Top Marketing Jobs in Santa Cruz, CA

Lead account-based marketing for Strategic accounts: define ICPs, build 1:1 and 1:few omni-channel campaigns, align with sales, run events, measure pipeline and ROI, and influence cross-functional priorities to accelerate high-value pipeline.

Lead Marketing Operations and GTM strategy to improve revenue performance through AI-driven analytics, reporting, automation, and cross-functional alignment. Own GTM operating cadence, annual and long-range planning, budget management, and Board-level reporting. Build GTM engineering, data infrastructure, and AI strategy while managing and developing the Marketing Ops team.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Develop and manage customer stories, advocate for customers, run customer-focused campaigns across channels, support lifecycle marketing, coordinate stakeholders, track performance, and build a customer community to drive engagement, demand, and brand loyalty.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

The Senior Director, Global Marketing will lead marketing strategies across field, events, partner, and customer marketing, focusing on pipeline and revenue growth while managing a global team.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Support Mortgage Marketing Manager with asset management, marketing ticket coordination, promotional ordering, expense tracking, social media support, compliance paperwork, creation and distribution of marketing materials, and vendor/stakeholder communication. Complete assigned compliance training and assist with market and digital marketing data.

Lead BAMKO's paid media and demand generation across enterprise and mid-market segments. Develop channel strategy, build and optimize campaigns in Google Ads and LinkedIn, manage budgets and attribution, run A/B tests, own landing page conversion optimization, report performance, and partner with sales, creative, and marketing ops to validate and improve lead quality.

Build and scale marketing operations: own and rebuild HubSpot, implement AI-driven automation and personalization, ensure CRM data quality, manage campaign tracking and attribution, build segmentation and lead lifecycle, support ABM, produce dashboards and recommendations, and partner with RevOps and Sales to optimize funnel and reporting.

Lead and scale Appfire's enterprise product marketing: define theme-based GTM strategy, build operating model and launch frameworks, drive cross-functional GTM with Product/Sales/Customer Success, develop product-led sales plays, coach and grow a high-performing team, and champion AI-enabled marketing practices to improve execution, productivity, and revenue outcomes.

Own marketing reporting, analytics, and campaign operations: build dashboards and attribution models, manage Marketo/HUB CRM workflows, lead nurture and list strategy, coordinate agency partners, ensure data hygiene and compliance, and enable cross-functional teams with self-serve reporting and project management.

Own and optimize post-acquisition lifecycle marketing across email, SMS, and CRM. Build automated journeys (onboarding, renewal, win-back, referral), segment audiences, run A/B tests, analyze performance, partner with Product/Data/Engineering, improve retention and LTV, and ensure compliant, high-converting customer communications.

Support marketing operations, campaign setup and QA, CRM data hygiene, content writing and repurposing, webinar logistics, and outbound follow-up to qualify leads and report campaign performance.

Lead product marketing for PolyAI's voice assistant products: define messaging and positioning, drive go-to-market strategy and enablement, build competitive intelligence, develop personas and sales collateral, run customer and market research, support revenue enablement, scale and lead the product marketing team, and act as an external spokesperson.

Lead content strategy, writing, and execution for clinical and consumer brands. Own HubSpot nurture campaigns, Squarespace site updates, SEO basics, and social content. Produce design assets in Canva, analyze campaign performance, and collaborate with clinical teams to ensure accurate, compliant messaging. Manage brand voice across two audiences and run hands-on marketing operations and reporting.

Drive partner-led demand and pipeline in the Americas by understanding the regional channel ecosystem, enabling partners with localized campaigns and assets, aligning closely with regional sales, managing partner communications, executing regional events, supporting partner recruitment, and measuring program ROI to optimize performance.

Lead and scale Highwire’s integrated marketing function, build cross-channel capabilities, drive client growth and profitability, develop teams and processes, serve as senior strategic advisor, and deliver measurable multi-channel campaigns and thought leadership to elevate the agency and clients.

Lead a four-person marketing team across events, community, product marketing, Linux marketing, and PR. Own strategy, budgeting, and operations (60%) while remaining hands-on in product marketing (40%) for GTM messaging, media review cycles, and coordination with product, supply chain, and logistics. Remote US role with occasional travel for review cycles and events.

Own ABM-driven growth for 7–10 sales territories: plan, execute, and optimize multi-channel campaigns; lead cross-functional pods (Growth, AEs, BDRs); enable sales with toolkits and cadences; integrate MarTech and AI workflows; track account engagement and pipeline; support field events and regional initiatives; travel occasionally for onsite support.

Create and execute social media content and campaigns for B2B technology and other sector clients. Manage multiple client accounts and content calendars, write platform-tailored short- and long-form copy, support paid and organic strategies, analyze performance to meet KPIs, and contribute to new-business pitches and brand campaigns in a fast-paced agency environment.

Lead and unify Design, Content, Web, and Customer Advocacy to define Glias brand strategy and identity. Set creative strategy, manage teams and external agencies, own Glia.com, drive advocacy and measurement, and use data and generative AI to optimize brand campaigns and creative output.

Lead hands-on marketing design from concept through execution across multiple campaigns for Duck.ai, Search/Browse, and Subscriptions. Generate creative direction, produce high-craft on-brand assets, collaborate with cross-functional stakeholders, build reusable systems to scale marketing production, and mentor designers while working independently on scoping, stakeholder alignment, and delivery.

Lead product marketing for developer-facing data platform features: own positioning, messaging, and GTM. Partner with Product, Engineering, Sales, and cloud partners to launch products, enable sales, run market/customer research, and create technical content that resonates with developers and architects. Use AI tools to scale insights and execution.