Top Senior Marketing Jobs in Richmond, VA

Lead product positioning, messaging, sales enablement, content creation, go-to-market launches, competitive intelligence, and campaign support for cybersecurity products. Collaborate with product, sales, engineering, customer success, enablement, and security operations teams to translate technical capabilities into compelling materials for technical and business audiences. Research MDR and adjacent cybersecurity markets, engage analysts and external stakeholders, and develop launch plans, webinars, battlecards, presentations, and customer-facing content.

Own product marketing across sales enablement, deal-specific content, competitive intelligence, module launches, buyer messaging, and customer expansion. Develop positioning, messaging, sales collateral, battlecards, and executive materials for health system buyers, translating clinical and technical value into compelling business cases. Partner closely with Sales, Product, Client Success, and Clinical teams in a remote startup environment.

Own product positioning, sales enablement, collateral, launch readiness, state campaigns, and customer marketing. Partner with Sales, Partnerships, Product, Engineering, Academics, and Customer Success to translate product and market insights into messaging, campaigns, and sales guidance. Manage content libraries, customer proof points, newsletters, nurture campaigns, and performance analysis in a fully remote environment.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Own product positioning and messaging for Leap’s B2B healthcare offerings, with a priority on payer go-to-market. Lead market research, competitive intelligence, voice-of-customer and win-loss programs; develop buyer personas, value propositions, case studies, proof points, sales enablement materials, training, competitive collateral, and RFP responses. Partner cross-functionally with Sales, Product, Clinical, Growth Strategy, and Marketing while supporting account-level deals and clinical/legal review.

Leads global marketing analytics connecting campaign performance, market intelligence, pipeline attribution, and revenue outcomes. Builds Power BI and Salesforce dashboards, analyzes multi-channel campaigns, conducts market sizing and competitive intelligence, and automates recurring reporting. Develops segmentation and attribution frameworks, improves data quality, and translates complex findings into recommendations for marketing and commercial leaders. Partners cross-functionally on planning, forecasting, budgeting, and strategic investment decisions.

Leads Five9’s global partner marketing strategy across channel, technology, and strategic partners. Owns partner recruitment, enablement, co-marketing, demand generation, MDF investment, attribution, pipeline measurement, and joint go-to-market programs. Aligns partner initiatives with regional demand generation, events, product marketing, and revenue targets while building and developing the global partner marketing team.

Manage channel marketing programs, dealer initiatives, marketplace operations, loyalty programs, and cross-functional projects across Jacuzzi Group brands. Analyze KPIs and program data, maintain dashboards, support sales enablement, coordinate vendors, manage invoices and budgets, and provide data-driven recommendations. The role partners with Sales, Marketing, Finance, IT, dealers, and vendors to improve program adoption and effectiveness.

Own developer-facing product marketing for Mojo and MAX, including release messaging, technical content, launch plans, executive presentations, community engagement, competitive positioning, and adoption analytics. Partner with engineering, product management, and developer advocates to explain AI infrastructure, GPU performance, inference optimization, and programming language capabilities to technical audiences.

Leads digital acquisition, website strategy, conversion optimization, and digital ecosystem modernization across multiple consumer brands. Owns SEO, paid and organic channels, website roadmaps, experimentation, analytics, platform requirements, agency relationships, budgets, and a multidisciplinary digital growth team. Partners across marketing, technology, operations, finance, merchandising, and customer strategy to increase customers, appointments, transactions, revenue, retention, and customer value.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and build Jump's customer marketing function: develop customer stories, case studies, advocacy and reference programs, run customer advisory boards, partner with Sales and CS to drive adoption, retention, and expansion, and manage budget, vendors, and program measurement.

Own product marketing for CDP, MarTech, data, and AI offerings by defining positioning, leading go-to-market launches and integrated campaigns, improving website messaging, producing case studies and sales enablement, conducting market research, and evangelizing products through events, customer engagements, and webinars.

Own and build the competitive intelligence program, including competitor research, positioning, battlecards, sales enablement, website and case study messaging, launches, campaigns, and roadmap insights. Partner with Product Marketing, Sales, and Product Management, support deal teams, conduct user research, and evangelize company messaging through events, customer engagements, and webinars.

Lead product marketing strategy for a cybersecurity services and solutions portfolio. Responsibilities include developing go-to-market plans, positioning offerings, overseeing content and thought leadership, conducting competitive analysis, enabling sales, partnering with executives, and building a high-performing product marketing team. The role requires deep cybersecurity expertise, strong executive communication, experience launching differentiated services, and responsibility for budget, hiring, coaching, and performance management.

Leads the retention strategy function across multiple product lines, setting strategic direction, developing test-and-learn frameworks, analyzing customer cohorts, forecasting churn reduction, and managing end-to-end retention initiatives. Partners with executive leadership, Product, Sales, Care, Finance, and Analytics to drive measurable revenue and retention outcomes. Builds and mentors a high-performing marketing team while overseeing budgets, performance measurement, and omnichannel customer engagement strategies.

Leads joint marketing strategy and execution with AWS and AI/ISV partners, driving demand, pipeline, customer adoption, co-marketing campaigns, events, content, product launches, and customer proof points. Manages marketing development funds, partner budgets, governance, ROI reporting, and scalable regional campaign programs while aligning product marketing, partner management, solution architecture, and regional marketing teams.

Own and build Aragorn’s product marketing function across Integration, Analytics, and Agentic Studios. Develop positioning, messaging, content, customer proof, product launches, demand-generation programs, sales enablement, competitive intelligence, events, webinars, and website narratives. Partner closely with the CEO, Product, Sales, Demand Generation, customers, and prospects to translate complex enterprise software into compelling market stories and generate qualified pipeline.

Develops and executes acquisition marketing strategies across digital and direct mail channels to increase qualified inquiries, enrollments, and revenue. Manages paid search, paid social, display, retargeting, audience segmentation, testing, conversion optimization, agency partnerships, and budget allocation. Uses CRM and customer data to improve targeting, while building Power BI reports to track leads, conversion rates, costs, and marketing ROI. Collaborates with Creative, Analytics, Sales, and business teams to optimize the customer journey.

Own growth strategy and execution for Fount, a legal technology product serving independent lawyers and small firms. Lead demand generation, content, conversion optimization, HubSpot automation, product marketing, sales enablement, experimentation, attribution, and closed-loop revenue analytics. Build a reusable growth operating system, collaborate cross-functionally, and personally execute priority initiatives in a lean environment.

Own Power Digital’s annual events and experiential marketing strategy, including major industry events, executive dinners, client gatherings, and branded activations. Responsibilities include sponsorships, budgets, vendors, production, guest strategy, executive preparation, logistics, on-site execution, measurement, and follow-up. The role partners with marketing, sales, partnerships, and leadership to create differentiated experiences that strengthen relationships, generate pipeline, and expand brand presence. It also develops repeatable playbooks, performance frameworks, and AI-enabled workflows.

Own Thriveworks’ paid media program across Google, Meta, Microsoft, and emerging channels. Manage large budgets, optimize campaigns through the full patient funnel, align spend with provider capacity, and maintain HIPAA-compliant tracking. Build automation and reporting workflows using Claude AI and the Google Ads API, direct creative testing, manage geo-level bidding and budgets, run A/B tests, and provide weekly performance recommendations to marketing leadership.

Designs and maintains data models, AI solutions, marketing automation architectures, and governance frameworks that support segmentation, targeting, and go-to-market efficiency. Advises marketing teams on data-driven strategies, builds MCP servers and LLM-based solutions, develops innovation roadmaps, and partners cross-functionally on adoption. The role also mentors team members and requires production-quality Python, API development, marketing automation, analytics, and modern cloud deployment experience.

Leads digital marketing strategy and execution across B2C Homecare and B2B Research divisions. Owns HubSpot Marketing Hub administration, governance, automation, integrations, data quality, and reporting. Oversees websites, SEO, SEM, email, social media, digital advertising, lead generation, customer journeys, and campaign optimization. Manages digital marketing staff, agencies, vendors, and technology partners while collaborating with Marketing, IT, Salesforce, and business stakeholders to improve performance and marketing technology capabilities.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.