Top Marketing Jobs in Santa Cruz, CA

The Senior Product Marketing Manager will oversee product launches, develop go-to-market strategies, and create impactful messaging to drive market presence and customer understanding of Fingerprint's offerings.

The Sr. Product Marketing Manager will create compelling marketing content, support product launches, and lead go-to-market efforts. Responsibilities include understanding product capabilities, defining personas, crafting messaging, and collaborating with cross-functional teams.

Lead marketing strategy and execution for assigned business verticals. Plan and run integrated lifecycle, paid, organic, in-app, and brand campaigns. Develop messaging, testing strategies, analyze performance, optimize via experimentation, and coordinate cross-functional teams to drive adoption, engagement, retention, and revenue. Leverage AI and marketing technology to improve efficiency.

The Senior Manager of B2B Marketing will develop and oversee the demand generation strategy, build a pipeline of qualified leads, and collaborate with sales and customer success teams to enhance brand retention and drive acquisition efforts.

The Creative Lead will develop creative concepts for marketing campaigns, collaborate on brand evolution, and improve marketing quality, working closely with design and marketing teams.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Identify, engage, and secure influencer partnerships across verticals; negotiate and manage contracts and compensation; analyze social metrics to inform strategy; maintain talent database; support pitches, campaign execution, and cross-team collaboration with Marketing and Talent.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Manage and scale global paid media programs (LinkedIn, Google, Meta, emerging channels). Execute end-to-end campaigns, optimize for pipeline and revenue, partner with Creative and Marketing Ops, leverage AI and audience enrichment tools, ensure tracking and attribution, analyze performance, and present insights to leadership.

Lead PDQ's marketing organization and strategy to drive product-led growth and mid-market expansion. Own positioning, messaging, AI storytelling, metrics like CAC payback and marketing-driven ARR, team leadership, cross-functional alignment with product and sales, and execution of demand-generation and PLG funnel initiatives to translate product momentum into revenue.

Lead technical execution and QA of digital measurement across channels. Implement and maintain GTM containers, pixels, server-side tracking, conversion imports, click ID capture, CRM and call-tracking integrations, HIPAA-compliant flows, and documentation. Partner with Paid Media, Data Engineering, and Analytics to ensure accurate conversion data, troubleshoot tracking issues, and support automation and measurement alignment.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead product marketing to define Teak's positioning, GTM messaging, consumer-facing product copy, competitive intelligence, launch execution, and sales/CS enablement across partner and consumer audiences.

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Lead operational execution for lifecycle marketing: own campaign calendar for email and SMS, translate strategy into plans, coordinate cross-functional teams, improve workflows and tooling, enforce QA, and track campaign performance and experiments.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

The VP of Marketing & Sales Enablement will design and execute marketing strategies that support business objectives, manage the budget, and lead cross-functional initiatives to enhance brand presence and drive revenue growth.

The Regional Marketing Manager for Sustainability oversees marketing efforts in energy transition and sustainability, manages customer relationships, analyzes market trends, and directs marketing strategies for EEE solutions.

Lead product marketing for Site Search and discovery platform: define positioning, buyer insights, go-to-market planning, sales enablement, campaigns, research/win-loss, pricing/packaging, analyst relations, and build a small product marketing team to drive pipeline and revenue.

Own platform-level positioning, messaging, and go-to-market strategy for the flagship data integrity platform. Lead launches, enablement, and cross-functional alignment with Product, Sales, and Demand Gen. Translate technical capabilities into outcome-focused messaging for technical and business buyers, drive pipeline impact, apply AI to accelerate product marketing tasks, and synthesize market and customer insights to inform roadmap and competitive strategy.