Top Senior Marketing Jobs in Richmond, VA

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Owns consumer subscription growth for One Pass Select, including paid media, promotions, acquisition, retention, conversion analytics, and test-and-learn programs. Leads reseller and channel-partner conversion strategies, directs performance creative, and partners with Marketing Operations, Product, Digital, and Customer Experience teams to improve campaigns and digital experiences.

Leads Roo’s integrated brand campaigns, major launches, thought leadership, PR, and strategic partner marketing. Owns campaign strategy, storytelling, cross-functional execution, measurement, brand research, market expansion, agency relationships, budgets, and campaign planning systems. Partners with PR agencies to build earned media, sponsored content, industry presence, and executive and customer thought leadership that strengthens Roo’s credibility among veterinary professionals and animal hospitals.

Own and scale Horizon3’s marketing operations systems, processes, data governance, and campaign execution. Manage Pardot and Salesforce integrations, lifecycle workflows, lead scoring, routing, segmentation, ABM operations, marketing technology evaluations, automation, data quality, and reporting infrastructure. Lead cross-functional systems projects, improve funnel handoffs and campaign accuracy, support attribution initiatives, document workflows, and enable marketing teammates. Partner with Sales, RevOps, Finance, IT, Analytics, and Demand Generation to improve pipeline visibility and revenue impact.

Own growth marketing and customer acquisition strategy for an assigned B2B SaaS business. Manage funnel performance, integrated campaigns, forecasting, experimentation, channel optimization, and pipeline contribution. Partner with Sales, Revenue Operations, Product Marketing, and cross-functional marketing specialists to improve acquisition, conversion, attribution, and marketing efficiency. Develop strategic growth plans, identify opportunities, and drive accountability without necessarily managing execution teams directly.

Own end-to-end creator marketing campaign execution, including briefings, content reviews, compliance routing, approvals, creator database management, performance reporting, partner research, contracts, and payments. The role requires coordinating agencies and stakeholders, building scalable workflows, ensuring FTC and brand-safety compliance, and maintaining authentic, platform-native creator content across TikTok, Instagram, and YouTube.

Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.

Leads global growth marketing strategy for Waters Advanced Diagnostics, including brand positioning, portfolio marketing, disease-state leadership, events, digital demand generation, eCommerce, and brand integration. Partners with commercial and business leaders to drive revenue through measurable campaigns, analytics, and customer engagement. Builds a matrixed global marketing organization, oversees marketing technology and multimillion-dollar budgets, and develops capabilities across digital, content, creative, and brand execution.

Leads strategic product marketing for Alkami’s digital banking platform, owning go-to-market strategy, product positioning, messaging, competitive analysis, launch readiness, sales enablement, and partner commercialization. Collaborates with Product, Sales, Marketing, Customer Success, and executive stakeholders to influence roadmap decisions, align narratives, improve adoption, and drive measurable pipeline and business outcomes. The role also develops scalable marketing frameworks and integrates AI into product marketing workflows.

Leads paid advertising strategy and execution for high-value client accounts across multiple digital channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, strategic recommendations, and mentoring junior team members. The role also supports new business appraisals and uses AI and proprietary Nova tools to improve marketing workflows and account performance.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Own customer marketing and growth programs that drive SaaS adoption, expansion, renewal, advocacy, and community engagement. Partner with Customer Success, Product Marketing, Product, Sales, and Events to segment accounts, develop lifecycle communications, manage customer advocacy and advisory programs, host events, collect customer stories, and establish performance metrics. The role requires strong cross-functional project management, customer communication, AI fluency, and travel to major trade shows or customer events 3–4 times annually.

Owns member engagement strategy across 275+ employer accounts, driving benefit adoption through integrated B2B2C campaigns, segmentation, behavioral data, AI-enabled marketing, and multichannel activation. The role partners with employers and ecosystem stakeholders, builds scalable playbooks, manages account-pacing models, and leads a team of Engagement Marketing Managers and a Coordinator. It also requires cross-functional collaboration to optimize patient conversion funnels, registrations, utilization, and ROI.

Own operational execution for Firefox Mobile marketing, including app store optimization, lifecycle campaigns, product launches, localization, quality assurance, reporting, and growth initiatives. Coordinate cross-functional workstreams, identify delivery risks, consolidate campaign learnings, and build scalable processes, automation, and AI-assisted workflows using tools such as Claude Code and Cowork.

Lead workstreams for global internal events, managing timelines, vendors, registration platforms, attendee communications, gifting, purchasing, invoices, budgets, and performance reporting. The role also drives process improvements, event innovation, and cross-functional stakeholder collaboration. It requires event management experience, Cvent proficiency, strong organizational and communication skills, technological fluency, and willingness to travel internationally and domestically up to 20%.

Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead product marketing for Veeam Data Platform by developing outreach, web, content, launch, and campaign strategies. Translate complex data protection, cloud, virtualization, security, and resilience technologies into compelling customer-focused messaging. Create demos, videos, webinars, and sales enablement assets while partnering with product management, strategy, campaigns, and analytics teams. Refine positioning, personas, ICPs, use cases, and performance metrics to drive customer acquisition, expansion, and market growth.

The Account Supervisor manages client influencer marketing programs, ensuring effective execution, campaign tracking, and client engagement while mentoring junior team members and optimizing workflows.

Own and optimize the global Eloqua marketing automation platform. Build campaigns, nurture programs, workflows, forms, landing pages, segmentation, lead scoring, and integrations with Salesforce. Monitor platform health, deliverability, data quality, synchronization, compliance, and campaign performance. Partner with Marketing, Sales Operations, IT, Legal, and vendors to translate requirements into scalable solutions, troubleshoot issues, train users, maintain documentation, and establish governance standards.

Develop and execute corporate events strategy, including researching sponsorships, managing speaking engagements, coordinating event logistics, overseeing vendors and contractors, maintaining exhibit inventory and calendars, managing budgets, and evaluating event performance. Collaborate with marketing, creative, business development, and operations teams to deliver successful corporate events and support brand awareness and lead generation.

Develop and execute joint go-to-market and partner marketing plans for AWS global systems integrators and consulting partners. Lead integrated campaigns across digital, content, webinars, events, ABM, and demand generation. Manage AWS marketing development funds, partner relationships, agency coordination, pipeline attribution, performance reporting, and executive presentations to maximize partner engagement, marketing ROI, cloud adoption, and pipeline growth.

Leads English-to-Kyrgyz localization quality for UI, marketing, product, legal, support, and informational content. Owns quality standards, reviewer coaching, alignment sessions, arbitration records, client stakeholder communication, quality reporting, and continuous improvement. Analyzes style guides, error trends, severity patterns, and client expectations to improve consistency and review performance across the locale.

Own German-Switzerland localization quality for UI, marketing, product, legal, informational, and support content. Analyze style guides and client expectations, lead quality alignment and arbitration, coach reviewers, facilitate roundtables, track quality metrics, publish monthly quality reports, and convert recurring issues into style guide improvements. Serve as the primary linguistic contact for the client Language Manager and maintain consistency across the language community.