Top Marketing Jobs in Richmond, VA

Own and execute regional demand generation programs for State, Local & Education (SLED). Build account-based and field marketing campaigns, manage events and partner activations, align programs to sales pipeline, set and track metrics, manage budgets and timelines, and travel to events (~25%).

Manage and optimize the marketing tech stack (HubSpot, Salesforce, WordPress), execute end-to-end campaigns, maintain data hygiene and attribution, produce and manage video content for web and social, and deliver marketing analytics and reporting to support sales alignment and leadership decision-making.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Monitor and analyze product and advertising KPIs, integrate data from multiple sources, build and optimize weekly/monthly marketing reports, run A/B test analyses, create campaign summary reports, and provide actionable recommendations to improve campaign performance.

Own marketing measurement, operations, and analytics: build and QA campaigns, set goals, measure performance and attribution, manage data infrastructure and segmentation, optimize lead scoring/routing, apply AI/ML for automation and predictive insights, and document scalable processes to drive demand generation and cross-team alignment.

The Senior Manager of Social Media and Content Marketing will develop content strategy, create content across channels, manage social media presence, optimize SEO efforts, and measure performance while collaborating with various teams to enhance brand visibility and engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead product marketing for enterprise SaaS: own positioning, launches, messaging, sales enablement, technical content, competitive intelligence, and roadmap feedback while establishing full-stack PMM practices.

The Marketing Account Coordinator manages client relationships, ensuring clear communication and fulfilling project requirements while meeting deadlines and maintaining quality control.

The Marketing & Executive Coordinator supports leadership by managing schedules, executing marketing tasks, and engaging with online communities. Responsibilities include social media content creation, CRM management, and tracking marketing performance metrics.

Lead market research, develop strategic multi-channel marketing plans, manage digital advertising budgets, analyze campaign performance, collaborate cross-functionally, oversee brand refreshes, and provide leadership to drive ROI and optimization.

Support social media and content marketing initiatives for a telehealth clinic focused on PCOS. Responsibilities include video editing, content creation, and campaign support.

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

Lead Pindrop's Product Marketing function, manage a team, define go-to-market strategies, oversee analyst relations, and ensure effective communication across stakeholders.

Lead full-funnel growth strategy for eCommerce clients, own growth-only client relationships, translate performance data into insights and tests, coordinate Paid Media, Email/SMS, SEO and Creative teams, manage external consultants, ensure delivery quality, and present strategic updates to client stakeholders.

The Manager of Lifecycle Marketing will develop and implement strategies to enhance provider engagement and retention at BetterHelp, collaborating with cross-functional teams and analyzing data to optimize communication and improve the provider experience.

Lead partner and affiliate marketing to grow SMB deposits and support SBA digital lending. Source, onboard, and manage B2B partnerships and affiliate agencies, optimize campaigns and landing pages, track KPIs (CPA, deposit volume, LTV), analyze performance, ensure regulatory-compliant messaging, and run outbound lead generation to convert high-intent borrowers.

Lead end-to-end lifecycle marketing across the homeowner journey: design journeys, segmentation, personalization, and testing; create email content and messaging frameworks; manage campaigns, KPIs, and experimentation; ensure compliance-minded personalization; partner cross-functionally; build and lead a lifecycle team within 6–12 months while executing hands-on initial programs.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead a B2B division to retain and grow client portfolios, manage P&L, coach Account Directors, drive service expansion and new business, and implement AI and proprietary tools (Nova, Iris, Pulse, Power Circuit) to improve measurement, attribution, and client outcomes while representing the firm externally.

Own and execute outbound motion using Outreach.io: design sequences, messaging, targeting and cadence; drive sales adoption; manage Outreach tooling; align with sales and demand teams; track and iterate on performance; and create usable playbooks for pipeline generation.

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

Remote freelance role translating and copy-editing English (en-US) into Hebrew (he-IL) for marketing, product, support, informational and light legal content. Ongoing project with ~500–1,000 words/week, using a client-specific CAT tool (training provided). Requires strong language skills, translation experience, attention to detail, and reliability to meet deadlines.