Top Senior Marketing Jobs in Richmond, VA

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Own product marketing strategy, positioning, messaging, and end-to-end product launches for a SaaS platform serving the vacation rental market. Create sales enablement materials, develop buyer insights, support demand generation, and influence product roadmap decisions. The role also requires hands-on use of AI tools such as Claude or ChatGPT to improve marketing workflows. This is an individual contributor position requiring both strategic planning and execution.

Leads marketing operations across campaign execution, email marketing, automation, lead management, reporting, and AI-enabled workflow improvement. Owns marketing systems, lifecycle programs, segmentation, testing, lead routing, dashboards, data quality, and attribution support. Partners with RevOps, Sales, IT, and Legal to implement compliant automation and AI workflows, troubleshoot systems, document processes, and improve operational efficiency and campaign performance.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Lead product marketing for Foley’s SaaS platform, owning positioning, messaging, pricing, packaging, launches, product training, competitive insights, and AI commercialization. Build repeatable marketing processes, enable Sales and Customer Success, measure outcomes, and influence cross-functional decisions through customer and market evidence. The role is primarily remote within approved US states, with occasional office visits for collaboration, training, and events.

Leads integrated B2B marketing campaigns spanning brand, product, demand generation, content, events, partnerships, and owned media. Partners with executive, revenue, sales, and cross-functional teams to develop messaging, go-to-market plans, and pipeline-driving programs. Oversees campaign analytics, ROI reporting, marketing materials, vendors, and agencies while mentoring marketing staff and identifying opportunities to improve brand performance and growth.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.

Own LanceDB’s marketing operations systems, data, lead management, routing, scoring, attribution, campaign execution, event operations, and pipeline reporting. Build an open-source qualified lead program using product and community signals, maintain data hygiene and governance, support ABM infrastructure, and improve marketing workflows with AI and automation. This senior, hands-on role partners with Sales, RevOps, Product, Engineering, and company leadership to establish scalable marketing processes from the ground up.

Own end-to-end demand generation through content strategy, editorial planning, newsletters, webinars, executive thought leadership, earned media, lifecycle marketing, and brand building. Create and repurpose content across channels, manage HubSpot nurture programs, measure performance, support acquired brands, and build community relationships. The role partners with sales, executives, subject matter experts, and accessibility resources while developing scalable marketing systems for complex, regulated B2B audiences.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Leads go-to-market strategy and product marketing for emerging AI products in the defense market. Responsibilities include positioning, messaging, launch planning, technical content, demonstrations, market research, competitive analysis, product evangelism, and cross-functional collaboration with Product, Engineering, Growth, and executive teams. The role translates complex technical capabilities into customer value and supports product adoption in new or undefined markets.

Leads technical product marketing strategy for UDS Fleet, including positioning, messaging, go-to-market planning, launches, adoption, market research, competitive analysis, technical content, demonstrations, and sales enablement. Partners with Product, Engineering, Growth, and leadership to communicate the value of edge, distributed, and secure software deployment capabilities across defense environments. Serves as a product evangelist and translates complex technical concepts into customer-focused narratives.

Develop and execute account-based marketing programs for strategic accounts across the customer and prospect lifecycle. Build personalized, multichannel campaigns using account intelligence, firmographic data, behavioral insights, and intent signals. Partner with Sales, Customer Success, and Product Marketing to align account strategies, accelerate pipeline, support expansion, and improve retention. Analyze performance, manage nurture programs, and continuously optimize campaigns for engagement and revenue impact.

Leads integrated marketing strategy across campaigns, thought leadership, digital channels, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and client-focused content, directs segmentation and targeting, partners with executives and sales teams, uses AI to improve workflows, and analyzes HubSpot, Salesforce, and campaign data to optimize engagement, qualified leads, opportunities, and funnel progression.

Leads global marketing execution across regions, driving demand generation, pipeline contribution, go-to-market programs, partner marketing, and brand consistency. Manages and mentors regional marketing directors, coordinates campaigns with sales and alliance teams, oversees AWS, Salesforce, Anthropic, and other partner programs, and reports execution performance to executive leadership. The role emphasizes hands-on operational discipline, campaign delivery, event support, budget tracking, regional alignment, and measurable marketing results.

Analyzes and optimizes omnichannel marketing campaigns, lead funnels, revenue performance, audience strategies, and sales lead handoffs. Uses customer and campaign data to evaluate investment efficiency, online behavior, and A/B or multivariate testing. Develops automated reports and presents market and consumer insights to marketing and sales teams using Excel, Salesforce.com, Tableau, Google Analytics, Marketo, and PowerPoint.