Our mission is to create a modern work experience that empowers organizations to be remarkable.
The Role
Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.
Summary Generated by Built In
It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.
HiBob is looking for a Senior Global Technology Partner Marketing Manager to shape how we go to market with the technology companies that extend the power of Bob and help our customers build a connected, best-in-class HR tech ecosystem.
Our Technology Partners bring complementary solutions into the Bob ecosystem, connecting critical systems and data to create more seamless workflows and stronger experiences for our shared customers. This role will own the global marketing strategy for that ecosystem, from how we position the joint value of Bob + our partners, to how we activate partnerships across markets, create demand, and turn our technology ecosystem into a meaningful driver of pipeline and growth.
This is a senior, highly autonomous role for an experienced technology partner marketer who can operate at the intersection of ecosystem strategy, product marketing, and demand generation, and build the frameworks that allow us to scale all three globally.
What success looks like:
You’ll help turn HiBob’s Technology Partner ecosystem from a collection of valuable integrations into a globally coordinated go-to-market engine. And critically, HiBob will be able to clearly see which Technology Partner investments are creating customer value, demand, pipeline, and commercial impact—and scale what works.
What you'll do
Shape the global Tech Partner strategy: Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities. Build scalable frameworks and playbooks that create global consistency while enabling relevant regional activation.
Turn integrations into compelling joint stories: Partner with Product Marketing, Product, and Technology Partners to define joint value propositions, positioning, use cases, and differentiation. Translate technical integrations into clear customer stories that show why our technologies are more valuable together.
Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels. Evolve the Bob Marketplace as a discovery and commercial channel that increases integration visibility, adoption, and measurable pipeline.
Orchestrate globally and optimize for impact: Partner with global and regional Partner Managers, Sales, and Marketing leaders to translate strategy into locally relevant execution across North America, EMEA, and APJ. Own measurement, prioritization, and investment decisions using pipeline, engagement, adoption, and ROI to determine where to scale, optimize, or shift resources.
What you'll bring
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
HiBob is looking for a Senior Global Technology Partner Marketing Manager to shape how we go to market with the technology companies that extend the power of Bob and help our customers build a connected, best-in-class HR tech ecosystem.
Our Technology Partners bring complementary solutions into the Bob ecosystem, connecting critical systems and data to create more seamless workflows and stronger experiences for our shared customers. This role will own the global marketing strategy for that ecosystem, from how we position the joint value of Bob + our partners, to how we activate partnerships across markets, create demand, and turn our technology ecosystem into a meaningful driver of pipeline and growth.
This is a senior, highly autonomous role for an experienced technology partner marketer who can operate at the intersection of ecosystem strategy, product marketing, and demand generation, and build the frameworks that allow us to scale all three globally.
What success looks like:
You’ll help turn HiBob’s Technology Partner ecosystem from a collection of valuable integrations into a globally coordinated go-to-market engine. And critically, HiBob will be able to clearly see which Technology Partner investments are creating customer value, demand, pipeline, and commercial impact—and scale what works.
What you'll do
Shape the global Tech Partner strategy: Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities. Build scalable frameworks and playbooks that create global consistency while enabling relevant regional activation.
Turn integrations into compelling joint stories: Partner with Product Marketing, Product, and Technology Partners to define joint value propositions, positioning, use cases, and differentiation. Translate technical integrations into clear customer stories that show why our technologies are more valuable together.
Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels. Evolve the Bob Marketplace as a discovery and commercial channel that increases integration visibility, adoption, and measurable pipeline.
Orchestrate globally and optimize for impact: Partner with global and regional Partner Managers, Sales, and Marketing leaders to translate strategy into locally relevant execution across North America, EMEA, and APJ. Own measurement, prioritization, and investment decisions using pipeline, engagement, adoption, and ROI to determine where to scale, optimize, or shift resources.
What you'll bring
- Must be physically located on Eastern Standard Time. If in the NYC area, must be willing to work a hybrid schedule (2x a week in office).
- 7+ years specifically in Partner Marketing, with significant experience marketing with Technology, ISV, Marketplace, Integration, or ecosystem partners.
- Strong Product Marketing expertise and demonstrated ability to understand two technologies, identify where their value intersects, and translate that into differentiated customer-facing positioning and joint GTM strategy.
- Experience owning partner marketing strategy across multiple regions or global markets, balancing global consistency with regional relevance.
- Demonstrated success developing integrated partner campaigns that contribute to qualified leads, pipeline, and revenue.
- Experience building GTM strategies around technology integrations, marketplaces, APIs, complementary SaaS solutions, or connected technology ecosystems.
- Strong understanding of B2B SaaS customer journeys and how integrations and technology ecosystems influence acquisition, adoption, retention, and expansion.
- Experience partnering closely with regional marketing organizations and coordinating campaigns across multiple markets, teams, and priorities.
- Ability to establish partner segmentation and prioritization models and make informed decisions about marketing investment.
- Strong analytical and commercial instincts, with experience using pipeline and performance data to adjust strategy and allocate resources.
- Exceptional cross-functional leadership. You can align Partner Managers, Product Marketing, Product, Sales, Demand Generation, Customer Marketing, and regional Marketing teams without relying on direct authority.
- Strong executive communication skills and the ability to turn complex technology and ecosystem strategies into clear narratives, recommendations, and action.
- High degree of autonomy. You identify what needs to happen, challenge existing approaches, establish structure where it doesn’t exist, and drive work forward.
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
- Equity in a global, high-growth HR tech SaaS leader
- 401(k) with a 3% company match effective the month following your start date
- $2,500 employee referral bonus
- Medical, dental, and vision coverage from day one
- $1,920 annual wellness stipend to support your physical and mental wellbeing
- Annual Headspace membership and expanded wellness benefits
- Hybrid working model for Bobbers in the NY metro area
- Temporary work from anywhere for up to 2 months per year (after 6 months)
- Generous paid time off and company holidays to rest, recharge, and enjoy
- Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
- Your birthday off — plus a special gift from us
- Home office allowance to set up your ideal workspace
- Two paid Social Impact days each year to give back to causes you care about
- Frequent team and company social events, both in-person and virtual
- Dog friendly office
Skills Required
- Must be physically located in the Eastern Standard Time zone.
- New York City-area candidates must be willing to work in the office two days per week.
- 7+ years of experience specifically in Partner Marketing.
- Significant experience marketing with technology, ISV, marketplace, integration, or ecosystem partners.
- Strong Product Marketing expertise.
- Ability to understand two technologies, identify intersecting value, and create differentiated positioning and joint go-to-market strategies.
- Experience owning partner marketing strategy across multiple regions or global markets.
- Demonstrated success developing integrated partner campaigns that generate qualified leads, pipeline, and revenue.
- Experience developing go-to-market strategies for technology integrations, marketplaces, APIs, complementary SaaS solutions, or connected technology ecosystems.
- Strong understanding of B2B SaaS customer journeys and ecosystem impacts on acquisition, adoption, retention, and expansion.
- Experience coordinating campaigns across regional marketing organizations, multiple markets, teams, and priorities.
- Ability to establish partner segmentation and prioritization models and make marketing investment decisions.
- Strong analytical and commercial judgment using pipeline and performance data.
- Exceptional cross-functional leadership without direct authority.
- Strong executive communication skills and ability to explain complex technology and ecosystem strategies.
- High degree of autonomy and ability to establish structure and drive initiatives forward.
HiBob Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off policies are described as generous, combining standard PTO with company‑wide long‑weekend “Bob Balance Days,” a birthday day off, volunteer time, and recognition of local holidays. Extra rest days after quarter‑end and accessible sick leave further support work‑life balance.
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Healthcare Strength — Health coverage is portrayed as comprehensive, with medical, dental, and vision plans starting on day one and options that can keep employee costs low in some markets. Mental‑health resources and protections like life and disability insurance add to the depth of the offering.
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Retirement Support — Retirement benefits include a U.S. 401(k) available immediately with employer matching and immediate vesting, alongside pension support noted in some regions. These features signal meaningful long‑term financial support beyond base pay.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
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HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
