Top Senior Marketing Jobs in Richmond, VA

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Build and manage scalable post-sale customer marketing programs across onboarding, activation, adoption, value realization, modernization, renewal readiness, and expansion. Use product usage, customer health, education engagement, and intent signals to segment partners, trigger lifecycle communications, align cross-functional handoffs, and measure program impact on retention, expansion, and ARR.

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

Lead growth marketing for CoLab's Top 100 major accounts to drive expansion and new-business pipeline. Build and test account-specific plays, coordinate cross-functional campaigns (events, webinars, digital, content), partner closely with Sales and Customer Success, and scale repeatable programs targeting senior stakeholders.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

The Digital Marketing Manager will lead SEM/SEO strategies, manage campaigns, analyze performance, and collaborate with teams to drive user acquisitions and optimize marketing spend.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

The Senior Director of Brand and Product Marketing will lead branding, product marketing strategies, and oversee creative content while managing teams and partnerships to strengthen Ting's market position.

As the Head of Marketing, you will build Goldsky's marketing strategy, narrative, and team to drive brand recognition and pipeline for fintech clients and partners. Responsibilities include defining messaging, leading campaigns, fostering partnerships, and implementing performance metrics to ensure alignment with revenue goals.

Lead regional channel marketing to grow partner-sourced MRR and pipeline. Build and mentor a team, align marketing with Sales/Product, own partner recruitment and enablement, manage budget, and optimize lead generation and campaign performance using data-driven insights.

Lead global marketing function, focusing on demand generation, brand messaging, and marketing analytics. Drive campaigns and manage a marketing team using AI tools.

The Director of Social Media Marketing will lead Starface's social strategy across platforms, manage content, and enhance brand engagement through insights and collaboration.

Lead product marketing for the Consumer Experience portfolio: own positioning and messaging, execute go-to-market plans, enable sales with assets and training, maintain AI-structured messaging, engage clients and run advisory board to drive pipeline, adoption, and revenue.

The Head of Growth Marketing manages the Demand Generation team, owns customer acquisition across various digital channels, and drives product-led growth. They collaborate with product teams to enhance activation and monetization while optimizing customer acquisition costs and revenue strategies.

Lead product positioning, messaging, and launches for Bolt.new, Bolt Cloud, and WebContainer API. Build competitive intelligence, sales enablement, pricing and packaging strategy, launch tracking, and PMM metrics. Partner with Product, Engineering, Growth, Content, and Sales to drive adoption, conversions, and customer advocacy.

Lead strategy and execution of data-driven paid acquisition across search, social, display, and affiliates. Manage budget allocation, team leadership, experimentation, AI-driven automation, channel launches, cross-functional reporting, and vendor/agency relationships to drive CAC, ROAS, LTV, and revenue growth.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Lead partner marketing strategy for executive alliances and GSIs/hyperscalers, translate partnership objectives into integrated GTM plans, drive pipeline and partner-sourced revenue, manage executive stakeholder engagement, and lead cross-functional execution, measurement, and optimization of scalable partnership programs.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.