Top Senior Marketing Jobs in Richmond, VA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Develop and execute marketing channel strategies to drive revenue and brand visibility. Write and edit customer-centric copy across web, email, social and events; manage campaign project traffic, stakeholder partnerships, and channel performance analysis; integrate market research and local trends to optimize distribution and customer experience.

Lead a global talent marketing and insights team to develop strategic marketing plans, brand governance, localization, campaign execution, and talent research. Manage stakeholders, planning, budgets, and optimization while building operating models, enabling regional teams, and using data-driven insights to inform talent brand strategy and performance.

Manage end-to-end outbound digital performance campaigns (email/display) including campaign launches, A/B and channel testing, optimization, ad ops, and reporting. Coordinate cross-functional stakeholders, develop creatives and testing hypotheses, and improve processes to drive conversions and customer acquisition.

The Performance Marketing Manager will lead SEO strategy, develop go-to-market plans, and oversee campaign strategies for business banking products.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Lead and scale Product Marketing operations: build operating models for messaging lifecycle, portfolio and roadmap visibility, PMM launch governance, cross-functional decision rights, templates, reporting, and AI/automation-enabled workflows to improve launch readiness and go-to-market execution.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Lead demand generation programs for Superhuman Mail, collaborating with Sales and other teams to drive marketing-sourced pipeline growth through integrated campaigns, optimization, and performance analysis.

Lead GTM strategy, positioning, and execution for a defined product portfolio. Drive revenue-focused marketing plans, build messaging and sales enablement, own competitive intelligence, coordinate cross-functional execution, and partner with leadership to measure and optimize performance and industry presence.

The Lead Product Marketing Manager will translate technical differentiators into customer-focused narratives, support sales enablement, and develop thought leadership in device intelligence.

Lead enterprise ABM strategy and manage paid media across self-serve and enterprise motions. Build AI-powered workflows, oversee agency relationships and budgets, set metrics, run rapid experimentation, align with Sales/RevOps/Customer Success, and grow a small team while optimizing account-level pipeline performance.

Lead strategy and execution for 1:Few ABM programs, build vertical campaigns, align with Sales, evaluate MarTech, define segmentation and measurement, and tie ABM activities to pipeline and revenue outcomes.

Lead product marketing for DNSid: define positioning, messaging, buyer personas, and GTM. Create sales enablement, launch plans, customer stories, and competitive insights. Partner cross-functionally to translate technical innovation into commercial value and establish repeatable launch and enablement processes to drive adoption.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

Lead strategy, administration, and optimization of AI tools for the SDR organization (Qualified, Gong, Microsoft Co‑Pilot). Identify AI use cases, build implementation roadmaps, define requirements and success metrics, manage pilots and vendors, monitor adoption and impact, maintain governance and documentation, and partner cross-functionally to improve SDR productivity, lead conversion, and pipeline generation.

The Senior Technical Product Marketing Manager will lead the marketing strategy for MongoDB Search and Vector Search, focusing on positioning, messaging, and technical content creation to enhance product adoption and align with business goals.

Lead end-to-end execution of Tier 1 marketing launches and maintain launch calendar, documentation, and trackers. Optimize rapid response programs and coordinate cross-functional contributors for high-quality, timely activations. Partner with Revenue Marketing, PMM, Sales Enablement, PR, and social to align demand generation and enablement. Manage content for Zenith Live and support major industry events.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Lead enterprise commercial enablement for PC1: own proposal/SOW strategy, Salesforce and SFMC platform ownership, sprint-driven product delivery, AI enablement, digital budget management, and cross-functional digital project leadership to drive scalable commercial and marketing outcomes.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Lead strategy, creative development, execution, and testing of direct mail and multi-channel acquisition campaigns for Upmarket consumers. Collaborate with analysts, creative agencies, and cross-functional partners to optimize performance, synthesize insights, and influence stakeholders to improve results and brand impact.