Top Marketing Jobs in Santa Cruz, CA

Build and manage 9amHealth's member and employer communities across social, digital forums, and events. Drive engagement across the member lifecycle, create trust-building content and short-form media, run virtual and in-person events, moderate community platforms, surface member insights to product and clinical teams, and measure community performance to iterate on strategy.

Lead marketing operations for Advanced Imaging Solutions by designing and improving operating rhythms, standard work, and NPI processes; champion AI adoption and capability building; manage annual planning, education programs, compliance support, and cross-functional alignment to drive consistent, high-quality marketing execution.

Lead product launches, messaging, and sales enablement for enterprise B2B SaaS. Create positioning, battlecards, and objection-handling guides; use Gong and buyer insights to arm sales. Track enablement adoption and launch readiness while coordinating cross-functional stakeholders and iterating post-launch.

Support execution of B2B marketing programs and corporate events. Coordinate event logistics, partner marketing activities, campaign project management, tracking and reporting, and use AI tools to improve workflows and documentation.

The Marketing Manager will build and manage Piston's marketing strategy, focusing on social media, email campaigns, brand consistency, and performance metrics.

This role involves defining marketing objectives, driving strategies, empowering teams, and managing marketing efforts across multiple platforms to achieve growth.

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Remote Marketing Virtual Assistant / BDR responsible for cold calling, email outreach, social media content creation and management, SEO support, designing marketing graphics, and maintaining organized outreach records to generate leads and support business development.

Lead positioning, messaging, analyst relations, and strategic sales enablement for an AI-driven enterprise software company. Translate complex technical capabilities into executive-facing content, support enterprise sales and partner GTM, influence product strategy through market insights, and build thought leadership across analysts and industry channels.

Lead customer marketing campaigns to drive product adoption, advocacy, and expansion. Build customer stories, manage a reference/advocacy program, and partner with Product, CS, and Sales. Own analyst relations strategy and execution: briefings, evaluations, intelligence tracking, and maintaining relationships with Gartner, Forrester, IDC, and other analysts.

Execute integrated marketing and corporate communications: press releases, awards, social media, content, executive communications, media relations, analytics, vendor coordination, newsroom and editorial calendar management, and cross-functional alignment to strengthen brand and visibility.

Own go-to-market strategy, messaging, and sales enablement for product launches to drive new-customer revenue. Partner with sales and demand generation, build competitive intelligence and persona-led positioning, use customer and sales data to refine messaging, and measure impact on pipeline and conversion.

Lead AbsenceSoft's growth engine to drive ARR and pipeline by owning demand generation, events, customer marketing, digital, partner marketing, and marketing operations. Partner with Product, Brand, Corporate Communications, and Sales to optimize lead lifecycle, attribution, and reporting. Scale a multi-disciplinary marketing team, deploy marketing technology and AI tools, and align marketing strategy with revenue goals and C-suite priorities.

Lead end-to-end growth initiatives targeting developer audiences across organic social, paid acquisition, SEO, lifecycle email, partnerships, and influencer channels. Design experiments and campaigns, analyze performance, iterate on funnel conversion, shape developer-focused brand positioning, and leverage AI tooling and automation to scale acquisition and pipeline.

Lead end-to-end product launches for the enterprise segment of KBFr, owning positioning, go-to-market strategy, sales enablement, competitive intelligence, and post-launch performance. Build enterprise-grade messaging, run customer research, enable sales with practical assets, and establish repeatable launch processes while working cross-functionally across product, sales, and marketing in a globally distributed environment.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.

Design, build, and maintain GTM integrations and automation workflows across marketing, sales, and RevOps. Debug data flows, write lightweight scripts, improve data quality, and document scalable processes to support acquisition, engagement, and retention.

Lead and execute Legalist's end-to-end marketing function: define integrated strategy, own brand and communications, manage content and website, support business development with pitch materials, measure KPIs, and partner with leadership and external vendors to elevate visibility and growth.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Gray Media offers a paid internship program for college students in various media-related fields, providing candidate training and potential career opportunities within the company.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

The role involves various marketing responsibilities and tasks, though specific duties are not detailed in the job description.

Lead product marketing for the Medspa vertical: own industry narrative, develop vertical GTM strategy, enable Sales/Success, run voice-of-customer and competitive research, and evaluate adjacent market opportunities to inform product and go-to-market decisions.