Top Marketing Jobs in Santa Cruz, CA

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Marketing Intern participating in a 12-week program supporting marketing strategy, content development, campaign execution, event planning, market research, customer engagement, and performance analysis. The intern will collaborate with cross-functional teams, create promotional materials, develop marketing communications, and present project outcomes to leadership. The role provides mentorship and exposure to brand management and integrated marketing within the agricultural industry.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.

Lead HungryPanda’s U.S. digital growth marketing strategy across acquisition, conversion, retention, creator partnerships, communities, and paid channels. Develop campaigns for Chinese-speaking communities and broader American audiences, manage budgets, analyze performance, optimize customer journeys, and coordinate national and local marketing execution. Lead and coach the marketing team while collaborating with Product, Operations, City Managers, merchants, and external partners. Mandarin and English fluency are required.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.

Supports brand marketing campaigns for practice areas by developing content, coordinating email and social media, creating and updating collateral, managing audiences and schedules, and assisting with campaign reporting and optimization. The role also contributes to internal communications, video production, proofreading, quality control, market research, and brand consistency. It requires strong storytelling, writing, editing, organization, stakeholder coordination, and familiarity with digital content platforms and creative software.

Leads Procurify’s product marketing strategy, including company positioning, messaging, segmentation, AI and agentic narratives, analyst relations, launches, customer communications, enablement, and performance measurement. Manages and coaches two Product Marketing Managers while influencing product, pricing, packaging, roadmap, and go-to-market decisions. Builds AI-enabled workflows and maintains executive, customer, analyst, Sales, Product, and Customer Success alignment.

Executes RightMove’s marketing across content, email and lifecycle campaigns, reporting, events, partner enablement, and internal marketing. Responsibilities include writing and editing content, building HubSpot campaigns, managing segmentation and workflows, coordinating clinicians and vendors, tracking projects, producing branded assets, supporting events, and analyzing campaign performance. The role requires strong organization, writing, project management, marketing technology, and cross-functional collaboration skills.

Develops and manages marketing strategies for a portfolio of financial advisor teams across the Northeast. The role analyzes growth opportunities, creates marketing plans and budgets, monitors performance, recommends actions, and drives advisor accountability. It partners with Practice Management, Advisor Marketing Specialists, Corporate Marketing, and other stakeholders to coordinate execution. Responsibilities include Salesforce and dashboard analysis, documentation, presentations to leaders and advisors, budget optimization, cross-functional initiatives, and testing AI-enabled marketing tools. The position is remote with approximately four to six annual trips.

Manage Egnyte’s website content, structure, performance, and optimization. Lead web projects from scope through launch, collaborate with marketing, creative, development, analytics, and sales teams, and use analytics, SEO, AEO, and conversion testing to improve results. Maintain accurate site content, guide designers and agencies, review implementations for accessibility and speed, and prioritize initiatives based on business impact.

Leads marketing and go-to-market strategy for the Flooring business unit, owning market positioning, buyer personas, competitive intelligence, product launches, sales enablement, demand generation, and customer expansion. Partners with the Flooring GM, Product Management, Sales, and Revenue Marketing to drive bookings and commercial outcomes. Manages a small team using a player-coach approach in a high-growth, PE-backed SaaS environment.

Manage onboard marketing execution and guest communications across signage, onboard TV, print materials, the Navigator app, and push notifications. Ensure brand consistency, content accuracy, regulatory compliance, and timely voyage-related updates. Oversee print shop operations, budgeting, inventory, reporting, and team training. Coordinate marketing, PR, partnership initiatives, and content capture while collaborating with shoreside teams and representing the brand at guest events.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Plans and executes multichannel marketing campaigns, including social media, email, paid advertising, content, PR, and internal communications. Creates content, tracks and analyzes campaign performance, optimizes tactics, manages vendors and budgets, updates the website, supports digital and in-person events, contributes to marketing strategy, and mentors junior team members.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Leads strategic and executional marketing for Citizens’ investment banking business, building brand equity, generating demand, and supporting revenue goals. Responsibilities include digital marketing, content and editorial planning, lead nurturing, marketing automation, analytics, integrated campaign execution, stakeholder management, budgeting, and regulatory compliance. The role partners with sales, leadership, agencies, and marketing centers of excellence to improve client experience and business performance.

Leads revenue marketing strategy and execution across ABM, paid media, SEO/AEO, website conversion, and product-led growth. Owns pipeline forecasting, CAC and funnel efficiency, qualified pipeline generation, attribution, and budget allocation across sales-assisted and self-serve channels. Partners with Sales, RevOps, Product, and Customer Success while building a high-performing demand generation team and embedding AI into reporting and campaign workflows.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Leads product marketing strategy, category creation, go-to-market execution, AI product narratives, positioning, sales enablement, competitive intelligence, customer research, and product adoption. Builds and mentors a product marketing team while partnering with Product, Sales, Customer Success, Clinical Programs, Growth, and executive leadership. Develops messaging and campaigns for brokers, employers, consultants, members, and clinical partners, with responsibility for measurable revenue and market impact.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.