Top Senior Marketing Jobs in Richmond, VA

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Develops and executes national, multichannel acquisition marketing campaigns for Discover credit card products. Translates consumer insights, competitive trends, and business performance into marketing strategies, testing plans, creative briefs, and optimization recommendations. Collaborates with analytics, creative, marketing technology, legal, compliance, and business teams to improve engagement and conversion. Manages multiple projects, communicates recommendations to stakeholders, and drives continuous performance improvements in a matrixed environment.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated demand-generation programs, regional activation, partner segmentation, and investment frameworks. Collaborate with Product, Sales, Partner Management, and Marketing teams to drive adoption, pipeline, revenue, and customer value. Measure performance using engagement, pipeline, ROI, and integration adoption data, while building scalable global playbooks and communicating recommendations to executives.

Leads the Customer Advocacy and Community team, developing scalable customer advocacy, community, reviews, and storytelling programs. The role drives product usage, customer engagement, and business impact while partnering cross-functionally across Marketing, Customer Success, Product, Revenue, and Operations. Responsibilities include team leadership, AI experimentation, program strategy, systems and process improvement, stakeholder alignment, project management, roadmap ownership, and performance measurement.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Lead brand strategy and execute large-scale, integrated marketing campaigns across digital, website, email, and other channels. Manage creative projects from briefing through delivery, uphold brand standards, collaborate with legal, compliance, research, creative, and business teams, and influence stakeholders to drive account growth, brand affinity, and customer engagement.

Plan and implement Meta campaigns across Facebook and Instagram, scope creative and audience tests, coordinate with cross-functional teams, manage campaign documentation and launches, create creative briefs, and analyze performance marketing metrics. The role supports U.S. Card customer acquisition through paid social while maintaining compliance, quality assurance, and well-managed operational processes.

Owns strategy, budgeting, execution, and ROI measurement for a national B2B conference portfolio. Partners with Sales and executive leadership to drive pipeline growth, manages vendors and event logistics, oversees booth design and branded materials, and coordinates pre- and post-event marketing campaigns. The role also develops account-based prospecting programs, tracks multi-touch attribution, supports compliance-sensitive materials, and travels up to 30% for onsite event execution.

Leads measurement and product marketing for eight enterprise AI platforms. Builds shared KPI, taxonomy, scorecard, data-quality, and value-realization frameworks; translates usage and outcome data into executive insights and investment guidance. Oversees positioning, internal launches, campaigns, enablement, adoption, and audience segmentation. Partners across product, engineering, data, communications, and business teams while building and managing teams responsible for analytics, marketing, and communications.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Manage presales deliverables and develop client-specific marketing solutions for Zeta’s programmatic advertising platform. Partner with sales, product, data, and subject-matter experts to create proposals, narratives, presentations, sales collateral, thought leadership content, and proposal frameworks. Apply programmatic advertising, audience targeting, data, and identity expertise to client recommendations while coordinating multiple projects and maintaining high-quality deliverables.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Owns day-to-day administration, monitoring, governance, integrations, data quality, and QA across the marketing technology stack. Manages Pardot, Salesforce, ABM, analytics, middleware, APIs, tracking infrastructure, permissions, workflows, vendor releases, and system audits. Maintains integration standards, UTM taxonomy, attribution tracking, and regression testing. Evaluates new tools, reduces technical debt, and uses AI-assisted workflows to improve operational efficiency. The role is hybrid in Austin, with limited remote eligibility in specified U.S. states.

Develops and executes omnichannel prospect marketing campaigns for Capital One Card Partnerships. Responsibilities include creating acquisition strategies, coordinating segmentation, creative, and customer journey builds, optimizing campaigns through testing and performance analysis, and presenting data-backed results. The role collaborates with creative agencies, analytics, research, operations, legal, and partner teams while managing multiple projects and priorities.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Leads product marketing strategy for Exiger’s 1EXIGER.AI platform and portfolio priorities. Owns positioning, messaging, product narratives, launches, analyst relations, sales enablement, and cross-functional go-to-market execution. Builds AI tools, demos, prototypes, and automated workflows while measuring market engagement, pipeline contribution, and revenue influence. The role may manage one direct report and requires extensive B2B enterprise software, data, or AI product marketing experience.