Top Marketing Jobs in Richmond, VA

Develop technical product marketing content, demonstrations, presentations, videos, blogs, solution guides, and evaluation materials for AI-powered applications and data technologies. Collaborate with Product, Engineering, Sales Engineering, Customer Success, and partners to support launches, customer engagements, developer experiences, sales enablement, and product adoption. Translate complex technical concepts into messaging for technical and business audiences while building expertise in AI, cloud platforms, APIs, and data management.

Own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads. Manage keywords, bidding, budgets, conversion tracking, attribution, testing, reporting, and traffic-quality controls. Partner with marketing and analytics teams to improve qualified lead and membership acquisition, while mentoring teammates and presenting recommendations to stakeholders.

Supports nonprofit clients through annual giving and digital marketing projects. Responsibilities include developing strategic briefs, writing digital content, managing campaign and print assets, coordinating vendors, overseeing project budgets and timelines, conducting research and benchmarking, and analyzing campaign performance. The role also contributes to client communications, documentation, process development, and firm initiatives while managing multiple projects from start to finish.

Leads Mantra Health’s marketing function, owning demand generation, performance marketing, attribution, conferences, campus marketing, brand, content, PR, marketing operations, and team development. The role manages a multi-function marketing team, oversees HubSpot and Salesforce processes, aligns marketing with Sales and Product, and builds scalable systems for pipeline growth, long-cycle B2B sales, and student engagement.

Executes CRM, SMS, and email campaigns; manages customer audiences, segmentation, data hygiene, loyalty records, and campaign reporting. Troubleshoots CRM and automation issues, supports store teams and vendors, and handles loyalty-member inquiries by phone, email, and mail. Ensures communications follow cannabis regulations, consent requirements, and brand standards while supporting retention, winback, and loyalty initiatives.

Leads product marketing strategy and delivery for enterprise technology portfolios spanning security, networking, AI, and intelligent operations. Develops messaging, value propositions, solution briefs, sales enablement materials, executive presentations, and other marketing assets. Coordinates design partners, program managers, agencies, and cross-functional stakeholders to deliver high-quality work on schedule. Partners with product management, sales, solution architects, subject matter experts, creative teams, and executives to increase delivery capacity and operational efficiency.

Own product marketing and growth for near.com, including positioning, target audiences, messaging, launches, onboarding, adoption, and retention. Translate user research and product data into product and UX recommendations, while partnering with Product and Growth. Support NEAR Intents partner positioning and launches with exchanges, wallets, fintech platforms, and distribution partners. Build scalable product marketing processes in a fast-moving, globally distributed startup environment.

Owns Tapcheck’s inbound performance marketing program, with paid search as the primary pipeline channel and LinkedIn and website CRO as secondary focuses. The role manages strategy and hands-on execution, optimizes campaigns, landing pages, bids, budgets, and targeting, and connects channel performance to qualified pipeline and revenue. Responsibilities include tracking, attribution, Salesforce reporting, bi-weekly performance reporting, funnel optimization, and collaboration with Demand Generation and RevOps.

Own and scale JivPad’s full growth funnel across paid, organic, referral, partnership, and lifecycle channels. Develop data-driven strategies, run marketing experiments, optimize acquisition through retention, manage performance campaigns, analyze cohorts and attribution data, and collaborate with Product, Engineering, Content, Brand, and Community teams to drive adoption and revenue.

Own JivPad’s content strategy and editorial identity across blogs, social, email, web, and emerging channels. Create editorial, thought leadership, product, case study, and campaign content; establish tone-of-voice guidelines; manage the editorial calendar; and collaborate with Product, Engineering, Design, SEO, Growth, and Paid teams. Translate complex AI and voice technology into accessible stories while highlighting user experiences and driving visibility, engagement, and conversion.

Own JivPad’s product positioning, messaging, go-to-market strategy, launch campaigns, marketing collateral, and sales enablement. Translate complex AI and voice technology into compelling narratives, analyze markets and competitors, identify growth opportunities, and collaborate with Product, Engineering, Growth, PR, partnerships, and community teams. Champion accessibility users and build relationships with advocates and stakeholders to drive adoption, awareness, loyalty, and brand growth.

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

The Product Marketing Manager will support messaging and positioning, develop customer insights, create marketing assets, assist in product launches, and enable sales efforts.

Leads OneImaging’s engagement marketing and operations to increase radiology service utilization. Builds data-driven, multichannel campaigns; manages marketing technology infrastructure, including Braze; uses eligibility, authorization, and claims data to target members; partners with Product, Engineering, Customer Success, and Member Services; and continuously optimizes creative and campaign performance. The role also contributes leadership, team building, and healthcare marketing innovation.

Own audience marketing strategy for an assigned industry vertical across prospect and customer accounts. Build and optimize ABM campaigns, manage the vertical marketing budget, drive pipeline and expansion, develop industry-specific positioning, and align Marketing, Sales, Sales Development, Customer Success, and Product Marketing. Measure campaign impact against pipeline and revenue outcomes, present investment cases to leadership, and use AI tools to accelerate research, campaign development, and content production.

Lead brand strategy, consumer insight, product innovation positioning, and go-to-market launches across DTC, Amazon, and professional channels. Partner with Product Development, R&D, Legal, Supply Chain, Growth, Creative, and Finance to shape products, claims, pricing, campaigns, and launch readiness. Own the brand narrative, research agenda, marketing plan, budget, cross-functional alignment, and post-launch performance for new Nutrafol innovations.

The Marketing Manager develops positioning, messaging, content, integrated campaigns, demand-generation programs, and sales enablement materials for a cardiac remote-monitoring platform. The role manages website optimization, campaign analytics, audience segmentation, events, webinars, customer programs, and field marketing in partnership with Sales, clinical, product, and executive teams. Success is measured through awareness, qualified leads, pipeline growth, customer engagement, and event performance.

Own and scale paid acquisition across Meta, Google, App Store Ads, YouTube, and DSPs for a global consumer subscription platform. Build incrementality testing, saturation analysis, ROAS and LTV frameworks; manage budgets, vendors, attribution, creative testing, and channel strategy. Partner with growth, social, content, and leadership teams to optimize spend around product launches, seasonal events, and viral moments.

Own and scale paid acquisition across Meta and Google, managing strategy, budgets, testing, optimization, and measurable customer acquisition outcomes. Build experimentation programs, develop creative campaign concepts, connect marketing performance to qualified pipeline and revenue, and optimize HubSpot segmentation, workflows, lead scoring, routing, reporting, and attribution. Use AI and automation to analyze data, automate reporting, improve workflows, and support scalable national growth.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Own Tern’s global brand and demand generation strategy, clarify its new category, and drive growth across travel advisors, agencies, and suppliers. Responsibilities include developing messaging, sourcing customer stories, building content, PR, digital, and event programs, establishing supplier-market presence, running weekly experiments, applying AI to marketing execution, and building a small high-performing team.

Leads the Outside Creator Network by sourcing and vetting creators, matching them with brands, developing briefs, and managing creator campaigns from concept through reporting. Responsibilities include campaign workflow, post-production, social performance analysis, budgets, contract negotiations, client kickoff support, trend monitoring, and scaling creator marketing best practices across Brandworks.

Supports performance marketing client accounts by tracking projects, timelines, deliverables, campaign pacing, retainers, communications, reporting, and growth opportunities. The role coordinates with account managers and internal teams, learns advertising and analytics platforms, maintains client updates, and uses AI tools to improve workflows. It requires strong organization, communication, collaboration, and an interest in developing a digital marketing career.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.