Top Marketing Jobs in Rochester, NY

Support digital marketing and community efforts in MENA: gather and manage data for content and campaigns, handle community queries on Telegram/Discord, use campaign portals (Task On, Galaxy, Zealy), conduct data research, assist lead generation, monitor campaign metrics, and follow the content plan to improve engagement and ROI.

Lead market strategy, positioning, messaging, product launches, go-to-market execution, sales enablement, thought leadership, and customer insight programs for Lumana’s AI video security platform. Partner cross-functionally with Product, Sales, Marketing, Customer Success, Engineering, and executives to define market priorities, influence roadmap decisions, improve win rates, and drive measurable growth in a high-growth startup environment.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.

Develop and execute regional field marketing programs to generate leads, accelerate pipeline, and drive revenue. Collaborate with sales, partnerships, and marketing on events, digital campaigns, and co-marketing. Track KPIs, provide insights to leadership, document best practices, and support cross-functional execution. Travel up to 30%.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Develop product positioning, messaging, go-to-market content, sales enablement, product launches, and integrated campaigns for K-12 education products. Partner with leadership, Product, Sales, and Customer Success to bring capabilities to market. Create compelling long-form and campaign content, manage nurture programs and segmentation, measure campaign performance, and use customer insights to guide marketing decisions.

Leads Rocket Software’s global growth marketing organization, setting strategy and accountability for pipeline, bookings, expansion, and revenue. Oversees ABM, analytics, performance, insights, and MarTech through senior functional leaders; partners with Sales, Product, Customer Success, and Revenue Operations on enterprise go-to-market initiatives. Drives AI adoption, agent-enabled marketing workflows, buyer intelligence, personalization, performance measurement, and investment decisions while advising executives and developing a globally distributed organization.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Own Ashby’s marketing operations foundation across campaign tracking, attribution, automation, dashboards, reporting, data governance, segmentation, privacy compliance, and marketing technology. Partner with Marketing, Revenue Operations, and Business Systems to implement initiatives, improve pipeline and CAC measurement, maintain data integrity, document processes, train users, and evaluate tools. This is a hands-on individual contributor role requiring technical systems ownership, analytical problem-solving, and strategic KPI development.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.

The Head of Product Marketing will own Noma’s positioning, messaging, competitive strategy, and product launches for its AI security platform. They will build and lead the product marketing team, define buyer segments and personas, enable Sales, collaborate with Product on roadmap insights, and align Demand Gen messaging. The role requires proven cybersecurity, infrastructure, or AI product marketing experience, startup growth experience, team management, and a repeatable launch framework.

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Manage and optimize client outbound campaigns, source and verify lead data, execute onboarding-driven strategies, run internal outbound for growth, and maintain email deliverability and domain health using outreach automation tools.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Lead product marketing and competitive intelligence for Cyera’s AI Trust platform and security portfolios. Own platform positioning, product narratives, launches, integrated campaigns, field and partner enablement, analyst relations, pricing and packaging collaboration, and market intelligence. Partner with Product, Sales, and GTM leadership on revenue outcomes while leading, coaching, and scaling the product marketing team.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Senior marketing technology leader who architects multi-platform MarTech solutions (Adobe and non-Adobe), advises clients, leads presales and delivery, and drives data-driven orchestration, lifecycle marketing, and governance across B2B and B2C programs.

Lead product marketing strategy for Omada Health’s cardiometabolic portfolio, including diabetes, hypertension, weight management, cholesterol, and GLP-1 programs. Own positioning, competitive differentiation, packaging, pricing, go-to-market planning, product launches, sales enablement, and marketing content. Partner with product, clinical, commercial, and thought leadership teams while leading, mentoring, and developing a team of 2–3 product marketers.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.