Top Marketing Jobs in Richmond, VA

Senior individual-contributor who owns GTM strategy, messaging, competitive intelligence, and sales enablement. Leads cross-functional launch execution, drives product adoption, produces go-to-market collateral and playbooks, and tracks product marketing metrics tied to pipeline and revenue.

Lead and scale a cross-brand content marketing function to produce data-driven thought leadership and full-funnel assets. Develop editorial strategy, manage a team of content producers, harness proprietary datasets for research-driven storytelling, optimize SEO and distribution, define buyer personas, and measure content ROI to drive demand, pipeline, and retention while aligning with product, growth, and comms teams.

Own product positioning, messaging, and launches for an AI-native service desk. Partner with product, sales, and engineering to create sales enablement, content, and campaigns that drive adoption and growth. Develop customer and market insights, shape brand voice, and execute demand generation and product education to ensure market understanding and sales success.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Own and scale Step's affiliate and partner marketing program end-to-end: manage affiliate networks (Impact), recruit and onboard partners and creators, negotiate deals and contracts, run invoicing and budget reconciliation, build tracking and attribution (postbacks, pixels, MMPs), lead creative and compliance reviews, develop direct partnerships and emerging-channel distribution, and report program performance with recommendations.

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.

Lead product marketing to define category-level positioning and GTM for an AI-driven claims orchestration platform. Translate technical AI capabilities into CCO/CIO-ready messaging, own pricing/packaging, drive land-and-expand motions, enable sales, build a small senior team, and collaborate with Product and Brand to scale adoption across enterprise insurers.

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

Lead marketing initiatives at Whetstone Research, create digital content, manage contributors, and prioritize strategies in blockchain and crypto.

Lead and scale CertifyOS's marketing organization to drive predictable pipeline and revenue. Build demand generation across paid, content, SEO, ABM, events, and digital programs; own product marketing, positioning, and launches; establish marketing analytics, attribution, and forecasting; hire and mentor a high-performing team; and partner cross-functionally to align growth, adoption, and retention with company OKRs.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

Lead go-to-market execution for the Risk Shield product line by creating messaging, sales and customer-facing content, enablement and training materials, and communications across the customer lifecycle. Conduct competitive and market research, gather field feedback, track program performance, and partner with Sales, Product, and Marketing to support launches and retention. Use AI tools to accelerate content and program execution while maintaining quality.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

The Marketing Technologist manages Hyper's digital marketing infrastructure, focusing on website optimization, analytics, and AI tools to enhance marketing effectiveness and customer engagement.