Top Marketing Jobs in Richmond, VA

Own growth strategy and execution for Fount, a legal technology product serving independent lawyers and small firms. Lead demand generation, content, conversion optimization, HubSpot automation, product marketing, sales enablement, experimentation, attribution, and closed-loop revenue analytics. Build a reusable growth operating system, collaborate cross-functionally, and personally execute priority initiatives in a lean environment.

Own Thriveworks’ paid media program across Google, Meta, Microsoft, and emerging channels. Manage large budgets, optimize campaigns through the full patient funnel, align spend with provider capacity, and maintain HIPAA-compliant tracking. Build automation and reporting workflows using Claude AI and the Google Ads API, direct creative testing, manage geo-level bidding and budgets, run A/B tests, and provide weekly performance recommendations to marketing leadership.

Designs and maintains data models, AI solutions, marketing automation architectures, and governance frameworks that support segmentation, targeting, and go-to-market efficiency. Advises marketing teams on data-driven strategies, builds MCP servers and LLM-based solutions, develops innovation roadmaps, and partners cross-functionally on adoption. The role also mentors team members and requires production-quality Python, API development, marketing automation, analytics, and modern cloud deployment experience.

The Volunteer Digital Marketing Manager will manage SEO, AEO, content strategy, email marketing, and analytics to enhance the online presence of the Humane Choices Foundation, aiming to improve discoverability and engagement.

Owns Highwire’s multichannel marketing strategy across social, email, CRM, lifecycle programs, online events, and paid media partnerships. The role designs nurture programs, manages HubSpot automation and data governance, oversees webinars, establishes channel KPIs, and builds HubSpot and GA4 dashboards connecting activity to pipeline and revenue. This manager coordinates internal teams and contractors, directs launches, analyzes performance, and provides optimization recommendations to marketing leadership.

Copyedit and proofread healthcare marketing, live event, agency, digital, and print materials. Apply AMA and AP style, brand, legal, medical, and pharmaceutical compliance requirements. Use AI tools such as Claude and ChatGPT for consistency checks, draft refinement, and markup workflows while validating all output. Review PDFs and final artwork in Adobe Acrobat Pro, provide constructive editorial feedback, and manage multiple deadline-driven assignments.

Leads Saviynt’s global partner marketing strategy, operating model, go-to-market programs, budget allocation, pipeline measurement, and ecosystem growth. The role manages a distributed team and collaborates with Partner and Alliances, Sales, Regional Marketing, Product Marketing, Operations, and executives. Responsibilities include developing scalable partner programs, joint business plans, campaigns, playbooks, performance reviews, investment recommendations, and co-marketing initiatives across global regions.

Localize Somali-language UI, technical, marketing, product, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and quality across software interfaces, support documentation, campaigns, and digital listings. Collaborate with production and quality teams to deliver projects on schedule. Requires native Somali proficiency, substantial professional translation experience, and familiarity with software, app, platform, or web localization.

Leads gFiber’s brand, growth marketing, product marketing, communications, social media, and go-to-market strategy. Oversees brand narrative, creative production, public relations, influencer programs, consumer research, product positioning, digital advocacy, and LLM-focused content strategy. Partners with executive leadership and cross-functional teams to drive residential and commercial customer growth, manage budgets and agencies, maintain brand governance, and lead more than 20 marketing professionals.

Leads brand, product, growth, and go-to-market marketing for multi-unit dwellings, property owners, SMBs, and commercial segments. Develops positioning, segmentation, lifecycle programs, campaigns, and promotional initiatives to drive subscriber growth and brand adoption. Partners with product, sales, digital, operations, finance, and marketing teams, conducts market and competitive research, manages execution, and analyzes performance metrics to optimize strategy and business results.

Develop and execute product marketing strategy for a B2B/B2G technology portfolio. Responsibilities include positioning and messaging, competitive research, product launches, go-to-market planning, sales and customer success enablement, partner marketing, customer adoption materials, KPI reporting, and cross-functional project coordination.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Senior Product Marketing Manager responsible for product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, customer education, and content development. The role partners with Product, Sales, Marketing, and Customer teams to improve competitive win rates, sales effectiveness, product adoption, and market performance.

Leads Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions. Owns acquisition, SEO, AI discovery, content, CRO, lifecycle, experimentation, funnel analytics, attribution, and ROI. Builds owned acquisition assets, allocates growth investments, manages a lean team, develops AI-enabled processes, and aligns Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders to drive pipeline, revenue, and customer growth.

Own and modernize Apartment List’s B2C lifecycle marketing program across email, push, and SMS. Build segmentation, personalization, partnerships, cross-sell, forecasting, experimentation, and measurement systems. Lead analytics and hands-on journey development, audience logic, troubleshooting, and SQL analysis. Manage and develop a two-person team, oversee the Iterable relationship, and partner with Engineering, Product, Analytics, Design, and senior leadership to drive renter engagement, retention, revenue, and marketplace growth.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

Owns company-wide communications strategy, internal communication platforms, rollout timelines, newsletters, leadership meetings, and executive messaging. Manages company initiatives from assignment through completion, tracks accountability, coordinates leadership offsites, and improves organizational processes. The role also applies AI technologies to optimize operations, supports change management, and partners with stakeholders across the organization.

Write distinctive, engaging copy across blogs, newsletters, brand materials, sales and marketing pages, headlines, and campaigns. Collaborate with an editor and creative lead, respond constructively to feedback, iterate quickly, and support documentation and other writing needs. The role prioritizes a strong personal voice, creativity, versatility across formats, and a portfolio demonstrating range over specific years of experience.

Own paid social and video acquisition across Meta, TikTok, and YouTube. Manage campaign launches, budgets, audiences, optimization, creative testing, incrementality measurement, performance reporting, and AI-enabled marketing workflows. Partner with Brand and Creative on asset development, interpret experimental results, identify platform opportunities, and ensure operational accuracy. The role requires strong performance marketing expertise, analytical rigor, communication skills, and hands-on use of AI tools.

Lead go-to-market and growth for technical software products, including positioning, launches, content, developer-community engagement, funnel analytics, onboarding, retention, and revenue growth. Build acquisition systems, run experiments, create demos and customer stories, and help establish the company’s initial growth team. The role requires close collaboration with founders, engineers, researchers, and product teams in a remote US environment.

Manages marketing campaigns, sales enablement, brand adherence, website content and functionality, CRM and lead-tracking systems, trade shows, marketing collateral, reporting, and supplier-partner programs. Supports sales, operations, and product teams while creating training materials and overseeing agencies, contractors, or marketing staff.

Own paid and organic digital marketing across search, social, display, SEO, AI answer engines, communities, and review platforms. Manage budgets, agencies, experimentation, conversion optimization, attribution, and pipeline performance. Build organic growth and AEO/GEO strategies, oversee technical SEO, and connect channel investment to qualified leads, pipeline, CAC, and payback. This senior individual contributor leads cross-functional teams and vendors without direct reports.

Leads US marketing strategy, brand planning, omnichannel activation, Amazon marketing, retail growth, product launches, team leadership, budget ownership, and performance measurement for OTC consumer health brands across eyecare professional, retail, consumer, and e-commerce channels.

Owns account-based marketing strategy for high-value B2B accounts, including account selection, segmentation, personalized multi-channel campaigns, sales alignment, and performance measurement. Develops go-to-market strategies, manages email, advertising, direct mail, events, webinars, and content initiatives, and uses account, intent, and campaign data to optimize targeting, engagement, pipeline influence, and revenue impact. Acts as an account advocate and strategic advisor to Sales and cross-functional marketing teams.

Supports product go-to-market strategy by analyzing customer, market, and competitive insights; developing positioning, messaging, presentations, and marketing collateral; coordinating launch activities; tracking marketing metrics; maintaining competitive intelligence; and partnering with Product, Marketing, Sales, Customer Success, and Finance teams.