Filevine is a top-rated cloud-based case management solution for small and midsize legal firms and legal professionals.
The Role
Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.
Summary Generated by Built In
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
As a Product Marketing Manager, you will be a key part of the execution engine behind Filevine's go-to-market motions. You will take our sophisticated Legal Operating Intelligence System capabilities and turn them into highly effective customer-facing assets, product content, and targeted tier-1 through 3 launches.
Working directly at the intersection of Product Management, Sales, and Marketing, you are responsible for keeping pace with an AI-forward environment where speed wins. This role requires a highly technical, execution-oriented marketer who thrives under tight timelines and loves getting their hands dirty building collateral, analyzing competitors, and helping cross-functional teams move forward together.
What You'll Do:Product Content & Technical Literacy
- Messaging and Positioning: You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders.
- Collateral Engine: Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs.
- Technical Literacy Translation: Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral.
- Flawless Execution: Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle.
Launch Execution & GTM Orchestration
- Cross-Functional Delivery: Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones.
- Use Case Activation: Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must, direct legal industry experience is a strong plus!
Sales Enablement & Battlecard Culture
- Battlecard Architecture: Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions.
- Revenue Enablement Support: Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages.
- Market and analyst relations/awareness : Track competitive and analyst environment to support briefings and reports that help to shape how Filevine is seen/understood by the market
- Win/loss discipline: Own a consistent win/loss practice and turn the findings into positioning changes.
Preferred Technical Acumen
- Generative AI & LLMs: Comfort with technical concepts, APIs, modern software architectures, and specific familiarity with Generative AI, LLMs, or legal workflows.
- Technical Translation: Ability to translate complex technical concepts and SaaS architecture into clear, compelling customer-facing materials and value propositions.
- Cross-Functional Tech Alignment: Ability to collaborate effectively with Product Management and Engineering teams to translate product roadmaps into GTM strategies.
Qualifications:
- Professional Experience: 3–5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO. Previous experience as a legal professional is a strong plus.
- AI-Forward Execution & Velocity: Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines.
- Proactive Writer & Practitioner: A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations.
- Cross-Functional Collaboration: Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies.
- Analytical & Technical Curiosity: Comfort with technical concepts, APIs, and modern software architectures. Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous.
- Education: Bachelor’s degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged.
Compensation Information: $120k - 140k
The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine’s total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.
Work Location Expectation: This position is based out of our San Francisco, Chicago, Salt Lake City or New York offices. Candidates residing in or near these metro areas are expected to work on a hybrid (2-3 days in-office/week) or fully onsite basis.
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
Skills Required
- 3-5 years of dedicated product marketing experience in a B2B SaaS environment
- Experience working in a fast-paced technology or AI environment
- Track record of executing go-to-market tasks under tight timelines
- Portfolio demonstrating clear, compelling product content and customer-facing presentations
- Cross-functional collaboration experience with product, sales, and marketing teams
- Comfort with technical concepts, APIs, and modern software architectures
- Bachelor's degree in Marketing, Business, Technical Writing, or a related field
- Familiarity with Generative AI, LLMs, or legal workflows
- Direct legal industry experience or prior legal professional experience
- JD degree
Filevine Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Filevine and has not been reviewed or approved by Filevine.
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Healthcare Strength — Health coverage is described as covering the major bases (medical, dental, vision) and is often framed as decent quality. In some cases, premiums and copays are portrayed as relatively favorable, suggesting tangible value from the plans.
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Parental & Family Support — Paid parental leave is positioned as a standard, clearly offered benefit. The presence of parental leave alongside disability coverage signals baseline family-support provisions typical of growth-stage tech employers.
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Fair & Transparent Compensation — Compensation is sometimes framed as fair or reasonable relative to role expectations, with technical roles in particular appearing closer to market-aligned ranges. This creates pockets where pay is perceived as competitive even if not consistently top-of-market across the company.
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The Company
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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