Top Marketing Jobs in Santa Cruz, CA

Drive acquisition-focused product marketing for genre-based live TV and streaming packages: develop growth strategies, analyze campaign performance, run competitive analysis, coordinate cross-functional execution, build stakeholder presentations, and optimize campaigns using customer and performance data.

Lead end-to-end recruitment marketing campaigns: plan and execute paid and organic content, manage content pipelines and calendars, measure campaign performance across channels, generate optimization insights, and coordinate with recruiters and stakeholders to improve candidate attraction and conversion.

Own and optimize Blossom’s end-to-end lead generation and digital presence using AI-native tools. Build pipeline across credit unions and adjacent markets, run integrated demand generation (content, SEO, paid, email, LinkedIn), manage HubSpot rev ops and analytics, deploy agentic AI workflows and GEO strategies, produce publish-ready content, and iterate campaigns to drive measurable pipeline.

Drive marketing measurement and reporting to inform acquisition, retention, and reactivation strategy. Build scalable dashboards, improve measurement and data infrastructure, perform analytics to identify trends and opportunities, and partner with Marketing, Finance, Data Science, and Analytics to influence planning, budgeting, and forecasting. Leverage SQL, BI tools, and AI to automate workflows and accelerate insights.

Own product marketing for Alteryx's CDP & Data Connectivity portfolio (Live Query, OCR, Intel Suite, Data Products, Connect). Define positioning, develop persona-driven messaging for IT and data teams, build launch and enablement materials, create sales/demo assets, monitor competitors, and align ecosystem and GTM partners to drive adoption and revenue.

The Marketing Coordinator will support marketing campaigns, create content and design materials, manage social media, and analyze performance metrics.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

Support and execute multi-channel marketing campaigns, maintain content calendar, create blog and social content, analyze campaign performance, coordinate with teams and vendors, and support events and webinars.

Support the Director of Brand Marketing to execute brand initiatives across online reputation, customer advocacy, digital PR, creative asset development, and video production. Manage project timelines, external agencies, and a centralized brand asset library. Track reviews, customer sentiment, and research-driven campaigns. Provide day-to-day leadership, coaching, and workload management for a small coordinator team while ensuring brand consistency and timely execution of marketing programs.

Lead product positioning, messaging, and go-to-market for Portside's B2B SaaS aviation products. Drive launches, competitive intelligence, sales enablement, customer insights, pricing input, and cross-functional alignment to translate product capabilities into measurable customer and business value.

The RevOps Manager will manage marketing data infrastructure, integrate systems, implement AI tools for marketing, and support growth initiatives. They'll ensure data quality and reporting while collaborating with various teams for smooth operations.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead Hasana's marketing and communications as a volunteer: manage social media and digital communications, create content (posts, flyers), support event and fundraising marketing, track engagement and refine strategies, and maintain consistent, professional messaging.

Volunteer marketing strategist to research market fit and competitors, plan and execute integrated paid and social campaigns, optimize online presence and lead-nurturing, analyze campaign performance, and support content, product launches, and fundraising. Requires collaboration with team, weekly meetings, and minimum 4+ hours/week commitment.

Build and execute email and SMS campaigns in Salesforce Marketing Cloud; develop and troubleshoot HTML/CSS email templates; traffic assets and maintain campaign calendars; coordinate across teams; perform QA/UAT on ad-hoc and automated journeys; and consult on technical email development and best practices.

Volunteer marketing specialist to research market fit and competitive landscape, support market-entry evaluation, run research and analytics, help optimize automation and lead-nurturing, assist campaign execution and content creation, and produce monthly KPI reports. Requires weekly standups and minimum 4 hours/week commitment.

Lead growth marketing across a studio and portfolio ventures: source contacts, run outbound sequences, build SEO-optimized content architectures, automate workflows, manage social presence, use AI for drafting, and optimize campaigns with data-driven experiments to drive customer acquisition and brand visibility.

Execute, monitor, and optimize paid search, social, video, and affiliate campaigns. Partner with creative to produce performance-driven ads, manage creator/influencer programs, and pull weekly performance reports translating data into actionable insights tying spend to revenue.

Manage and optimize full-funnel digital advertising across multiple self-serve platforms, analyze performance and cohorts, create and test ad creative and landing pages, support website and listings improvements, coordinate sponsor/IRB creative approvals, and recommend new digital trends to grow recruitment and conversions.

Lead product positioning, market research, and go-to-market strategy for construction tech B2B SaaS. Drive launches, craft messaging and sales enablement, build customer feedback loops, create thought leadership, and measure adoption to support revenue growth.

Lead Marqeta's marketing analytics function to define B2B attribution, build analytical infrastructure and forecasting, partner with RevOps/Finance, and manage a team delivering executive reporting, experiment design, and AI-driven insights to link marketing investments to pipeline and revenue outcomes.

As the Smart Fridge Marketing Lead, you'll drive revenue growth through B2C lifecycle marketing focused on acquisition, engagement, and measurement, managing campaigns and collaborating cross-functionally.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead B2B product and content marketing for a multi-product home services portfolio, owning positioning, messaging, go-to-market strategy, and the content engine. Manage and develop a small team, build operational processes for high-volume content, create sales enablement assets, and partner cross-functionally with Sales, Product, and Marketing to drive pipeline and brand authority.

Lead go-to-market strategy and messaging for the Resident Benefits Package (RBP). Own positioning, partner and sales enablement, competitive intelligence, and launch execution. Drive adoption insights, create collateral (decks, one-pagers, battlecards), interview customers, and translate insights into recommendations. Use AI tools to scale PMM workflows and measure GTM impact across Sales, Success, and Product.