Top Senior Marketing Jobs in Richmond, VA

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

Lead developer-focused go-to-market for Bluehost's agentic platform: define positioning, grow developer community, run programs and launches, enable developers with docs and tooling, and drive adoption and engagement metrics.

The Senior Director of Growth Marketing will lead customer acquisition and retention initiatives, optimizing marketing strategies and improving funnel performance.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

Lead strategy and execution for vertical marketing, defining positioning, developing campaigns, and driving revenue growth within a specific industry segment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead CaptivateIQ's customer advocacy, community, and Voice-of-Customer programs. Build case study and reference processes, manage G2/review strategy and customer Slack community, run CAB and customer engagement programs, synthesize VoC for Product/PMM/Sales, and partner with Demand Gen, Customer Success, and RevOps to drive install-base growth and expansion.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead product marketing for Outreach's AI-enabled revenue platform: develop messaging, conduct market/customer research, own sales enablement assets, and execute go-to-market plans across Product, Marketing, Sales, and Customer teams to drive pipeline and revenue.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Lead and execute marketing and communications for HFPP and MII: create newsletters, blogs, landing pages (HTML), run email campaigns, manage lists, track metrics, ensure Section 508 accessibility, support audio/video production, surveys, QA, brand standards, and assist marketing manager on special projects.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Own and optimize end-to-end marketing automation and lifecycle programs for Michigan iLottery. Build multi-channel automated journeys (email, SMS, push, weblayers, in-app), configure triggers and segmentation, run A/B and multivariate tests, integrate CRM and analytics for real-time personalization, monitor performance, and ensure QA and regulatory compliance.

Lead marketing AI deployment and measurement: identify and prioritize AI opportunities, manage cross-functional rollouts, build attribution and KPI reporting in Power BI, improve data architecture and quality, run journey and lead-scoring analyses, and shape GTM tools and processes to optimize pipeline and revenue.

Lead end-to-end content strategy and production across blogs, LinkedIn, newsletters, events, and sales enablement. Write, edit, and publish thought leadership, case studies, video scripts, and customer stories. Manage the content calendar, repurpose content for multiple channels, track performance, and ensure brand consistency while collaborating with executives, customers, events, and cross-functional stakeholders.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Develop regional and local marketing plans, manage projects to coordinate and prioritize efforts, drive patient growth and retention, analyze qualitative and quantitative data to inform budgetary and operational decisions, and strengthen client relationships.

Lead Joists new customer acquisition strategy and execution across Web, iOS, and Android. Own multi-million paid media budget, forecasting, channel orchestration, experimentation roadmap, and measurement. Partner with paid media, SEO, analytics, product marketing, and lifecycle teams to optimize CAC, conversions, and growth performance, and report results to senior leadership.