Top Marketing Jobs in Santa Cruz, CA

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Manage and optimize direct-response paid advertising campaigns for ecommerce clients across Meta, Google, TikTok, and other platforms. Responsibilities include campaign setup, tracking, QA, budget pacing, reporting, performance analysis, testing roadmaps, client communication, strategic optimization, and process improvement. The specialist independently manages workflows, identifies growth opportunities, presents data-driven insights, and uses technology and AI to improve campaign efficiency and outcomes.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Leads global partner marketing programs that drive pipeline, account activation, co-sell revenue, and marketing ROI. Responsibilities include developing partner demand-generation campaigns, ABM and joint account strategies, executive engagement programs, solution messaging, GTM kits, and scalable processes. The role coordinates global and regional teams, tracks partner pipeline and program performance, standardizes campaign execution, and optimizes repeatable marketing plays across GSIs, MSPs, channel partners, technology alliances, and cloud marketplaces.

Leads go-to-market efforts for new products, features, and platform capabilities. Develops positioning and messaging, conducts customer and competitive research, creates sales enablement materials, and coordinates cross-functional launches with Product, Engineering, Growth, Sales, Design, and Brand teams. Translates technical cybersecurity concepts into clear customer value and market-facing stories.

Early-career Marketing Associate supporting B2B SaaS campaigns across email, content, webinars, outbound programs, paid media, and digital marketing. Responsibilities include building HubSpot emails and automations, updating WordPress pages, managing audience segmentation, supporting Apollo campaigns, creating basic Canva graphics, conducting campaign quality assurance, tracking performance, researching markets, and maintaining marketing assets. The role is contract-to-perm and intended for a recent graduate or candidate with less than one year of marketing experience.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Own product marketing for Sentra’s AI Data Readiness platform, including positioning, messaging, competitive intelligence, product launches, go-to-market execution, sales enablement, content, and thought leadership. Translate complex data security and AI technologies into differentiated customer value, collaborate with Product, Sales, Customer Success, and Marketing, and provide insights that improve customer engagement and business decisions.

Drive go-to-market strategy for the Aurora legal technology and eDiscovery suite. Responsibilities include developing messaging and positioning, conducting market and customer research, creating sales enablement and thought leadership content, supporting customer advocacy, managing competitive intelligence, and analyzing marketing performance through CRM, automation, and analytics platforms. The role collaborates extensively with product, sales, demand generation, brand, and marketing operations teams.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Coordinate and execute partner marketing campaigns, co-marketing initiatives, sponsored events, email outreach, and partner enablement programs. Manage campaign timelines, calendars, deliverables, partner data, deal registrations, lead routing, MDF tracking, and performance reporting. Build partner-facing collateral and messaging, support executive and CISO events, and maintain partner information in Highspot and Salesforce while ensuring marketing campaigns launch accurately and on schedule.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Build and own Uniti’s growth marketing engine across content, product launches, video, website, email, paid campaigns, events, case studies, and sales enablement. Partner with product, sales, customer success, and leadership to develop positioning, campaigns, landing pages, and demand-generation programs that increase engagement and pipeline. Manage HubSpot segmentation, inbound marketing, customer stories, and AI-assisted content production in a fast-growing B2B AI startup.

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own integrated demand generation and account-based marketing programs to create qualified B2B pipeline. Develop audience segmentation, campaign strategy, channel mix, personalization, and sales activation across 1:1, 1:few, and 1:many motions. Partner with Sales, SDRs, Product Marketing, Marketing Operations, and partners to execute campaigns, measure pipeline impact, and optimize performance using data, intent signals, AI, and marketing technology.

Own full-funnel B2B growth campaigns that generate qualified pipeline and revenue in an industrial SaaS environment. Build and launch campaigns in HubSpot across email, paid media, web, events, and sales outreach. Manage segmentation, workflows, attribution, reporting, and optimization while partnering with Sales, RevOps, Product Marketing, Content, and Design. Use Salesforce and HubSpot data to align marketing and sales, monitor funnel KPIs, and improve campaign performance through testing and analysis.

Leads the company’s marketing strategy, team, budget, brand, demand generation, content, thought leadership, events, digital presence, and AI-first marketing initiatives. Owns pipeline generation, marketing KPIs, attribution, dashboards, campaign optimization, and ROI reporting while partnering with sales and executive leadership. Oversees Salesforce and Pardot workflows, LinkedIn programs, employer branding, conferences, and integrated campaigns to drive measurable revenue growth.

Owns hands-on marketing operations execution, including webinar programs, demo conversion, lead routing, lifecycle management, campaign builds, database hygiene, QA, and funnel reporting. The role uses HubSpot, Salesforce, and LeanData daily, partners with demand generation, SDR, content, and revenue operations teams, and troubleshoots routing and synchronization issues while improving conversion and campaign performance.

Supports integrated marketing accounts by coordinating client communication, project timelines, budgets, approvals, deliverables, influencer programs, events, website initiatives, and cross-functional teams. The role involves preparing meetings, tracking projects, researching audiences and partners, supporting events, reviewing work, assisting with reporting, identifying risks, and contributing strategic and creative ideas across marketing channels.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Supports G2 Marketing’s AI fluency initiative by developing AI adoption deep-dives, diagnosing team readiness, tracking progress, maintaining assessment tools and dashboards, supporting cross-team workflows, building training materials, and documenting playbooks. The intern analyzes assessment data, validates use cases, coordinates curriculum rollout, gathers feedback, and helps marketing teams embed AI into daily workflows.

Lead global product marketing for pricing, packaging, and monetization initiatives. Develop positioning, value propositions, sales narratives, battlecards, and executive communications while partnering with Product, Finance, Sales, Marketing, and Strategy. Analyze customer, competitive, product, and financial data; use AI tools to evaluate commercial performance and design pricing experiments. Influence senior stakeholders and support sales enablement for complex B2B SaaS products.

Leads integrated, lifecycle, customer journey, partner, and cross-channel marketing programs from strategy through execution and measurement. Develops campaigns across email, paid and digital media, social, websites, direct mail, and partner channels. Uses customer insights and performance data to optimize engagement, retention, renewal, cross-sell, and loyalty. Collaborates with cross-functional teams, agencies, and partners while managing timelines, KPIs, reporting, and executive presentations.

The Marketing Manager will support brand awareness, demand generation, content marketing, digital campaigns, partner marketing, events, and marketing operations across Oracle and Salesforce ecosystems. Responsibilities include creating content and digital assets, analyzing campaign performance, optimizing marketing strategies, coordinating partner campaigns and events, managing lead tracking, and using AI tools to improve marketing effectiveness. The role requires strong communication, organization, independent work, and collaboration in a remote consulting environment, with travel as needed.