Top Marketing Jobs in Santa Cruz, CA

Supports end-to-end marketing initiatives including RFPs, proposals, sales enablement, digital campaigns, website updates, trade shows, events, vendor coordination, reporting, calendars, budgets, and marketing operations. Collaborates with Sales, Product, Client Success, and external partners to deliver accurate, on-brand materials and programs on schedule.

Lead Collectors and PSA’s global events and experiential marketing strategy, including flagship, regional, and international activations. Own event planning, budgets, logistics, vendors, sponsorships, partnerships, marketing integration, team development, and ROI measurement. Build cross-functional alignment across Product, Operations, Customer Experience, Growth, and Brand while strengthening PSA’s presence in the collector ecosystem and delivering revenue-generating experiences.

Supports product messaging, content production, sales enablement, and go-to-market execution for HVAC, plumbing, and electrical product launches. Translates technical information into contractor-focused messaging, produces AI-assisted marketing content, maintains launch assets, tracks performance metrics, and coordinates cross-functional deliverables. The role is execution-focused and develops greater strategic ownership over time under manager guidance.

Own Agiloft’s procurement go-to-market strategy, including positioning, messaging, sales enablement, launches, content, competitive intelligence, customer insights, and analyst relations. Partner with product management to influence roadmap, packaging, and pricing decisions. Build procurement buyer business cases, develop customer advocacy, track program performance, and align product, marketing, sales, demand generation, and enablement around growth initiatives.

Develop and execute integrated go-to-market strategies for assigned markets. Responsibilities include product positioning, messaging, market and competitive research, sales enablement, demand generation, product demonstrations, marketing performance analysis, stakeholder alignment, and launch planning. The role partners cross-functionally with product, sales, leadership, and marketing teams to identify customer needs, communicate product value, support expansion into new markets, and improve product commercialization outcomes.

Own go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and customer research for Juniper Square’s fund administration business. Partner closely with Sales, Product, Customer Success, and Growth Marketing to accelerate pipeline, upsell, cross-sell, and adoption. Maintain expertise on fund administration buyers, experts, reference clients, and market dynamics while using AI tools to improve research and content production.

Own end-to-end short-form content strategy and production for Instagram, TikTok, and Facebook. Create and edit videos, graphics, carousels, and other branded assets; monitor trends; manage influencer collaborations and cross-posting; and analyze performance metrics. Develop weekly content ideas, reports, workflows, and SOPs while maintaining posting schedules, content quality, and brand consistency. Recommend creative, AI, and automation tools to improve content production and growth.

Leads performance marketing strategy, a $20M+ annual media budget, and a team across paid social, creator, influencer, direct mail, affiliate, and emerging acquisition channels. Responsibilities include optimizing full-funnel campaigns, analyzing customer and financial metrics, designing experiments, forecasting performance, managing agencies and vendors, and partnering cross-functionally to drive scalable customer acquisition and revenue growth.

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Lead product marketing strategy for Cents’ growing software product suite. Responsibilities include audience research, ideal customer profile definition, go-to-market planning, product positioning and messaging, launch management, sales and customer success enablement, and competitive intelligence. The role partners closely with the VP of Marketing and product team while building marketing systems and leading strategic initiatives.

Develop and execute product marketing strategies for semiconductor timing solutions. Partner with customers, sales, engineering, and marketing teams to identify opportunities, secure design wins, create technical and business collateral, deliver training, analyze markets and competitors, forecast revenue, and translate customer needs into product requirements. Responsibilities also include pricing, business planning, product lifecycle support, and customer engagement across data center, cloud, communications, consumer, and automotive markets.

Lead Patiently’s overall marketing strategy, brand positioning, go-to-market launches, demand generation, lifecycle programs, budgets, measurement, and team development. Drive growth across telehealth conditions and DTC, B2B, and B2B2C channels while partnering with Product, Sales, Design, Clinical, Compliance, Legal, and executive leadership. Establish scalable marketing processes, improve acquisition efficiency, and communicate performance and investment priorities to senior leadership.

Leads brand partnership marketing strategy, sponsorship development, and end-to-end activation programs across live events and marketing initiatives. Oversees partner relationships, earned media, customer acquisition, go-to-market alignment, budgets, performance measurement, and ROI reporting. Collaborates cross-functionally with brand, creative, social, analytics, communications, and agency teams while coaching a team and presenting recommendations to senior leadership.

Leads Visby Medical’s digital marketing and e-commerce strategy for its diagnostic device platform. The role likely oversees digital customer acquisition, online merchandising, e-commerce growth, campaign execution, brand presence, and performance optimization in a fast-paced biotech startup environment.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Marketing Intern participating in a 12-week program supporting marketing strategy, content development, campaign execution, event planning, market research, customer engagement, and performance analysis. The intern will collaborate with cross-functional teams, create promotional materials, develop marketing communications, and present project outcomes to leadership. The role provides mentorship and exposure to brand management and integrated marketing within the agricultural industry.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.

Lead HungryPanda’s U.S. digital growth marketing strategy across acquisition, conversion, retention, creator partnerships, communities, and paid channels. Develop campaigns for Chinese-speaking communities and broader American audiences, manage budgets, analyze performance, optimize customer journeys, and coordinate national and local marketing execution. Lead and coach the marketing team while collaborating with Product, Operations, City Managers, merchants, and external partners. Mandarin and English fluency are required.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.