Top Marketing Jobs in Richmond, VA

Lead product marketing for Subsplash’s self-serve and direct-to-consumer SaaS products. Responsibilities include go-to-market execution, positioning, messaging, lifecycle optimization, funnel analytics, conversion-focused copywriting, demand generation, competitive analysis, and cross-functional collaboration with Product, Sales, Marketing, Business Development, and executives. The role focuses on improving trials, conversions, upgrades, product adoption, and revenue across multiple church technology products.

Develop and execute integrated B2B marketing programs for healthcare technology solutions. Responsibilities include product launches, positioning, messaging, digital campaigns, SEO, AI visibility, sales enablement, market and competitive research, content creation, and performance analysis. The role partners cross-functionally with product, sales, customer success, and subject-matter teams while using generative AI to improve workflows and marketing outcomes.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Lead Relocity’s B2B marketing strategy, messaging, positioning, content, sales enablement, campaigns, and competitive analysis. Create presentations, case studies, one-pagers, playbooks, and thought leadership that support Sales and growth. Partner with leadership, measure marketing performance, and refine initiatives using market feedback and analytics. The role requires strategic leadership combined with hands-on writing, storytelling, content creation, and execution across multiple customer segments.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Leads Rocket Software’s global growth marketing organization, setting strategy and accountability for pipeline, bookings, expansion, and revenue. Oversees ABM, analytics, performance, insights, and MarTech through senior functional leaders; partners with Sales, Product, Customer Success, and Revenue Operations on enterprise go-to-market initiatives. Drives AI adoption, agent-enabled marketing workflows, buyer intelligence, personalization, performance measurement, and investment decisions while advising executives and developing a globally distributed organization.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Lead product marketing and competitive intelligence for Cyera’s AI Trust platform and security portfolios. Own platform positioning, product narratives, launches, integrated campaigns, field and partner enablement, analyst relations, pricing and packaging collaboration, and market intelligence. Partner with Product, Sales, and GTM leadership on revenue outcomes while leading, coaching, and scaling the product marketing team.

Leads Infoblox’s U.S. Public Sector marketing strategy across Federal and SLED markets. Owns integrated demand-generation programs, campaigns, events, partner initiatives, budgets, and performance reporting to drive pipeline, revenue, and deal acceleration. Partners with sales, product, channel, legal, security, and operations teams while using marketing automation, analytics, and AI-assisted tools to personalize engagement and optimize ROI.

Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.

Senior marketing technology leader who architects multi-platform MarTech solutions (Adobe and non-Adobe), advises clients, leads presales and delivery, and drives data-driven orchestration, lifecycle marketing, and governance across B2B and B2C programs.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Leads global B2B marketing programs translating product launches and campaign themes into scalable, multi-channel demand initiatives. Partners with Product Marketing, Field Marketing, CXO, Digital, and Sales teams to drive executive engagement, pipeline growth, customer expansion, and whitespace penetration. Builds reusable event frameworks, playbooks, and enablement assets for regional execution, while standardizing reporting, measuring ROI, and optimizing campaign performance.

Leads demand generation and product marketing for Playlist’s Beauty & Wellness SaaS division. Builds an AI-native marketing function, launches new AI products, manages paid and organic acquisition, owns positioning and messaging, and oversees experimentation, lead quality, conversion, retention, and payback. Partners with sales leadership, hires and develops the marketing team, manages media budgets, and contributes to divisional strategy and thought leadership.

Leads SavATree’s growth marketing and demand-generation engine across approximately 100 branches. Owns a $15M+ media budget, optimizing paid search, paid social, CTV, SEO, direct mail, offline advertising, CRO, and offers against CAC, CPL, ROAS, and ROI goals. Oversees agencies, contractors, and a team of three while driving customer acquisition, subscriber growth, cross-sell, and upsell initiatives. Partners with brand, CRM, creative, and operational leaders to develop strategy, measurement, experimentation, and AI-enabled growth programs.

Leads YieldMax’s brand and integrated marketing strategy, team, budget, campaigns, product launches, digital and social channels, influencer partnerships, content, investor education, events, and media relations. Measures audience growth, engagement, website activity, fund flows, and assets under management. Partners with leadership, sales, product, portfolio management, legal, and compliance to ensure effective execution and adherence to SEC and FINRA marketing requirements.

Drive regional channel marketing strategy, partner engagement, demand generation, pipeline growth, and MRR growth. Responsibilities include developing co-marketing campaigns, supporting partner onboarding and enablement, managing events and webinars, creating localized content, overseeing budgets, tracking ROI, and collaborating with Sales and Global Marketing. The role requires strong B2B marketing, channel-partner, revenue-focused, communication, stakeholder management, and performance-measurement skills.

Lead product marketing for a multi-product consumer fintech platform: build competitive intelligence, define pricing/tiering, own positioning and GTM, drive adoption and retention using qualitative and quantitative insights, and partner cross-functionally with Product, Research, and leadership to influence strategy and launches.

Own DemandFactor’s marketing strategy and build its marketing function across brand, demand generation, ABM, content, digital, and performance marketing. Drive measurable pipeline and ROI through close Sales partnership, analytics, attribution, KPI management, and budget ownership. Build the marketing team while executing strategically and hands-on in a flexible remote environment.