The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.
*Visa sponsorship is NOT available at this time
What You’ll Do
- Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives.
Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns.
Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences.
Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns.
Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments.
Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance.
Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned.
Any other tasks that may be assigned to help the company meet its goals
- Travel required up to 30%.
What You’ll Bring
A “builder” mentality and strong collaboration skills.
3-5 years of B2B marketing experience; prior B2B SaaS experience highly desired.
A track record of driving B2B sales results through integrated field and general marketing initiatives.
Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution.
Exceptional written and verbal communication skills.
Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact.
Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
Solid understanding of the finance and accounting or the fintech ecosystem a plus.
Familiarity with HubSpot, Salesforce, Asana is preferred.
BA/BS degree; prior accounting or fintech experience or former CPA a big plus
#BI-Remote
Skills Required
- Builder mentality and strong collaboration skills
- 3+ years of field or partner marketing experience
- 3-5 years of B2B marketing experience
- Prior B2B SaaS experience
- Track record of driving B2B sales results through field marketing programs
- Demonstrated cross-functional marketing expertise and co-marketing experience
- Exceptional written and verbal communication skills
- Strong analytical skills matched with brand and relationship building experience
- Successful project management and organizational skills with cross-functional implementation experience
- Solid understanding of finance and accounting or the fintech ecosystem
- Familiarity with Hubspot
- Familiarity with Salesforce
- Familiarity with Asana
- BA/BS degree
- Prior accounting or fintech experience or former CPA
FloQast Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as 100% employer‑paid for employees and families in some plans, with multiple plan choices, HSA/FSA options, and free access to Talkspace. Feedback suggests employer‑paid disability and life insurance further bolsters the core medical offering.
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Parental & Family Support — Parental and family support features generous paid leave for birthing and non‑birthing parents, adoption/fertility assistance, and global family‑forming benefits. Feedback suggests extras like a SNOO subsidy and Carrot support make this area notably comprehensive.
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Leave & Time Off Breadth — Time off breadth includes unlimited PTO plus company‑wide “Catch‑Up Days,” alongside paid holidays, vacation, and sick time. Feedback suggests these recharge days help ensure meaningful downtime beyond standard leave.
FloQast Insights
What We Do
By automating and streamlining common accounting workflows to make them more efficient, FloQast is where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast's platform enhances the way accounting teams already work to help them operate more efficiently.
Why Work With Us
Our cloud-based, AI-enhanced software is trusted by more than 3,000 accounting teams, including those at Twilio, Gong, Instacart, and The Golden State Warriors - and still growing! We aspire to forever elevate accounting and improve both the practice and perceptions of the profession.
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