Marketing Technologist

Description

The Marketing Technologist at Hyper Solutions plays a key role in building, optimizing, and scaling the company’s digital marketing infrastructure. This position sits at the intersection of marketing and technology, supporting website management, digital optimization, analytics, social media execution, and AI-assisted development initiatives that drive measurable business impact.

This role is responsible for maintaining and enhancing Hyper’s digital presence while leveraging modern tools, automation, and AI technologies to improve marketing efficiency and effectiveness. The Marketing Technologist works closely with marketing leadership and cross-functional teams to turn ideas into execution, improve customer engagement, and increase visibility into marketing performance.

This position is well-suited for a technically minded marketer who enjoys working across websites, analytics, automation, and emerging AI technologies to solve problems and accelerate business outcomes.

Core Responsibilities

• Manage and maintain Hyper’s WordPress environment including themes, plugins, performance, security, and updates 
• Build, update, and optimize landing pages, campaign pages, and website content 
• Customize website functionality using HTML, CSS, JavaScript, and AI-assisted development tools 
• Improve website speed, mobile responsiveness, SEO performance, and overall user experience 
• Support SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives 
• Optimize website structure, metadata, schema, and content for search and AI-driven discovery platforms 
• Support integrations between websites, forms, analytics platforms, CRM systems, and marketing tools 
• Utilize AI tools such as ChatGPT, Claude, and Claude Code to accelerate development, content creation, and marketing workflows 
• Build lightweight automations, scripts, and workflow enhancements to improve marketing efficiency 
• Execute and support social media strategy across LinkedIn and X 
• Schedule, publish, and optimize digital content across social platforms 
• Manage Google Analytics and digital reporting tools to track website and campaign performance 
• Build dashboards and reports that provide actionable insights into engagement, conversions, and marketing ROI 

Additional Responsibilities

• Research and evaluate emerging AI tools and technologies that improve marketing productivity 
• Support campaign launches, content updates, and digital marketing initiatives 
• Maintain digital asset organization, website documentation, and reporting systems 
• Assist with technical setup and optimization for trade shows, events, and marketing campaigns 
• Support consistency across digital experiences and brand messaging 
• Identify opportunities to improve workflows, processes, and marketing operations

Requirements

• 2–7 years of experience in digital marketing, WordPress development, analytics, or marketing technology roles 
• Strong hands-on experience with WordPress website management and optimization 
• Working knowledge of HTML, CSS, and JavaScript 
• Experience with Google Analytics (GA4 preferred) 
• Familiarity with LinkedIn and X content management and strategy 
• Experience using AI tools such as ChatGPT, Claude, and Claude Code for development, research, content generation, or workflow automation 
• Strong organizational and project management skills 
• Excellent written and verbal communication skills 
• Strong analytical thinking and problem-solving abilities 

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, Business, or a related field 
• Experience with WordPress page builders and SEO optimization tools 
• Familiarity with Google Tag Manager, Google Search Console, and CRM integrations 
• Experience using AI-assisted coding and development platforms 
• Experience supporting B2B marketing or technology-focused brands 
• Familiarity with Adobe Creative Suite and digital asset preparation 
• Experience with project management platforms such as ClickUp or similar tools 
• Interest in emerging AI technologies and their application to marketing, analytics, and automation 

What Success Looks Like

• Website updates and digital initiatives are executed quickly, accurately, and professionally 
• Digital campaigns and landing pages launch efficiently and perform effectively 
• Analytics and reporting provide clear visibility into marketing performance and opportunities 
• Social media engagement and digital presence continue to grow strategically 
• Marketing workflows become more efficient through automation and AI-assisted tools 
• Opportunities for optimization are consistently identified and implemented 

Why Hyper?

At Hyper, you’ll work at the intersection of marketing, technology, analytics, and AI while helping shape the digital experience of a rapidly growing company. You’ll have the opportunity to influence website strategy, automation initiatives, content performance, and emerging AI-enabled marketing capabilities.

This is a highly collaborative role where curiosity, initiative, and execution are valued. You’ll gain hands-on experience with advanced marketing technologies while helping build the digital foundation supporting Hyper’s continued growth.

Location

Onsite in Richmond, VA with approximately 10% travel based on business needs, events, and company initiatives.

Compensation

The anticipated minimum hiring range for this role is $80,000 - $100,000 per year. Actual salary varies due to factors that may include but not limited to relevant experience, skills, certifications and location. This hire will be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Hyper Solutions is an Equal Opportunity Employer. 

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws.

All applications will be used exclusively for selection purposes and handled confidentially by authorized personnel only. Your application may also be considered for other suitable positions within Hyper Solutions, Inc.

Please note that Hyper Solutions is currently unable to offer visa sponsorship, and applicants must be authorized to work in the U.S. without the need for sponsorship now or in the future.