Senior Product Marketing Manager - Teamwork Graph Adoption

Marketing | Remote, Americas | San Francisco, United States | Austin, United States | New York, United States | Washington DC, United States | Seattle, United States | Salt Lake City, United States
Working at Atlassian
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Atlassian's platform connects work, teams, and data across the enterprise to power the next generation of intelligent tools, automation, and AI. As enterprise systems become more AI-driven, having a rich, connected platform layer is critical to making AI truly useful in complex organizational environments.
We are looking for a Senior Product Marketing Manager (PMM) to lead adoption for our core platform data and context capabilities (Teamwork Graph). In this role, you will lead the end-to-end adoption journey, combining foundational product marketing (positioning, messaging, GTM strategy, and enablement) with a growth mindset to drive ongoing activation and deeper engagement across our customer base.
You will bridge the gap between technical and business audiences, helping developers, platform engineers, and data teams integrate and build on our platform, while enabling product leaders and business teams to realize measurable value.
In this role, you will:

• Define and execute the adoption strategy: Own the positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences: Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences (engineers, architects, developers) as well as business decision-makers.
• Drive full-funnel engagement and activation programs: Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, ranging from technical documentation and hands-on getting-started guides to customer stories, webinars, and in-product nudges.
• Empower cross-functional teams: Collaborate with Product and Engineering to identify and reduce onboarding friction, while enabling Sales, Solution Engineering, and Customer Success with the tools, proof points, and collateral needed to drive field adoption.
• Measure and iterate: Use product adoption signals, customer feedback, and engagement analytics to assess program impact and continually optimize adoption plays.
• Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels.

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
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