Director of Product Marketing

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
135K-165K Annually
Senior level
Cloud
The Role
Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.
Summary Generated by Built In

ProcessUnity is the Third-Party Risk Management (TPRM) company. Our software platforms and data services protect customers from cybersecurity threats, breaches, and outages that originate from their ever-growing ecosystem of business partners. By combining the world’s largest third-party risk data exchange, the leading TPRM workflow platform, and powerful artificial intelligence, ProcessUnity extends third-party risk, procurement, and cybersecurity teams so they can cover their entire vendor portfolio. With ProcessUnity, organizations of all sizes reduce assessment work while improving quality, securing intellectual property and customer data so business operations continue to operate uninterrupted.


We are seeking a strategic, hands-on Director of Product Marketing to own how we position and message our solutions to the market. In this role, you will turn complex risk and cybersecurity concepts into clear, compelling stories that win deals and build our brand. This is primarily an individual contributor role today, with the opportunity to build and lead a product marketing team as the function grows. The Director of Product Marketing reports to the Senior Vice President of Marketing.

What You'll Do:

  • Define product positioning and messaging across our portfolio and for each buyer persona, including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
  • Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
  • Build a sales enablement program that gives our sellers and business development representatives the knowledge, talk tracks, and tools to lead with value
  • Create and maintain sales tools, including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
  • Conduct ongoing market, customer and competitive analysis, and turn insights into recommendations for product and marketing strategy
  • Support analyst relations by preparing briefings, inquiries, and submissions for firms such as Gartner and Forrester
  • Develop thought leadership content, including whitepapers, guides, blogs, and webinars, in partnership with Demand Generation
  • Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
  • Represent ProcessUnity at industry events, webinars, and customer meetings
  • Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows that let a lean team deliver at scale
  • Grow the function over time by hiring and mentoring product marketing team members as the business scales

Qualifications

  • A bachelor's degree in marketing, business administration, a related field, or equivalent experience
  • 8+ years of product marketing experience in B2B software, with a track record of successful product launches
  • Exceptional writing and editing skills, with the ability to make complex technical concepts clear and compelling
  • Proven ability to build sales enablement programs that sellers actually use
  • Strong market and competitive research skills, with a data-driven approach to positioning decisions
  • Hands-on fluency with generative AI tools (such as Claude, ChatGPT or Copilot) and a track record of using them to work faster without sacrificing quality. Experience positioning AI-powered products preferred
  • Ability to thrive as a hands-on individual contributor while building toward leading a team
  • Strong presentation skills and the confidence to represent ProcessUnity with customers and at industry events
  • Familiarity with Salesforce.com and marketing automation platforms such as Marketo
  • Willingness to travel occasionally for customer meetings and industry events
  • Experience working with industry analysts preferred
  • Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred


Compensation Range: $135,000 - $165,000 depending on experience


ProcessUnity is committed to providing an inclusive and equitable workplace where people of all backgrounds, identities, and life experiences can thrive. ProcessUnity is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.


Learn more about us at www.processunity.com.

Skills Required

  • Bachelor's degree in marketing, business administration, a related field, or equivalent experience
  • 8+ years of product marketing experience in B2B software
  • Track record of successful product launches
  • Exceptional writing and editing skills
  • Ability to make complex technical concepts clear and compelling
  • Experience building sales enablement programs
  • Strong market and competitive research skills
  • Data-driven approach to positioning decisions
  • Hands-on fluency with generative AI tools such as Claude, ChatGPT, or Copilot
  • Ability to work as a hands-on individual contributor while building toward leading a team
  • Strong presentation skills and confidence representing the company with customers and at industry events
  • Familiarity with Salesforce.com and marketing automation platforms such as Marketo
  • Willingness to travel occasionally for customer meetings and industry events
  • Experience positioning AI-powered products
  • Experience working with industry analysts
  • Experience in Third-Party Risk Management, cybersecurity, GRC, or risk management
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The Company
HQ: Concord, MA
117 Employees
Year Founded: 2003

What We Do

ProcessUnity’s cloud-based solutions help organizations of all sizes automate their risk and compliance programs. Our highly configurable, easy-to-use tools significantly reduce manual administrative tasks, allowing customers to spend more time on strategic risk mitigation. As a Software-as-a-Service technology, ProcessUnity deploys quickly with minimal effort from customers and their IT resources. Our technology delivers faster, better results, and the ability to scale governance, risk, and compliance programs over time. ProcessUnity’s suite of applications includes Third-Party Risk Management, Cybersecurity Program Management, Policy and Procedure Management, Enterprise Risk Management, Regulatory Compliance Management, Product and Service Offer Management, and more. Learn more at www.processunity.com. ProcessUnity is committed to creating and fostering a diverse workplace where our employees feel valued, respected, understood, and celebrated. To learn more about our plans to improve organizational culture, diversity and inclusion, visit https://www.processunity.com/employee-diversity-inclusion/.

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