Senior Manager, Event Marketing

Job Title

Job Description

People Inc. is seeking a strategic, highly motivated, and detail-oriented Senior Manager, Event Marketing to develop and execute a strategy to drive attendance, ticket revenue, and brand growth across its portfolio of world-class festivals and events. This role will develop and execute integrated, multi-channel marketing strategies, with a primary focus on the Food & Wine Classics in Aspen and Charleston, and other People, Inc events as needed. The ideal candidate will bring extensive experience marketing live events, a strong understanding of audience development and brand positioning, and a proven ability to translate strategy into sustained consumer demand and revenue growth.

Remote-

In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

• 30%:  Lead marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, the Food & Wine Classic in Charleston, and other People, Inc events as needed. 
• 20%:  Own the development of event positioning, attendee personas, and customer profiles while stewarding each brand and building sustained demand to establish the events among the nation’s premier food and wine festivals.
• 10%:  Navigate a complex, matrixed organization to collaborate with key internal stakeholders, align on strategic plans and execution, and coordinate the effective use of People Inc. marketing channels.
• 10%:  Build and nurture relationships with local businesses, community leaders, tourism partners, and cultural organizations to authentically integrate each event into its host city and establish it as a meaningful part of the local community and culture.
• 10%:  Coordinate and execute direct mail, paid social campaigns, grassroots marketing, programmatic, search, and other paid channels as seen fit to build demand for the events. 
• 10%:  Work with internal editorial staff to create assets that highlight event milestones, tell the story of the event, develop social media schedules and track impact of editorial. Plan and execute event specific social media content and manage accounts. 
• 10%:  Perform analysis of marketing campaigns, attendance projections, and event audience demographics.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s degree, preferably in marketing, communications, or a related field or equivalent work experience.

Experience:

• Minimum 7+ years direct to consumer marketing experience, preferably for events/festivals

Specific Knowledge, Skills, Certifications and Abilities:

• Strong communication skills for successful collaboration with internal and external stakeholders.
• Paid social and media buying experience.
• Exceptional attention to detail.
• Effective project management skills and ability to manage multiple projects simultaneously to meet deadlines.
• Experience with data-driven KPIs, tracking and reporting success.
• Proficiency in the following technologies: Meta Business Suite, Jira, Google Suite, Social automation systems, Airtable.

% Travel Required (Approximate):  15%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.