Senior Product Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in None Such, VA, USA
In-Office or Remote
115K-130K Annually
Senior level
Software • Hospitality
The Role
Own product marketing strategy, positioning, messaging, and end-to-end product launches for a SaaS platform serving the vacation rental market. Create sales enablement materials, develop buyer insights, support demand generation, and influence product roadmap decisions. The role also requires hands-on use of AI tools such as Claude or ChatGPT to improve marketing workflows. This is an individual contributor position requiring both strategic planning and execution.
Summary Generated by Built In
Are you ready to Level Up?
Join our growing team as a Senior Product Marketing Manager

About the role
You will own product marketing strategy and launch execution, and be the link between our product and the vacation rental market. You will work closely with Product, Sales, and Customer Success to deliver the positioning and enablement that drive adoption and revenue. This is a builder seat on a lean team, with a lot of room to shape how product marketing works here.

What you will do
- Own product positioning and messaging that sets our products apart in the short-term rental and hospitality technology market
- Lead day-to-day product launches from plan through internal and external rollout, so Sales and customers are ready on day one
- Create and maintain sales enablement materials, including pitch decks, proposals, one-pagers, calculators, and videos
- Become the go-to expert on our buyers, how they buy, and what they look for, and share those insights with Sales, Product, and other teams
- Turn product messaging into programs with the Demand Gen and Content Marketing teams that generate pipeline
- Bring market problems and opportunities from Sales and Marketing into Product Roadmap discussions
- Find and share new ways to use AI in product marketing workflows, and help the Marketing team Level Up

What you will bring
- Bachelor’s degree or equivalent experience
- 5+ years of B2B technology marketing experience, with at least 3 in product marketing
- Proven track record running product launches end to end with minimal oversight
- Experience building sales enablement content
- Hands-on experience using AI tools such as Claude or ChatGPT in your marketing work, with examples of how they improved speed or quality
- Exceptional written and verbal communication skills

Nice to have
- Experience marketing SaaS solutions
- Hotel or vacation rental industry experience

You will thrive here if
- You would rather build and refine processes than maintain a well-oiled machine
- You can cover both strategy and hands-on execution, because you will be an individual contributor getting it done with support from the team, not a big team behind you
- You move fast, make decisions with incomplete information, and figure things out without needing every step spelled out

Compensation
The expected starting base salary range for this role is $115,000 to $130,000, plus eligibility for a 10% annual incentive tied to company performance. Final compensation is based on relevant skills, experience, education, and geographic location.

About Track
Track is an end-to-end SaaS and Service Operating Platform for short term rental. For more than two decades we have helped hospitality professionals achieve digital transformation and operational excellence, anchored by our flagship Track Property Management System.

Our single-vendor ecosystem gives growing vacation rental companies the enterprise-class tools they need to scale, backed by 70+ integration partners, a growing suite of native features, and AI-driven tools that sharpen pricing, distribution, and guest communication. We combine deep hospitality expertise with forward-thinking technology and a customer-obsessed mindset to help property managers win.

Track is proud to be named an Inc. 5000 Fastest Growing Company in America and a People’s Choice Award winner.

Our core values

These are the behaviors that shape how we work with each other, our partners, and our customers.
- Serve Others: nurturing growth to help others succeed
- Grit: taking ownership and never giving up on what matters most
- Create the Future: innovating to disrupt the status quo

Benefits and perks

- Full medical, dental, and vision coverage
- Flexible paid time off
- Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts
- Up to $900 a year in Wellness Rewards
- Retirement plan with employer match
- Unlimited access to professional training and development
- Company-paid life insurance and long-term disability coverage
- Flexible work environment, plus a $150 quarterly gift for personal use

Equal Employment Opportunity
We celebrate diversity of thought, culture, and background and are committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, veteran status, or any other protected status under applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in every location where we operate and encourage individuals from all backgrounds to apply.

If you need a reasonable accommodation to complete the application or interview process, contact [email protected] and we will work with you.

Ready to Level Up with us? Apply today.

 

Skills Required

  • Bachelor's degree or equivalent experience
  • 5+ years of B2B technology marketing experience
  • At least 3 years of product marketing experience
  • Proven track record running product launches end to end with minimal oversight
  • Experience building sales enablement content
  • Hands-on experience using AI tools such as Claude or ChatGPT in marketing work, with examples of improved speed or quality
  • Exceptional written and verbal communication skills
  • Experience marketing SaaS solutions
  • Hotel or vacation rental industry experience

Track Hospitality Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Track Hospitality and has not been reviewed or approved by Track Hospitality.

  • Healthcare Strength — Health coverage is described as comprehensive, with an HSA match and dental and vision included. On paper, this positions the package as competitive for a mid-size tech employer.
  • Retirement Support — A 401(k) with company match is explicitly offered. This signals long-term savings support alongside compensation.
  • Leave & Time Off Breadth — Unlimited PTO is explicitly called out. This indicates broad flexibility for personal, family, or sick time.

Track Hospitality Insights

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The Company
HQ: Cottage Grove, MN
150 Employees
Year Founded: 2012

What We Do

Track, a TravelNet Solution, is an award-winning hospitality software solution that modernizes and simplifies all aspects of your property management operations. It combines a PMS, CMS, call center, automated workflows, and extensive integrations in one tightly knit platform that VRMB calls “the software of the future.”

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