Sr. Product Marketing Manager

Posted 51 Minutes Ago
Be an Early Applicant
2 Locations
Remote
174K-261K Annually
Senior level
Artificial Intelligence • Productivity • Software • Automation
We're humans who simply think computers should do more work.
The Role
AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

 

Job Posted: 2026-10-06

Location: Remote (US)

Hi there!

We're looking for a Sr. Product Marketing Manager to build enterprise GTM for Zapier's next chapter. Your first priorities include standing up enterprise GTM for Sidekick (our newest product), shaping our governance narrative, and equipping Sales to win on technical differentiators. As product and market signals evolve, you'll own positioning and packaging wherever Zapier Enterprise needs the most leverage. You'll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market.

  • Our Commitment to Applicants

  • Culture and Values at Zapier

  • Zapier Guide to Remote Work

  • Zapier Code of Conduct

  • Diversity and Inclusivity at Zapier

About You
  • You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue

  • You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer

  • You have 8+ years in product marketing with meaningful time supporting enterprise sales

  • You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need

  • You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions

  • You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through

  • You actively use AI tools to work more efficiently - ideally you've built automations yourself

  • You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users

Things You’ll Do
  • Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA

  • Help shape our enterprise ICP and motion into a focused, repeatable GTM

  • Own our Governance story: how we position things like secure auths, identity management, and safety with agent use

  • Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product

  • Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers

  • Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features

  • Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals

  • Partner with product and sales to shape and close enterprise opportunities on new platform capabilities

  • Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Skills Required

  • 8+ years of product marketing experience
  • Meaningful experience supporting enterprise sales
  • Experience launching a new product, achieving product-market fit, and turning pricing and packaging experiments into repeatable revenue motions
  • Deep product and technical understanding of MCP or agent-based workflows, with the ability to explain them to C-level buyers
  • Experience shaping enterprise go-to-market strategy, positioning, packaging, and sales motions
  • Ability to use customer conversations, deal feedback, and packaging experiments to drive decisions
  • Ability to collaborate asynchronously through clear written updates, documentation, and follow-through
  • Experience working with enterprise buyers, including proposals, demos, customer feedback, and executive-level engagement
  • Experience using AI tools to improve work efficiency
  • Experience building automations

Zapier Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zapier and has not been reviewed or approved by Zapier.

  • Leave & Time Off Breadth — Time away is flexible, with most teammates taking about 4–6 weeks per year alongside company holidays. This approach supports meaningful rest in a fully remote environment.
  • Parental & Family Support — New parents receive 14 weeks of 100% paid leave, complemented by fertility and family-forming support through Carrot. Additional resources like a global EAP and wellness coaching further support families.
  • Fair & Transparent Compensation — Compensation uses transparent ranges and an impact-based philosophy, with salary bands shared in postings and tools to understand earning potential. Equity participation or cash-equivalent long-term incentives are included depending on location.

Zapier Insights

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The Company
800 Employees
Year Founded: 2011

What We Do

Founded in 2011, Zapier is the world’s most connected AI Orchestration platform. By connecting over 8,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most and ultimately, make automation work for everyone. With teammates spanning 40+ countries around the world, we're fully remote, forever.

Why Work With Us

At Zapier, we push boundaries with AI and automation to build products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

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