The Role
Drive acquisition-focused product marketing for genre-based live TV and streaming packages: develop growth strategies, analyze campaign performance, run competitive analysis, coordinate cross-functional execution, build stakeholder presentations, and optimize campaigns using customer and performance data.
Summary Generated by Built In
We're looking for a highly motivated Product Marketing Manager on our Growth team to support acquisition marketing initiatives across a fast-paced, cross-functional organization. This person will play a key role in helping develop and execute growth strategies, analyze performance, identify opportunities, and drive marketing initiatives from concept through execution for our genre-based live TV and streaming packages.
This is an ideal opportunity for someone who thrives in ambiguity, moves quickly, communicates exceptionally well, enjoys solving complex business problems with data, and maintains a positive, solutions-oriented mindset even as priorities evolve in a fast-moving environment.
Key Responsibilities
- Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends.
- Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results.
- Conduct competitive analysis and synthesize findings into actionable recommendations.
- Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life.
- Build presentations, recommendations, and strategic narratives for stakeholders and leadership.
- Execute campaigns and partnerships from conception to delivery.
- Monitor campaign performance and proactively recommend optimizations based on learnings.
- Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule.
- Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities.
- Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.
Job Qualifications
- Experience Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing to expand our genre packs
- Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies.
- Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing.
- Excellent analytical skills with experience using data to inform business and marketing decisions.
- Outstanding written and verbal communication skills with the ability to influence cross-functional partners.
- Self-motivated—you identify problems and opportunities before being asked.
- Responsive, organized, and able to manage multiple priorities simultaneously.
- Comfortable working independently while collaborating effectively across teams.
- Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential.
- Comfortable navigating changing priorities with resilience and a solutions-first mindset.
- Strong project management skills with exceptional attention to detail.
- Understanding of the entertainment landscape.
Education and Experience
- Bachelor’s degree
- 5–7 years of experience.
- Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms
- Collaborating with cross-functional teams.
- Experience using SharePoint and Microsoft
- Experience supporting subscription, direct-to-consumer, or digital growth businesses.
- Experience working with performance marketing metrics and acquisition funnels.
- Familiarity with media planning, customer segmentation, testing, and optimization frameworks.
- Based in the Pacific Time Zone, but open to other time zones.
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
Skills Required
- Experience in Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing
- Strong strategic thinking connecting data, customer behavior, and competitive insights to actionable strategies
- Understanding of paid media, digital marketing, websites/e-commerce, partner marketing, social, and product marketing
- Excellent analytical skills using data to inform business and marketing decisions
- Outstanding written and verbal communication skills with ability to influence cross-functional partners
- Self-motivated, proactive problem-identification and opportunity-seeking
- Ability to manage multiple priorities, stay organized, and work independently while collaborating across teams
- Strong project management skills with exceptional attention to detail
- Understanding of the entertainment landscape and Connected TV ecosystem including OEMs and streaming platforms
- Bachelor's degree
- 5-7 years of experience
- Experience building presentations using Microsoft PowerPoint
- Experience executing end-to-end campaigns using Salesforce Marketing Cloud and other paid marketing platforms
- Experience using SharePoint and Microsoft Office
- Experience supporting subscription, direct-to-consumer, or digital growth businesses
- Experience working with performance marketing metrics and acquisition funnels
- Familiarity with media planning, customer segmentation, testing, and optimization frameworks
- Based in the Pacific Time Zone (preferred, open to other time zones)
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The Company
What We Do
Group O is an end-to-end business process outsourcing provider specializing in innovative, technologically driven marketing, supply chain, and packaging solutions. The Marketing Division specializes in loyalty and reward program management utilizing O-vations™ Loyalty and Reward platform, Omni-channel customer care and sales centers, as well as program analytics and supportive creative services. The Supply Chain division is committed to giving clients a competitive edge through comprehensive solutions. Services include kitting and sub-assembly, forward and reverse logistics, device management, spend management and order and inventory management solutions. The Packaging Division is dedicated to keeping client packaging operations running efficiently by procuring and distributing packaging materials, maintaining equipment, and optimizing packaging materials utilizing Smart Audit™ Analysis. Headquartered in Milan, IL, Group O is one of the largest Hispanic-owned companies in the United States with more than 1,200 employees. To learn more, visit www.GroupO.com.
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