Top Senior Marketing Jobs in Richmond, VA

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Lead performance marketing for up to seven SMB/SaaS accounts, owning strategy and execution across paid, SEO, and CRO. Manage client relationships, project timelines, and reporting; pitch strategy, drive results, and stay current on AI/automation to optimize campaigns.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Own and optimize end-to-end marketing automation and lifecycle programs for Michigan iLottery. Build multi-channel automated journeys (email, SMS, push, weblayers, in-app), configure triggers and segmentation, run A/B and multivariate tests, integrate CRM and analytics for real-time personalization, monitor performance, and ensure QA and regulatory compliance.

Lead marketing AI deployment and measurement: identify and prioritize AI opportunities, manage cross-functional rollouts, build attribution and KPI reporting in Power BI, improve data architecture and quality, run journey and lead-scoring analyses, and shape GTM tools and processes to optimize pipeline and revenue.

Lead end-to-end content strategy and production across blogs, LinkedIn, newsletters, events, and sales enablement. Write, edit, and publish thought leadership, case studies, video scripts, and customer stories. Manage the content calendar, repurpose content for multiple channels, track performance, and ensure brand consistency while collaborating with executives, customers, events, and cross-functional stakeholders.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Develop regional and local marketing plans, manage projects to coordinate and prioritize efforts, drive patient growth and retention, analyze qualitative and quantitative data to inform budgetary and operational decisions, and strengthen client relationships.

Lead Joists new customer acquisition strategy and execution across Web, iOS, and Android. Own multi-million paid media budget, forecasting, channel orchestration, experimentation roadmap, and measurement. Partner with paid media, SEO, analytics, product marketing, and lifecycle teams to optimize CAC, conversions, and growth performance, and report results to senior leadership.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead a product marketing team to develop and execute retention strategies that reduce voluntary churn. Use financial modeling, A/B testing, and cross-functional collaboration to prioritize investments, build business cases, and oversee implementation to meet churn and cash flow targets. Communicate results to executives and guide long- and short-term strategic initiatives.

Lead planning, execution, and optimization of growth marketing campaigns for Equipment. Collaborate cross-functionally to build funnels, create content, manage digital media, track leads to revenue, report performance, and support sales enablement. Apply financial services marketing knowledge to drive lead generation and revenue.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

The Senior Growth Marketing Campaigns Manager will strategize and manage integrated marketing campaigns, oversee demand generation, collaborate with sales and product marketing, and mentor junior marketers.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Lead demand generation and growth marketing for a B2B SaaS hospitality platform. Build and execute integrated campaigns across email, paid, organic, partnerships, and AI channels; launch products; run lifecycle and retention programs; manage marketing operations, automation, experimentation, and reporting; create messaging and sales enablement; and optimize performance to drive pipeline and revenue.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Lead and own the full marketing function for a subscription SaaS aimed at self-published authors: set strategy, sharpen positioning, run paid and organic channels, define metrics, execute launches, write high-quality copy, and hire and manage a small marketing team.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Own and scale Talkiatry's paid search program across Google, Bing, and ZocDoc. Lead forecasting, budgeting, bidding, account structure, and testing. Build marginal CAC and spend-sensitivity models, run rigorous A/B and multivariate experiments, integrate downstream LTV/retention signals into bidding, and partner with Analytics, Finance, and Ops to optimize acquisition efficiency and budget allocation.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.