Top Marketing Jobs in Santa Cruz, CA

Own AI Edge content production and strategy: write long-form educational posts, curate a bi-weekly newsletter, repurpose workshops into multi-channel content, coordinate creators, partner with SEO and paid teams, and ensure evergreen content positions the brand as an AI and tech authority.

Design, execute, and optimize lifecycle marketing programs to accelerate onboarding, adoption, expansion, and renewals. Partner with Sales, Customer Success, Product, and RevOps to operationalize lifecycle stages, activate usage signals, create value reinforcement assets, reduce churn, and drive net revenue retention through analytics, automated journeys, and customer advocacy.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.

The Director of Marketing Strategy at Telix Pharmaceuticals leads strategic and operational marketing initiatives to drive revenue growth and brand positioning, managing cross-functional partnerships and developing data-driven marketing strategies for oncology products.

Lead positioning, messaging, and GTM for the Foundation platform pillar—translating identity, data, API, MCP, and security capabilities into technical selling materials, proofs, enablement, and launch programs to win technical and economic buyers.

Lead and scale the full marketing function to drive brand awareness, demand generation, and revenue growth. Build strategy, messaging, and multi-channel campaigns; partner with Sales and RevOps on pipeline and analytics; launch products, grow customer expansion, and build a high-performing, mission-aligned marketing team.

Senior leader responsible for developing and executing integrated social and influencer marketing strategies. Lead and mentor a team, manage proposals and pitches, optimize resources, create training and processes, advise clients, collaborate cross-functionally, and identify business growth opportunities to deliver measurable campaign results.

Lead product positioning, messaging, and go-to-market for Portside's B2B SaaS aviation products. Drive launches, competitive intelligence, sales enablement, customer insights, pricing input, and cross-functional alignment to translate product capabilities into measurable customer and business value.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

Write and lead creative B2B copy across campaigns and channels, collaborating with designers and strategists to simplify complex tech messaging, present work to clients, own copy decisions, and maintain high standards of craft and accuracy.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

The Head of Growth Marketing will drive enterprise pipeline generation and category awareness through innovative marketing strategies, focusing on AI search visibility. This role involves scaling B2B SaaS revenue, implementing marketing automation, and engaging with industry leaders.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

Lead product marketing strategy and go-to-market programs for a B2B SaaS fraud and payments platform. Develop clear messaging, drive product launches, support sales and customer success, run win/loss analysis, and translate market and field insights into roadmap and positioning to improve win rates and growth.

Lead demand generation and PLG marketing to build and scale always-on programs and strategic campaigns. Own full-funnel ABM, paid, content, events, email, SEO, onboarding and conversion. Align with Sales, Product, RevOps, and Customer Success. Hire and enable a high-performing marketing team, manage budgets and forecasts, and optimize KPIs (MQLs, PQLs, SQLs, CAC, ROI) to drive pipeline and revenue growth.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

This job invites applications for unspecified positions within a growth marketing agency, focusing on collaboration and personal development.

The Senior Product Marketing Manager will oversee product launches, develop go-to-market strategies, and create impactful messaging to drive market presence and customer understanding of Fingerprint's offerings.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead strategy and execution for GoFundMe's flagship conference and 40+ field events to drive pipeline, retention, and brand. Build the events function, manage budget and vendors, measure ROI, align cross-functionally with Sales/Customer Success/Product, and manage a team to scale experiential programs.

The Creative Lead will develop creative concepts for marketing campaigns, collaborate on brand evolution, and improve marketing quality, working closely with design and marketing teams.

Lead Marqeta's marketing analytics function to define B2B attribution, build analytical infrastructure and forecasting, partner with RevOps/Finance, and manage a team delivering executive reporting, experiment design, and AI-driven insights to link marketing investments to pipeline and revenue outcomes.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.