Technical Product Marketing Director

Posted An Hour Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Software
The Role
The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.
Summary Generated by Built In
About the role

We're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike. This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey. You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention.

What you'll own
  • Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives
  • Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training
  • Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition
  • Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore
  • Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story
  • Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle
  • Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal
  • Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community
  • Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence
  • Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement
  • Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations
  • Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs
  • Pricing and packaging input in partnership with Product and Finance
  • Technical evangelism through conference talks, podcasts, developer communities, and social channels
  • Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness

RequirementsWhat you'll bring
  • 5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies
  • A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects
  • Exceptional writing and storytelling skills with a portfolio that proves it
  • Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging
  • Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity
  • Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos
  • Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority
  • Bias for action, sharp prioritization instincts, and a builder's mindset
Nice to have
  • Experience marketing to developers, data engineers, security teams, or platform engineering audiences
  • Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]
  • Prior experience launching a category or repositioning a platform
Why this role matters

Messaging is our moat. The person in this seat will define how the market understands us, how our sellers win, and how our customers continue to find value long after the contract is signed. If you want to own the narrative of a company end-to-end, this is the role.

Skills Required

  • 5+ years in technical product marketing, product management, or developer relations in B2B SaaS
  • Technical background (CS degree, engineering experience, or equivalent)
  • Exceptional writing and storytelling skills with portfolio
  • Ability to translate complex technical concepts into clear customer-centric messaging
  • Track record of driving measurable improvements in win rate or sales productivity
  • Comfortable hosting webinars, delivering keynotes, and recording demos
  • Strong cross-functional leadership skills
  • Bias for action and prioritization instincts
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Silicon Valley, CA
62 Employees
Year Founded: 2013

What We Do

What will you do with all your free time? DEPLOY IN MINUTES WITH FLOSUM Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery and archival, data protection and security automation, right out of the box. Just like any other cloud solution on Force.com, your organization can be up and running in a matter of minutes. Flosum is the recommended solution by many Salesforce employees, system integrators as well as enterprise organizations who use Flosum. GET MODERN APPLICATION DEVELOPMENT ON SALESFORCE TODAY #MAD #DX Flosum is simple to setup and use right away — Salesforce developers, release managers, salesforce admin, business analysts and more are instantly productive on our platforms. Flosum lives in Salesforce, takes mere minutes to setup, is software agnostic, requires no code skills (but can play nice with GIT), has simple drag and drop UI, is flexible and elastic, is 100% compliant and secure, is approved for government, pharma, healthcare and finance and saves your team invaluable time and money. Let Flosum free your time to get back to what you do best - developing awesome code. We help Enterprise teams build better apps fast. What will you do with your newfound free time? Want to learn more? Book a meeting with us: https://www.flosum.com/book-a-meeting

Similar Jobs

Patmos Hosting Logo Patmos Hosting

Technical Product Marketing Director

Co-Working Space or Incubator • Information Technology • Professional Services • Database • Infrastructure as a Service (IaaS) • Data Privacy
Remote
United States
67 Employees

CrowdStrike Logo CrowdStrike

Business Systems Analyst

Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Remote or Hybrid
USA
10000 Employees
125K-180K Annually

Forward Financing Logo Forward Financing

Funding Specialist

Fintech • Financial Services
In-Office or Remote
Time, IL, USA
529 Employees
67K-75K Annually

Zscaler Logo Zscaler

RVP, Enterprise - East

Cloud • Information Technology • Security • Software • Cybersecurity
Easy Apply
Remote or Hybrid
New Town, MA, USA
8697 Employees
179K-255K Annually

Similar Companies Hiring

Fairly Even Thumbnail
Hardware • Other • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York City, NY
100 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account