Top Marketing Jobs in Rochester, NY

Leads portfolio-wide product marketing strategy for diagnostic and oncology testing solutions across the product lifecycle. Owns positioning, commercialization planning, market adoption, competitive intelligence, customer insights, KPIs, budget prioritization, and lifecycle management. Partners with Product Management and Commercial Launch Excellence to align roadmaps and launches, while coordinating brand, content, digital, and social support. Leads and develops portfolio marketing managers and drives measurable growth, differentiation, and market expansion.

The Growth Marketing Manager will develop and implement strategies for engaging developers, focusing on user journey, retention, and cross-functional collaboration to enhance platform adoption and growth.

Lead influencer and creator marketing programs from strategy through execution. Develop creator briefs, identify and manage talent, negotiate rates and usage rights, oversee campaign budgets and performance metrics, ensure FTC compliance, and collaborate with creative, paid social, and production teams. Monitor platform trends across TikTok, Instagram, and YouTube, manage creator shoots, and build long-term relationships with creators, agencies, and talent managers.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Develop and run community growth and host activation programs for Clubhouse. Own product marketing, user communications, feature launch messaging, and scalable engagement systems. Surface and amplify hosts, conversations, and product experiences. Build systems to gather user insights, identify community needs, and influence product and marketing strategy. The role requires an experienced, creative, adaptable consumer marketer who can operate independently and use AI tools to build automations and systems.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.

Coordinates influencer marketing campaigns from kickoff through completion, managing timelines, deliverables, influencer communications, outreach, contracts, content reviews, approvals, performance tracking, reporting, and post-campaign analysis. The role collaborates with internal teams, clients, and creators to resolve issues, maintain campaign alignment, evaluate results, and recommend optimizations. It requires strong organization, communication, attention to detail, data analysis, and familiarity with influencer platforms and social media channels.

Lead product marketing for Subsplash’s self-serve and direct-to-consumer SaaS products. Responsibilities include go-to-market execution, positioning, messaging, lifecycle optimization, funnel analytics, conversion-focused copywriting, demand generation, competitive analysis, and cross-functional collaboration with Product, Sales, Marketing, Business Development, and executives. The role focuses on improving trials, conversions, upgrades, product adoption, and revenue across multiple church technology products.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Own and build Boulder Care’s partner and commercial marketing function. Develop healthcare buyer value propositions, clinical and economic proof, partner collateral, referral programs, nurture campaigns, B2B demand generation, webinars, paid programs, conferences, and account-based targeting. Partner closely with commercial, partnerships, clinical, and field teams to generate institutional demand, activate new segments, improve referrals, and create measurable, repeatable partnership programs.

Supports DIRECTV for Business marketing through market research, customer and competitive analysis, event planning, lead tracking, Salesforce data management, and sales opportunity research. The intern may develop customer communications, research target accounts, identify trends, support event outreach, and help expand services within existing enterprise customers. This is a 10-week remote internship requiring strong communication, organization, collaboration, presentation, and Microsoft Office and Salesforce skills.

Uses established digital marketing systems and communication strategies to generate interest, engage prospective clients, conduct introductory conversations, explain leadership and personal development programs, and manage follow-up through CRM and digital communication tools. The role is remote, flexible, independent, and performance-based, with training and mentorship provided. Responsibilities include relationship development, prospect activity management, and participation in ongoing leadership and professional development.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Writes and edits B2B marketing content for web, email, advertising, print, social media, video, presentations, landing pages, and campaigns. Develops thought leadership articles, customer case studies, technical content, ad copy, and award submissions. Collaborates with marketing, design, social, engineering, sales, and analytics teams to maintain brand voice, optimize content for SEO and conversion, and improve performance.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Develop and manage affiliate partnerships for an AI-powered dialer targeting SMBs: recruit affiliates and influencers, design commission structures and materials, onboard and support partners, monitor performance, optimize ROI, and align affiliate efforts with overall marketing strategy while ensuring compliance.

Lead Relocity’s B2B marketing strategy, messaging, positioning, content, sales enablement, campaigns, and competitive analysis. Create presentations, case studies, one-pagers, playbooks, and thought leadership that support Sales and growth. Partner with leadership, measure marketing performance, and refine initiatives using market feedback and analytics. The role requires strategic leadership combined with hands-on writing, storytelling, content creation, and execution across multiple customer segments.

Own and implement marketing strategies, budgets, campaigns, and content programs aligned with commercial and sales goals for the Workday Services Practice. Lead multichannel activities including email, automation, webinars, social media, SEO, digital advertising, and events. Measure ROI, generate leads, build partner relationships, and report results. Manage, coach, and develop marketing staff while collaborating with sales, internal stakeholders, and technology partners.

Plan and execute regional and large-scale industry events, design executive-level activations, manage partner marketing and budgets, track lead flow and ROI, collaborate with Sales/Product/Global Marketing, and standardize event and partner marketing processes.

Lead Hasana's marketing and communications as a volunteer: manage social media and digital communications, create content (posts, flyers), support event and fundraising marketing, track engagement and refine strategies, and maintain consistent, professional messaging.

Support digital marketing and community efforts in MENA: gather and manage data for content and campaigns, handle community queries on Telegram/Discord, use campaign portals (Task On, Galaxy, Zealy), conduct data research, assist lead generation, monitor campaign metrics, and follow the content plan to improve engagement and ROI.