Top Senior Marketing Jobs in Richmond, VA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead strategy and operations for paid acquisition channels (YouTube and emerging channels). Manage a team of performance marketers, build channel roadmaps, design testing frameworks, oversee creative testing, ensure compliance, manage budgets/IOs, and partner with data, brand, legal, and external media partners to scale performance marketing.

Lead Mainstreet marketing claims operations: own claims library platform adoption, partner with legal and product to ensure substantiation, build risk rubrics, enable automation and auditing, consult on claim executions and escalations, and create centralized performance tracking and feedback loops.

The Senior Business Manager for Talent Marketing at Capital One will lead marketing analytics, develop business strategies, and drive decisions on channel effectiveness for talent acquisition, collaborating with various departments to optimize marketing efforts.

Lead technical product marketing for cloud-based data security solutions: define messaging, competitive intelligence, GTM strategy, content, analyst relations, customer advocacy, sales enablement, and performance analysis to drive adoption and retention.

Manage end-to-end outbound digital performance campaigns (email/display) including campaign launches, A/B and channel testing, optimization, ad ops, and reporting. Coordinate cross-functional stakeholders, develop creatives and testing hypotheses, and improve processes to drive conversions and customer acquisition.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Design and execute regional field and account-based marketing programs to drive pipeline and accelerate deals for Central Enterprise. Serve as primary marketing partner to sales, run events and executive experiences, manage budgets and vendors, collaborate cross-functionally, and analyze program performance to optimize ROI.

Execute regional field marketing programs across the Eastern region: manage events, trade shows, webinars, logistics, vendor and budget coordination, localize campaigns, enable sales, track performance, and improve processes to drive pipeline and engagement.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Lead a global talent marketing and insights team to develop strategic marketing plans, brand governance, localization, campaign execution, and talent research. Manage stakeholders, planning, budgets, and optimization while building operating models, enabling regional teams, and using data-driven insights to inform talent brand strategy and performance.

Own and optimize the MarTech stack and marketing automation to drive lead generation, ABM, email, and paid acquisition. Manage HubSpot, Salesforce integrations, WordPress lead capture, Braze journeys, audience segmentation, testing, and reporting. Build dashboards, multi-touch attribution, and provide data-driven recommendations to improve pipeline, conversion rates, and ROI while partnering with Sales, Growth, and Client Success.

Lead GTM strategy and execution for Base, managing launches, positioning, messaging, events, and a small PMM team. Drive cross-functional launches, marketing operations, event presence, and performance metrics to increase adoption among developers, builders, and enterprises.

Lead AI adoption and workflow redesign in Toast's marketing team, focusing on change management, governance, and measurable transformation programs.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

The Performance Marketing Manager will lead SEO strategy, develop go-to-market plans, and oversee campaign strategies for business banking products.

Design, build, and operate HubSpot-based lifecycle and trigger-driven customer journeys using AI to scale personalization. Maintain CRM data integrity and Salesforce sync, ensure compliance and deliverability, and translate campaign performance into actionable insights and reports.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

Lead enterprise ABM strategy and manage paid media across self-serve and enterprise motions. Build AI-powered workflows, oversee agency relationships and budgets, set metrics, run rapid experimentation, align with Sales/RevOps/Customer Success, and grow a small team while optimizing account-level pipeline performance.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Lead strategy, creative development, execution, and testing of direct mail and multi-channel acquisition campaigns for Upmarket consumers. Collaborate with analysts, creative agencies, and cross-functional partners to optimize performance, synthesize insights, and influence stakeholders to improve results and brand impact.