Product Marketing Manager - GSI

Posted Yesterday
Be an Early Applicant
Hiring Remotely in US
Remote
150K-180K Annually
Senior level
Software • Cybersecurity
Cyera is the world’s leading AI-native data security platform.
The Role
Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.
Summary Generated by Built In
Description

WHO WE ARE

Come join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story.

THE OPPORTUNITY

Cyera is looking for a Product Marketing Manager to own our go-to-market strategy and enablement for Global Systems Integrators (GSIs) — firms such as Accenture, Deloitte, and PwC. This is a high-visibility, cross-functional role sitting at the intersection of product marketing, partnerships, and sales enablement. You'll translate Cyera's data security value proposition into compelling positioning, content, and programs that GSI advisory, implementation, and managed-services practices can use to sell and deliver Cyera-powered engagements.

This role is right for someone who understands how GSIs build practices, sell transformation engagements, and staff delivery teams — and who can turn that understanding into marketing and enablement assets that actually get used in the field. You'll work extensively with stakeholders across Cyera's Partner Marketing team to help shape and execute the GSI go-to-market strategy together.

RESPONSIBILITIES:

  • Define GSI-specific positioning and messaging — articulate why and how Cyera fits into GSI data security, privacy, AI governance, and cloud transformation practices, tailored to each partner's own narrative and offerings.
  • Build joint value propositions — work with Partnerships and the GSI account teams to develop joint solution briefs, battlecards, and points of view that combine Cyera's platform with a partner's advisory or implementation methodology.
  • Develop core content — write and produce presentations, ebooks, solution briefs, one-pagers, and other GSI-facing content that brings the positioning and joint value propositions to life.
  • Enable partner sellers and practitioners — create and deliver training, playbooks, and certification content so GSI teams can confidently position, scope, and sell Cyera-attached engagements.
  • Support co-marketing and demand generation — partner with Field and Channel Marketing on joint webinars, papers, conference presence, and campaigns that drive pipeline through GSI channels.
  • Partner closely with Cyera's Partner Marketing team — work hand-in-hand with Partner Marketing stakeholders to build and execute the GSI go-to-market strategy together, ensuring alignment between product marketing narrative and broader partner programs.
  • Be the voice of the GSI channel internally — gather feedback from partners and partner-facing sellers, and represent GSI requirements in product and marketing roadmap discussions.
  • Measure and report on impact — track partner-sourced and partner-influenced pipeline, content usage, and enablement adoption, and report results to marketing and partnership leadership.
Requirements

REQUIRED QUALIFICATIONS:

  • 7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company, with direct experience marketing to or through GSIs or large consulting/advisory firms.
  • Clear, firsthand understanding of how firms like Accenture, PwC, and Deloitte are structured and go to market — how their advisory, implementation, and managed-services practices are built, staffed, and sold, and how technology partners fit into that model.
  • Proven ability to translate technical product capabilities (data security, data governance, cloud security, or adjacent categories) into partner- and buyer-ready narratives.
  • Experience building enablement content — battlecards, playbooks, pitch decks, certification programs — that partner sellers and consultants actually use.
  • A genuine adopter of AI tools in your own workflow — you use AI to move faster on research, content creation, and enablement work, and you bring that fluency into how you approach the role, not just as a topic you market.
  • A true hands-on individual contributor: someone who does the work directly (writing, building, presenting) rather than a manager who scopes projects and routes them through agencies. Cyera runs lean, so ownership end-to-end matters more than delegation experience.
  • Excellent written and verbal communication and a genuinely collaborative style — you'll work daily across Partnerships, Sales, and Field Marketing, so the ability to build trust and alignment across teams is as important as the content itself.
  • Data security, data privacy, or cloud security domain experience is a strong plus.



COMPENSATION INFORMATION: 

Compensation Range: $150,000-180,000.

The range represents total compensation, and may include incentive for sales roles, equity or benefits, as applicable.

This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.

Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors. In addition to a standard benefits and equity package, we offer a generous salary. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.​

BENEFITS - Why Cyera? 

  • Ability to work remotely, with office setup reimbursement
  • Unlimited PTO
  • Paid holidays and sick time
  • Health, vision, and dental insurance
  • Life, short and long-term disability insurance

Skills Required

  • 7+ years of experience in product marketing, partner marketing, or go-to-market roles at a B2B SaaS or cybersecurity company
  • Direct experience marketing to or through Global Systems Integrators or large consulting and advisory firms
  • Firsthand understanding of how Accenture, PwC, Deloitte, and similar firms structure, staff, and sell advisory, implementation, and managed-services practices
  • Ability to translate technical product capabilities into partner- and buyer-ready narratives
  • Experience creating enablement content such as battlecards, playbooks, pitch decks, and certification programs
  • Hands-on individual contributor experience writing, building, and presenting marketing and enablement materials
  • Excellent written and verbal communication skills
  • Collaborative ability to work across Partnerships, Sales, and Field Marketing
  • Data security, data privacy, or cloud security domain experience
  • Experience using AI tools for research, content creation, and enablement workflows

Cyera Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cyera and has not been reviewed or approved by Cyera.

  • Fair & Transparent Compensation Pay is considered competitive across roles, with posted salary bands and strong base/OTE signals in key functions. Visible ranges and attractive totals in senior engineering and sales reinforce a compelling cash foundation.
  • Equity Value & Accessibility Equity via RSUs/options is positioned as a meaningful part of total rewards with notable upside potential. An employee tender offer program enables liquidity on vested shares, improving practical access to equity value.
  • Wellbeing & Lifestyle Benefits Perks span meal stipends, stocked kitchens, commuting support, wellness programs, and remote office reimbursements. Additional supports like learning stipends and flexible workspace memberships add everyday utility.

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The Company
HQ: New York, New York
1,200 Employees
Year Founded: 2021

What We Do

Our platform gives organizations a complete view of where their data lives, how it’s used, and how to keep it safe, so they can reduce risk and unlock the full value of their data, wherever it is. Backed by more than $1.7 billion in funding from top-tier investors including Accel, Blackstone, Coatue, Cyberstarts, Georgian, Lightspeed, and Sequoia, Cyera’s unified data security platform helps businesses discover, secure, and leverage their most valuable asset - data - and eliminate blind spots, cut alert noise, and protect sensitive information across the cloud, SaaS, databases, AI ecosystems, and on-premise environments.

Why Work With Us

Cyera's culture focuses on growth - for our employees, for our customers, and for our business. Our team is a collaborative, empowering group of innovators looking to make a lasting impact. We offer flexible work options, an unlimited vacation policy, and are dedicated to making our team successful.

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