Top Marketing Jobs in Santa Cruz, CA

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Act as strategic lead and primary client contact to develop and oversee SEO, paid media, local search, and analytics strategies. Monitor performance with GA4, Search Console, and SEMrush, present data-driven recommendations, coordinate execution with internal teams, identify growth opportunities, and build long-term client relationships.

The role involves shaping product marketing narratives and managing community engagement through AI tools, while catering to the needs of government procurement officers and suppliers.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.

The Digital Marketing Manager develops and executes the global digital marketing strategy, ensuring effective engagement across digital channels and compliance in a regulated medical environment.

The Head of Marketing will define and lead the marketing vision at Taekus, focusing on product positioning, integrated marketing campaigns, and brand strategy while scaling the marketing organization.

Lead demand generation for the Shopify ecosystem across paid, organic, affiliate, partnerships, and outbound. Scale customer base 10x, deploy a $1M+ budget, run LinkedIn/Meta acquisition, build affiliate and content programs, oversee cold email strategy, work with founders on positioning, and hire and grow the marketing team.

The VP of Marketing will build a marketing engine for BoomPop, transitioning it from a service-based to a software-focused company, driving enterprise demand, and aligning marketing strategies with revenue goals.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

Lead market initiatives for Dead Tank Circuit Breaker and HYpact product lines: perform market research and competitive analysis, gather voice-of-customer and regional feedback, support portfolio and roadmap decisions, create commercial sales tools (value propositions, battle cards, presentations), and enable NPI commercialization by aligning product, sales, and marketing for go-to-market execution.

The Performance Marketing Manager will strategize, execute, and optimize media buying for nonprofit clients while managing relationships and reporting performance trends to stakeholders.

The Marketing Specialist will manage marketing communications, conduct market research, optimize programs, create content, track project efficiency, and coordinate marketing events. Experience in healthcare marketing and content design tools is required.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead global customer marketing to drive advocacy, retention, and customer storytelling. Build executive advisory board, source and produce case studies/videos, manage advocacy/incentive programs and peer review platforms, and collaborate with lifecycle and customer-facing teams to scale onboarding, adoption, and feedback loops that inform messaging and GTM strategy.

Own GTM enablement for Stripe's Commerce Experiences: create seller-ready content, design and deliver training, surface field insights, analyze market and enablement data, and support product launches to drive adoption across enterprise, mid-market, and platform buyers.

Lead growth and lifecycle marketing by translating complex AI product capabilities into compelling copy and multi-touch programs. Build AI-powered marketing systems, run high-velocity experiments across funnel channels, own lifecycle and in-app messaging, and partner with product and growth teams to drive onboarding, retention, expansion, and feature launches.

Develop financial-services-focused product positioning, messaging, and go-to-market campaigns for Egnyte. Enable sales with industry sales plays and content, lead solution launches, create thought leadership, and collaborate cross-functionally to drive customer acquisition and retention.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.