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We’re looking for a talented, detail-oriented Paid Media Specialist with deep experience running Google Ads, LinkedIn Ads, and retargeting campaigns for B2B technology companies. You’ll play a key role in planning, executing, and optimizing paid campaigns that drive qualified leads, lower CAC, and support our clients’ growth goals.
This role is flexible and collaborative. We offer strategic support and guidance, and want you to feel valued as you deliver amazing work on our behalf.
Responsibilities:
- Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads
- Build and optimize retargeting campaigns to re-engage high-intent audiences
- Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)
- Provide regular performance reports with actionable insights
- Conduct keyword research and develop audience targeting strategies based on B2B buyer intent
- Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals
- Stay updated on industry trends and best practices in digital marketing and B2B tech
- Meet deadlines consistently and communicate proactively about project status
Who We’re Looking For:
- B2B Tech Experience: Proven experience running paid media campaigns for B2B technology companies is required
- Portfolio Required: You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.)
- U.S.-Based Contractor: Must reside in the U.S. and work as a 1099 independent contractor
- Detail-Oriented: You double-check everything — targeting, budgets, tracking, and reporting
- Strong Communicator: You’re responsive, proactive, and clear in communicating performance, optimizations, and strategy
- Google Ads + LinkedIn Ads Expertise: You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns
- Retargeting Strategy: You know how to build and refine retargeting funnels to re-engage high-intent B2B audiences
- Understanding of B2B Funnels: You can interpret lead generation data and align paid strategy to buyer intent and sales pipeline
- Bonus: Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies
Experience:
- B2B tech marketing: 2 years (Required)
- Google Ads: 2 years (Required)
- LinkedIn Ads: 2 years (Required)
What We Offer:
- An open, collaborative environment; We want you to enjoy working with us and support your professional growth
- Strategic guidance and feedback (we don’t leave you guessing!)
- Respect for your time and expertise
Pay Range:
- Hourly rate or project-based pricing depending on your experience and working style
- We’re committed to fair compensation and long-term collaboration with the right person
Hours:
- 5-15 hours per week, depending on project load and availability; ability to grow into other projects with more weekly hours
Job Type:
- Contract | Contractor (1099)
Work Location:
- Remote
How to Apply:
Please submit your resume, a brief note about why you’re a great fit for this role, and a link to your portfolio or campaign samples that showcase your paid media work for B2B tech companies. Please also share any relevant performance metrics (such as CPL, ROAS, CAC, or engagement results) tied to your campaigns.
Skills Required
- At least 2 years of B2B technology marketing experience
- At least 2 years of Google Ads experience
- At least 2 years of LinkedIn Ads experience
- Proven experience running paid media campaigns for B2B technology companies
- Portfolio containing previous paid campaign examples, including ad copy, targeting strategy, and performance data
- Must reside in the United States
- Must work as a 1099 independent contractor
- Hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns
- Experience building and refining retargeting funnels for high-intent B2B audiences
- Understanding of B2B funnels, lead-generation data, buyer intent, and sales pipelines
- Detail-oriented approach to targeting, budgets, tracking, and reporting
- Strong written and verbal communication skills
- Experience setting up conversion tracking and integrating with HubSpot or other CRMs
- Experience launching campaigns alongside content or email marketing strategies
What We Do
Barrena Branding & Marketing is a full-service marketing and branding agency helping companies build strong brands and scalable marketing strategies. It provides strategic guidance and execution across brand, content, and demand generation, acting as an extension of clients’ teams. Services include brand strategy, positioning, website design and development, content creation, email marketing, paid media, SEO, and lead generation, primarily for B2B technology and healthcare companies, plus select consumer brands.
