Top Senior Marketing Jobs in Richmond, VA

Leads integrated marketing strategy across campaigns, thought leadership, digital activation, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and content, directs segmentation and targeting, manages digital and paid media programs, partners with executives and sales, and uses HubSpot, Salesforce, campaign analytics, and AI tools to optimize funnel performance and marketing operations.

Own product marketing for a dedicated business line by developing positioning, value propositions, go-to-market plans, launch calendars, sales enablement, and customer insights. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to launch products, train teams, conduct customer and competitive research, and improve adoption and sales effectiveness.

Owns Proof’s marketing technology stack, lead lifecycle, attribution, reporting, data quality, campaign operations, and marketing ROI programs. Partners with Revenue Marketing, Sales, RevOps, Finance, and executive leadership to improve pipeline visibility, forecasting, compliance, and operational efficiency. The role also evaluates new tools and AI-enabled workflows.

Owns the growth strategy and go-to-market system for High School Partnerships. Develops market assessments, prioritizes states and customer opportunities, partners with Sales, creates localized growth plays, analyzes market and customer intelligence, and leads cross-functional marketing initiatives. The role also establishes testing, measurement, planning, and learning processes to scale successful strategies and improve commercial impact.

Leads global paid media and performance marketing strategy across digital, television, audio, social, and third-party channels. Oversees a $13M+ budget, donor acquisition and retention, attribution, testing, audience segmentation, campaign optimization, and social media programs across more than 100 accounts. Builds multi-year growth strategies, manages external partners, collaborates cross-functionally, and leads a growing marketing team.

Creates and manages marketing collateral, editorial calendars, content workflows, asset libraries, and governance processes. Translates technical and clinical information into clear marketing materials, partners with product and clinical marketing teams, supports campaigns, applies AI-assisted workflows, quality-checks content, and monitors performance to identify content gaps.

Analyzes employee benefits insurance markets, develops client RFPs and proposals, solicits and evaluates carrier bids, negotiates rates and plan designs, and recommends competitive benefit solutions. Advises clients and internal teams on strategic alternatives, participates in presentations, maintains carrier relationships and market knowledge, supports benefits communication processes, and mentors colleagues.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Manages paid media activation across social, programmatic, video, display, and other digital channels. Leads the media agency relationship, coordinates campaign launches and workflows, oversees pacing and optimization, supports audience and creative testing, and translates performance insights into actionable improvements. Collaborates with brand, creative, analytics, enrollment, and web teams to align campaigns with university enrollment goals and ensure accurate, efficient execution.

Leads global marketing operations, technology, AI and automation, website operations, analytics, data governance, measurement, and digital experience strategy. Owns marketing technology investments, operating models, budgets, transformation initiatives, executive dashboards, attribution, and cross-functional alignment. Builds and manages a high-performing team while partnering with Marketing, Sales, Revenue Operations, Product, Technology, Data, Finance, and Legal.

Provides strategic advisory support for marketing operations optimization, process improvement, marketing technology evaluation and implementation, data governance, quality assurance, training, and change management. The role drives cross-functional collaboration, maintains marketing operations best practices, improves team efficiency, and supports adoption of new processes and technologies.

Own end-to-end product marketing for a significant product portfolio, including go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and product advocacy. Translate complex eDiscovery and AI-driven capabilities into compelling customer value, drive adoption and pipeline growth, support strategic deals, and align Product, Sales, and Marketing leadership.

Leads go-to-market strategy and execution for new school launches, remodels, and major activations. Develops positioning, messaging, offers, media plans, marketing toolkits, community engagement, and local activation strategies. Partners cross-functionally to coordinate launches, improve underperforming locations, analyze performance, and drive enrollment growth. Manages project deliverables, market research, competitive analysis, sales enablement, mystery shopping, and post-launch optimization.

Leads global community marketing for CrossFit’s affiliate network, overseeing affiliate communications, lifecycle programs, resource toolkits, international marketing, events, campaigns, media activation, engagement, retention, budgeting, vendors, and performance reporting. The role develops localized strategies, manages cross-functional and in-market partners, promotes conferences and CrossFit Games activations, and uses analytics and research to improve affiliate growth, sentiment, and retention.

Manage AMPP’s education growth, training marketing, partnerships, and operational delivery across India. Coordinate course logistics, registrations, contracts, facilities, instructors, inventory, documentation, and financial transactions. Develop training opportunities in strategic industries, engage clients and partners, support market expansion, and align programs with organizational growth objectives. The role also requires budgeting, forecasting, communication, personnel management, and occasional international travel.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Lead product marketing for AI-enabled healthcare revenue cycle management solutions. Own positioning, messaging, go-to-market launches, sales enablement, customer proof points, competitive intelligence, and technology-focused content. Translate complex AI, automation, workflow, and integration capabilities into compelling business value for hospitals, health systems, and physician groups. Partner cross-functionally with Product, Sales, Marketing, Operations, Legal, and clients while building scalable product marketing processes.

Leads marketing optimization for Advanced Imaging Solutions by improving operating rhythms, planning processes, workflows, and new product introduction governance. Builds marketing capabilities, champions AI and emerging technologies, manages education resources, supports compliance workflows, and coordinates cross-functional initiatives. The role requires strong project management, stakeholder communication, process excellence, and the ability to influence across a matrixed organization.

Leads Volcora’s channel, brand, content, product, digital, demand-generation, email, social media, event, and partner marketing programs. Develops integrated campaigns, messaging, sales enablement, partner toolkits, content, and marketing automation. Owns website and digital performance, analytics, campaign reporting, vendor coordination, and team mentorship while aligning marketing activity with pipeline, partner engagement, and revenue goals.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.

Leads Midwest field marketing strategy and execution for Wingstop restaurants, translating enterprise priorities and local market insights into plans that increase awareness, transactions, and sales. Manages local campaigns, media, sponsorships, partnerships, restaurant openings, market recovery strategies, and test-and-learn initiatives. Advises brand partners and operations leaders, evaluates performance, presents business reviews, and coordinates cross-functional regional growth efforts. Requires up to 60% travel and occasional nights or weekends.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.