high-profile nonprofit campaigning - with the ability to translate complex issues into powerful, public-facing narratives.
- Is passionate about Project Slingshot's mission and hungry to play a part in ending factory farming.
Success looks like
- Growing audience size and engagement across platforms, with clear evidence of what is driving it.
- Lead acquisition, conversion rates and supporter retention are all improving.
- High-impact US campaigns are landing - measured in reach, earned media and actions taken.
- Internal marketing processes are strong and cross-team collaboration is working without friction.
- Slingshot has real cultural presence and brand salience across US social justice spaces.
Benefits
Location & Working Pattern
This role is remote and based in the United States. Project Slingshot is a fully remote organization. Most collaboration happens online, and you will have regular overlap with colleagues in the UK. There will occasionally be opportunities and expectations to travel for team meet-ups, campaign shoots, conferences, planning sessions and other in-person events. Travel costs will be covered by Project Slingshot.
The Practical Details
- Location: Remote, US,, with some travel for in-person meetings
- Reports to: Chief Executive Officer, Co-Founders
- Compensation: $80,000 – $100,000 per year. Placement within the range is based on experience and location.
- Benefits: Paid time off, paid holidays, pension contribution
The Application Process
- Step 1: submit your application here.
- You are also welcome to submit a cover letter and any examples of previous work.
- Step 2: our team will review all applications and arrange initial screenings
- Step 3: shortlisted candidates will be invited to multiple round interviews, and final candidates may also be invited to a paid test exercise.
Our Commitment to an Inclusive Culture
We strongly encourage people of every color, orientation, age, gender, origin, and ability to apply. We are committed to fostering an inclusive and harassment-free environment where everyone can feel part of our team and are supported to be able to deliver their best work. If you are interested in the position but do not meet the full criteria, we still encourage you to apply as we do not expect all candidates meet the criteria 100%.
Skills Required
- Significant experience in digital marketing, campaign strategy, or movement-building
- Familiarity with social justice messaging, digital organizing, and content-led engagement strategies
- Experience leading and developing teams
- Proven success with social media, paid advertising, and email/CRM strategies
- In-depth knowledge of Meta Ads Manager
- In-depth knowledge of email marketing platforms such as GetResponse, Mailchimp, Campaign Monitor, or similar
- Experience with analytics tools and automation systems
- Ability to use audience insights to develop strategies that inspire action
- Strong copywriting and storytelling skills
- Track record of driving audience growth and measurable impact
- Data-driven and experimental approach to marketing optimization
- Knowledge or experience in farmed animal advocacy, animal protection, or high-profile nonprofit campaigning
- Ability to translate complex issues into powerful public-facing narratives
- Passion for Project Slingshot's mission and ending factory farming
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The Company
What We Do
Project Slingshot is a global nonprofit organization dedicated to ending factory farming. It uses investigative work, disruptive campaigns, social content, documentaries, public relations, celebrity partnerships, websites, fundraising materials, and out-of-home advertising to expose industrial agriculture’s practices and influence public opinion. The organization operates internationally, with campaigns designed to build momentum for systemic change in food production and animal welfare.
