Role Overview
As the Senior Marketing Operations Manager, you will design and run the foundational systems that power DroneDeploy’s go-to-market strategy. Reporting to the Head of Marketing Operations, your primary focus is on the inbound funnel and campaign operations (lead capture, campaign intake, production, and channel reporting). While the Head of Marketing Ops will focus on the outbound funnel and ABM strategy, the two areas are deeply connected so you'll jointly shape both.
This is a senior individual contributor role who will partner closely with the Head of Marketing Ops to build the AI infrastructure from the ground up. You will shape how tools like Marketo, Salesforce, Clay, Claude CoWork, Glean, Gemini and related platforms work together, and you will set the operating standards that Demand Gen Managers, Field Marketers, and BDRs rely on every day.
You will work directly with senior GTM leaders, including the VP of Demand Generation and senior directors in Comms, Business Development, and Revenue Operations. Your strategy is the backbone to their success, so you will be in lockstep on setting strategic priorities and measuring performance.
Work Environment
Work from Home: This role is based in the United States. DroneDeploy operates in a remote-first environment. This role works closely with partners across Marketing, Revenue Operations, Sales, and GTM Engineering, so consistent overlap with US-based teams is important.
Business Travel: Minimal travel is expected, with occasional domestic travel for team planning, onsite collaboration, or company events.
AI tooling: AI is part of how this team operates. This role is expected to lead adoption of AI-powered workflows across the GTM stack, using tools such as Clay, Claude CoWork, Glean, and Gemini to improve campaign execution, data quality, and funnel performance.
Responsibilities
Scope and production: collaborate with Demand Gen Managers and Field Marketers in launching marketing programs (emails, webinars, paid ad, event). Manage the intake, define target segments, and build assets in Marketo and related tools
AI-powered workflows: lead AI adoption and techstack design (current mix: Clay, Claude CoWork, Glean, Gemini). Beyond streamlining execution, you identity gaps in the funnel and deploy workflows to close them
Partner with marketers: translate new, ambiguous go-to-market requests into structured programs and processes, as both the strategist and builder.
Database health: partner with Legal to ensure compliance (GDPR, CCPA) and minimize degradation of contactable database
Data hygiene: ensure marketing and sales data are complete/accurate to support critical workflows (e.g. account prioritization, lead scoring, routing)
Data optimization: design and optimize the infrastructure to support growing lead enrichment and contact acquisition needs from ABM
End-to-end funnel health: own form management and partner with the web team on conversion optimization. Maintain sync between core systems (Marketo, Salesforce).
Drive lifecycle management: In collaboration with the Head of MOPs, optimize lead scoring, personas, and segmentation to support both inbound motions and ABM
ROI Reporting and Attribution: design and maintain the piping (UTM, campaign structure) to connect marketing spend to pipeline
Campaign Operations:
Platform Operations
Requirements
7+ years of experience in Marketing Operations or Revenue Operations in a fast-paced B2B SaaS environment
Administrator-level experience with a Marketing Automation Platform, with Marketo preferred, plus deep practical experience in Salesforce.
Built GTM AI workflows you can walk through end-to-end
Experience owning measurement infrastructure, including attribution, UTMs, campaign architecture, and reporting tied to pipeline performance.
Designed and maintained lifecycle automation for complex B2B funnels, including scoring, segmentation, nurture, and Marketing-BDR handoff.
Managed enrichment platforms such as Clay or ZoomInfo at an infrastructure level, not just for one-off workflows.
Strong systems-thinking and business problem-solving skills, with the ability to assess downstream implications, identify high-leverage improvements, and translate business needs into scalable operational design.
Strong communication skills and the ability to work effectively with senior stakeholders as well as hands-on practitioners
Salesforce Certified Platform Administrator preferred.
Marketo Certified Expert (MCE) preferred.
Experience leading a MAP migration or major system integration is a plus.
Hands-on experience configuring IPaaS or workflow automation tools such as Workato, Tray.io, or Zapier is a plus.
Experience with CommonRoom, 6sense, or similar ABM and intent platforms is a plus.
Experience supporting BDR operations, including lead routing, outbound ABM infrastructure, and enablement across multiple segments and geographies, is a plus.
Why Join DroneDeploy?
Impact: Build the inbound and campaign infrastructure that connects marketing investment directly to pipeline and revenue in a company scaling AI-powered reality capture across construction, energy, and other industrial workflows.
Scope: Own a critical GTM domain end-to-end and shape how marketing systems, data, and automation support company growth.
AI Leadership: Lead real AI adoption across campaign operations, enrichment, and reporting, with the mandate to turn promising use cases into durable operating leverage.
Partnership: Work directly with senior GTM leaders and the Head of Marketing Ops on roadmap priorities, infrastructure design, and cross-functional execution standards.
Growth: Step into a P4-Advanced role with room to expand your influence across martech architecture, funnel strategy, and AI-enabled operations.
Culture: Join a remote-first team that values clarity, initiative, experimentation, and measurable business impact.
Skills Required
- 7+ years in Marketing Operations or Revenue Operations in B2B SaaS
- Administrator-level experience with a Marketing Automation Platform (Marketo preferred)
- Deep practical experience in Salesforce
- Built GTM AI workflows end-to-end
- Owned measurement infrastructure: attribution, UTM strategy, campaign architecture, and pipeline reporting
- Designed and maintained lifecycle automation for complex B2B funnels (scoring, segmentation, nurture, MKT-BDR handoff)
- Managed enrichment platforms (e.g., Clay or ZoomInfo) at an infrastructure level
- Strong systems-thinking and business problem-solving skills
- Strong communication skills; ability to work with senior stakeholders and practitioners
- Salesforce Certified Platform Administrator
- Marketo Certified Expert (MCE)
- Experience leading a MAP migration or major system integration
- Hands-on experience configuring IPaaS or automation tools (Workato, Tray.io, Zapier)
- Experience with CommonRoom, 6sense, or similar ABM/intent platforms
- Experience supporting BDR operations (lead routing, outbound ABM infrastructure, enablement)
What We Do
Trusted by leading brands globally, DroneDeploy is transforming the way businesses leverage drones and aerial data across industries, including agriculture, construction, mining, inspection and surveying. Simple by design, DroneDeploy enables professional-grade imagery and analysis, 3D modeling and more from any drone on any device.
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