Senior Product Marketing Manager

Posted Yesterday
Hiring Remotely in United States
Remote
211K-393K Annually
Senior level
Cloud • Security • Software • Cybersecurity
The Role
Lead product marketing for Veeam Data Platform by developing outreach, web, content, launch, and campaign strategies. Translate complex data protection, cloud, virtualization, security, and resilience technologies into compelling customer-focused messaging. Create demos, videos, webinars, and sales enablement assets while partnering with product management, strategy, campaigns, and analytics teams. Refine positioning, personas, ICPs, use cases, and performance metrics to drive customer acquisition, expansion, and market growth.
Summary Generated by Built In

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

#LI-REMOTE #LI-JC2About the Role

Are you a tech-savvy storyteller ready to lead the charge in Veeam’s data protection revolution? As a Senior Product Marketing Manager for Veeam Data Platform, you’ll transform complex technology into compelling, benefits-driven content. Your expertise across virtualization, cloud, enterprise applications, databases, HCI, security, governance, storage, and beyond will allow you to forge deep connections with technical audiences and ICPs. Join us to craft narratives that highlight Veeam’s innovation and values, resonating with both new prospects and loyal customers alike! 

Your responsibilities will include leading the Veeam Data Platform outreach strategy, supporting campaigns with engaging demos, videos, and webinars, and working closely with Product Management, Strategy and Marketing to develop messaging for cutting-edge features. Your content will simplify complex tech concepts into easy-to-understand, actionable benefits, helping Veeam stand out in a competitive landscape. 

Be the definitive voice of Product Marketing, bridging the gap between tech and value for customers, partners, and sales teams.  Be capable of articulating Data Resiliency benefits to Execs and Practitioners alike.  If you’re strategic, customer-focused, and passionate about bringing technical stories to life—this is your next career move. 

What You’ll Do
  • Own and develop the product outreach, web and content strategy for Veeam Data Platform for customer acquisition and expansion.
  • Manage the lifecycle of all related assets, ensuring accuracy and relevance.
  • Be the resource, comfortable with working in the product capable of explaining realizable benefits on in a customer digestible story
  • Collaborate with product management and product strategy team to understand the values and craft compelling content for the latest Veeam innovations.
  • Design and support campaigns using technical know-how to create interactive Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.
  • Develop and execute launch assets for new technologies and support.
  • Simplify technical benefits to resonate with end-users and partners, captivating prospects and maintaining loyal customers.
  • Partner with the PMM team to refine Veeam’s market positioning, tapping into your knowledge of competitive landscapes and buyer personas.
  • Build and apply deep proficiency in Ideal Customer Profiles (ICP), buyer personas, and key use cases to sharpen messaging, targeting, and content strategy for a deeply technical product.
Technologies You’ll Work With
  • Veeam Data Platform
  • Virtualization technologies
  • Cloud platforms
  • Enterprise applications
  • Databases
  • Hyperconverged infrastructure (HCI)
  • Security and governance technologies
  • Storylane and dynamic demo platforms
  • Webinar and video platforms
  • Salesforce and commercial technology ecosystems
  • AI-enabled productivity and automation tools
What You’ll Bring
  • 5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management); backup, recovery, security, or monitoring experience preferred.  Being Tech Savvy is necessary.
  • Strong business acumen, able to convey complex concepts as business value; experience with software, cloud, or aaS delivery is a plus.
  • Proficient in managing pipeline day-to-day, working closely with Campaigns, Marketing Operations, and Analytics teams, and identifying remediation when campaigns and sales flag signs of underperformance.
  • Skilled storyteller with the ability to communicate compelling technical visions, verbally and in writing, to drive business results.
  • Comfortable presenting product use cases to technical non-technical personas
  • Data-driven mindset with a focus on setting and improving metrics, KPIs, and impact.
  • Innovative thinker who challenges norms, experiments with new ideas, and drives market and mindshare growth.
  • Proactive leader capable of managing multiple projects autonomously and building new initiatives in a dynamic environment.
  • Collaborative team player who fosters alignment and executes on shared goals.
  • Customer-focused, prioritizing the entire customer journey.
  • Bachelor’s degree in Computer Science, Engineering, Marketing, or related field
  • Comfortable in a remote, global team environment; willing to travel up to 15%.

What you'll get

  • Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
  • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
  • Medical, dental, and vision coverage starting on your first day
  • Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
  • 401(k) retirement plan with company matching contributions
  • Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
  • AirVet: 24/7 virtual veterinary care at no cost
  • Legal services, identity protection, and supplemental health insurance options
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting
  • Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)
Zone 1: San Francisco Bay Area, New York City Boroughs
$211,440—$392,760 USD
Zone 2: Washington, California (excluding San Francisco Bay Area)
$193,820—$360,030 USD
Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona
$176,200—$327,300 USD
Zone 4: All other US locations
$153,294—$284,751 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing. 

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.

Skills Required

  • 5-10 years of experience in B2B software roles such as technical sales, sales engineering, product marketing, or product management
  • Technology expertise, preferably in backup, recovery, security, or monitoring
  • Strong business acumen and ability to translate complex concepts into business value
  • Experience with software, cloud, or SaaS delivery
  • Experience managing pipeline and collaborating with Campaigns, Marketing Operations, and Analytics teams
  • Ability to identify and remediate campaign or sales underperformance
  • Strong storytelling and technical communication skills, verbally and in writing
  • Ability to present product use cases to technical and non-technical audiences
  • Data-driven mindset focused on metrics, KPIs, and business impact
  • Innovative approach to experimentation, market growth, and mindshare development
  • Ability to manage multiple projects autonomously and build new initiatives
  • Collaborative team orientation and ability to align stakeholders around shared goals
  • Customer-focused approach across the entire customer journey
  • Bachelor's degree in Computer Science, Engineering, Marketing, or a related field
  • Comfort working in a remote, global team environment
  • Willingness to travel up to 15%

Veeam Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeam and has not been reviewed or approved by Veeam.

  • Healthcare Strength — Healthcare coverage is comprehensive with options that include employee-only no-cost tiers, plus mental-health support through an assistance program. Feedback suggests these offerings compare well in tech.
  • Leave & Time Off Breadth — Time off includes unlimited PTO in the U.S., paid company holidays, quarterly company-wide recharge days, and paid volunteer time. Feedback suggests team norms influence how fully this flexibility is utilized.
  • Strong & Reliable Incentives — Sales and pre-sales roles feature meaningful on-target earnings with competitive base and variable structures. Feedback suggests these plans provide strong upside for high performers.

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The Company
HQ: Seattle, WA
4,172 Employees
Year Founded: 2006

What We Do

Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing data. Veeam has 400,000+ customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000. Veeam’s 100% channel ecosystem includes global partners, as well as HPE, NetApp, Cisco and Lenovo as exclusive resellers, and boasts more than 35K transacting partners worldwide.

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